Sorry, this entry is only available in European Spanish.

Irving Penn.Centennial by Fundación MOP

He was an icon of fashion photography and his revolutionary vision can now be remembered in Spain. The Marta Ortega Pérez Foundation (MOP Foundation) takes a further step in creating bridges between photography and fashion with the exhibition Irving Penn: Centennial. This is the largest retrospective dedicated to the talented American photographer ever presented in Spain. A symbolic exhibition that covers the 70 years of his prolific career, which has already been shown in New York, Paris and Berlin.

Irving Penn: Centennial is an exhibition organized by The Metropolitan Museum of Art in New York, in collaboration with the Irving Penn Foundation and curated by Jeff L. Rosenheim , Joyce Frank Menschel Curator in Charge of Photography at The Met . The exhibition can be visited free of charge until the 1^st May 2025 at the MOP Foundation exhibition centre, located in the port area of A Coruña.

A journey into the soul of Irving Penn’s photography

Created in 2017 to mark the centenary of the artist’s birth, Irving Penn: Centennial is a tribute to his prolific career in all its breadth, from his beginnings in the late 1930s to the early years of the 21st century. What is most interesting about the exhibition is that it allows us to delve deeper into the photographer’s work beyond his best-known projects. This is precisely the aim of the exhibition: to cover all facets of Penn’s work, including fashion photography, delicate female nudes, floral compositions and still lifes, the still lifes of everyday objects that he was fond of throughout his life.

The exhibition also highlights the portraits of personalities who made him famous, such as his muse Lisa Fonssagrives, Pablo Picasso and Marlene Dietrich, as well as his photographic series documenting ordinary people captured in different corners of the world. It also includes unique pieces such as the backdrop of his studio and unpublished works that allow the visitor to delve into his creative process. Altogether, the exhibition brings together more than 160 works that offer a complete overview of the career of an artist who revolutionised the visual language of the 20th century.

Irving Penn.Centennial by Fundación MOP

A democratic look

The exhibition is the perfect excuse to decipher Irving Penn’s legacy and understand his role in fashion photography, a field that transcended to create a unique visual universe. His motto, “less is more”, remains a reference for artists and creatives, reminding us that beauty can be found in the essential and the simple.

Vogue magazine redefined visual standards through a style that combined simplicity with sophistication. His images, characterized by a minimalist use of space and neutral backgrounds, transformed the perception of commercial and fine art photography. With an avant-garde approach, Penn turned the everyday into art, immortalizing everything from iconic figures such as Audrey Hepburn and Miles Davis to objects as common as cigarette butts.

The exhibition also highlights his technical mastery: Penn revived techniques such as platinum-palladium printing and experimented with materials to achieve a unique quality in his photographs. Each image reveals his ability to capture the essence of his subjects, transcending documentation and creating pieces charged with emotion and symbolism.

Supplementary materials

To enrich the experience, the MOP Foundation has exclusively published a catalogue in Spanish of the exhibition, a must for admirers of Penn’s work and 20th-century photography. This volume brings together almost 300 images, including iconic and previously unpublished works, accompanied by essays that explore the main themes of his career.

In addition, as every year, visitors will be able to enjoy a new set designed specifically for the exhibition, both inside the warehouse and in the outer space. The venue has also reopened its bookstore, specialising in photography, fashion, design and other artistic disciplines.

A legacy that endures

Irving Penn: Centennial exhibition becomes the fourth major retrospective promoted by the MOP Foundation, reaffirming its commitment to photography, fashion and its connection with A Coruña. Since its creation, the Foundation has promoted highly relevant exhibitions, such as Peter Lindbergh. Untold Stories (2021-22), Steven Meisel 1993: A Year in Photographs (2022-23) and Helmut Newton: Fact & Fiction (2023-24).

Photos by:

Irving Penn.  Picture of self, Cuzco, 1948© The Irving Penn Foundation

Irving Penn. Marlene Dietrich, New York, 1948 © The Irving Penn Foundation

Irving Penn. Woman in Chicken Hat (Lisa Fonssagrives-Penn), New York, 1949 © The Irving Penn Foundation

Irving Penn. Naomi Sims in Scarf, New York, ca. 1969 © The Irving Penn Foundation

The Christmas season is here, and with it comes the first flashes of lights in the streets, company dinners, intimate gatherings with friends and family, and big celebrations that invite us to show off our best clothes. It’s the perfect time to stand out with special garments that stand out for their elegance and sophistication.

At Gratacós, we understand this need and, therefore, each collection includes carefully designed fabrics, made with the premium quality that special occasions demand. In this new blog entry, we want to guide you through our star fabrics so that you shine during the holidays, whether in a subtle way or with a dazzling touch. Discover their characteristics and learn how to make the most of each one for your most special moments. We will tell you about it below!

Velvet

Few fabrics inspire as much fascination as velvet. Its soft texture, with a short pile surface that changes direction when brushed, and its ability to delicately reflect light make it an irresistible classic for the holiday season. Plus, its slight elasticity makes it perfect for creating elegant and comfortable garments that stand out at any event.

Velvet evokes instant luxury and is incredibly versatile, especially for evening looks. From long evening gowns to full suits with fitted blazers and palazzo pants, this fabric adds a touch of sophistication to every look. The best part? At Gratacós we offer you a wide range of shades so you can find the one that best suits your style and the occasion.

Discover all the possibilities of velvet here.

Silk

Since ancient times, silk has been a symbol of luxury and sophistication. This natural fabric is distinguished by its extreme softness, natural shine and fluid drape, making it the perfect choice for garments that seek to elegantly adapt to the body. Silk has an impeccable drape, ideal for dresses and blouses that, without losing their shape, envelop with unique delicacy.

For the Christmas festivities, nothing beats a long silk dress with a lingerie style in metallic tones or deep red, ideal for a New Year’s party. If you prefer a more groundbreaking style, a silk blouse combined with high-waisted trousers creates a sophisticated and modern look. Another must-have? A long silk skirt, combined with a knitted or cashmere sweater, for an outfit that perfectly balances femininity and comfort.

Discover our silk fabrics here.

Brocade

Ornate and full of character, brocade evokes baroque splendour with its homage to excess and intricate floral or geometric patterns woven in metallic threads. With its coarse texture and imposing presence, this fabric is perfect for creating structured garments that stand out on any special occasion.

What possibilities does it offer? A brocade dress is the perfect choice for very formal events, but this fabric can also be adapted to a more contemporary style. For example, a brocade jacket combined with high-waisted jeans creates a modern and sophisticated look with an unexpected twist. In addition, brocade is ideal for striking layers such as coats, jackets or blazers that add a regal air to any outfit.

Opt for a brocade garment for Christmas Eve dinners or events where you want to convey elegance and a subtle touch of royalty.

Jacquard knitting suggestions that you will fall in love with here.

Sequins

If there is a fabric that captures the essence of the festive season, it is sequins. This timeless classic reflects light in a spectacular way, becoming the centre of attention. But at Gratacós we go one step further: this season, sequins are reinvented with maxi versions and combinations of 2 or 3 colours that create irresistible and unique mosaics.

Do you already know how to combine them? If not, here are some ideas: go for a head-to-toe shiny dress to dazzle at any event or dare to try less conventional options, such as jackets with metallic embellishments or even accessories such as bags. And if you are looking for an infallible look, a midi sequin dress in gold or silver tones is perfect to stand out on New Year’s Eve with elegance and glamour.

Discover our most original sequins here.

Taffeta

When we think of glamorous pieces with volume and structure, taffeta is the undisputed star. This lightweight yet firm fabric stands out for its rigidity, which allows it to hold its shape, and its subtle sheen, making it a classic choice for ball gowns and evening wear.

Design ideas? Taffeta is ideal for dresses with full skirts or layered details that need structure. Bright hues like silver or emerald further enhance its elegance, making it the perfect choice for high-end events like Christmas galas or New Year’s Eve dinners in luxurious settings.

Discover our seasonal taffetas here.

And if you’re looking for something even more special, explore our premium collection with fabrics designed for unforgettable occasions. Plus, our surprise boxes with four fabrics from past collections will inspire you to create unique and magical looks for this holiday season.

Sorry, this entry is only available in European Spanish.

Collage: 1. Rodarte, 2. Gonçalo Peixoto, 3. Mariano Moreno, 4. ON RUSH, 5. Joplin Atelier, 6. Acuamona. Courtesy of the brands

Maroon, scarlet, burgundy, wine, cherry… There are many ways to refer to the range of dark reds with a blue or violet touch. This range of possibilities encompasses a captivating colour, synonymous with luxury, power and status, which seduces with its warmth and has fascinated both designers and artists throughout the centuries. This autumn 2024, it is once again taking centre stage on the catwalks, reaffirming its place as an elegant, versatile and personality-filled colour. Some call it “the new neutral”, but why does this dark shade of red have such a timeless, almost bewitching appeal? We will explore its history, psychology and the reason for its triumphant return in this season’s collections.

Origin of Colour. On Wine, Clothing and Theatricality

The garnet or burgundy colour Marsala is named after the famous red wines from the Burgundy region of France, known for their refinement. This connection makes it a colour associated with wealth, luxury and sophistication. In 2015, Pantone elevated this association – between fashion and wine – by crowning Marsala as the hue that would guide industrial design, fashion, beauty, furniture and interior decoration. For that year, the international colour authority imagined a world tinged with “a warm, yet elegant hue that is universally attractive and easily transposed into multidisciplinary arts”. Pantone considered Marsala to be equally attractive to men and women, capable of moving and awakening the sense of taste, as well as inciting creativity and experimentation with colour.

If we look back in history, the use of burgundy in textiles and clothing goes back much further than its contemporary name. Since ancient times, dark red dyes were prized for their rarity and the status they conferred on those who could afford to wear them. During the Middle Ages and Renaissance, burgundy dyes were extremely expensive due to the rare ingredients needed to produce them, such as the Tyrian purple snail or madder root. Consequently, this colour was reserved for aristocracy and royalty, who wore garments in dark reddish tones to symbolise power and authority. At the court of Henry VIII, for example, burgundy was a shade frequently used by high nobility, such as Mary Tudor, who wore an iconic burgundy velvet dress at her wedding to Louis XII of France in 1514. Another historical reference is found in the burgundy velvet and satin dresses worn by European royal women in the 18th century, such as Marie Antoinette, whose taste for rich, deep colours set a trend in court fashion.

In modern times, burgundy remains associated with theatricality and drama. Consider the shade of a theatre curtain and drapery. In cinema, this vibrant shade has been immortalised in films such as Gone with the Wind, where Scarlett O’Hara wears a majestic dress in this shade, designed to convey both power and sensuality. The colour has also been a key element in contemporary films such as Moulin Rouge, where it is used to enhance the drama and passion of the characters.

Why is it back in fashion this Autumn 2024? From the catwalk to the streets

Burgundy combines the passion of red with the depth of brown, evoking luxury, ambition and power. It is a versatile shade that suits different skin tones: on light skin, it highlights its luminosity; on dark skin, it provides sophistication without being strident. Its intensity varies depending on the material it is used on, acquiring a visual texture that can be modern and minimalist in fabrics such as satin, or luxurious and opulent in velvet.

Garnet is the star of the autumn-winter collections, both in monochrome looks and in daring combinations. From sixties trench coats combined with platform loafers and structured bags, as proposed by Sabato De Sarno for Gucci, to tailored suits in the collections of Roksanda and Ferragamo . In a more casual version, Lacoste opts for jumpsuits combined with oversized coats, creating a mix between comfort and style.

This shade also lights up autumn evenings, where fitted leather microdresses stand out in the collections of Thierry Mugler and Ermanno Scervino. Other proposals include bow tops and pleated trousers in the collection of Philosophy di Lorenzo Serafini, providing a second skin in burgundy that redefines discreet luxury. In addition, burgundy is combined with neutral tones, such as beige or midnight blue, in proposals by Victoria Beckham and Khaite, or with bolder colours such as fuchsia, in a bold bet championed by Pierre Cardin.

And in fabrics… What do we recommend?

At Gratacós, we fall in love with burgundy, a classic that never goes out of style. This shade is enhanced in luxurious fabrics that allow you to play with texture and movement. To get the most out of it, we recommend these materials:

1. Silks and satins: Ideal for elegant garments with a fluid drape that enhances the sensuality of the garnet.

2. Wool cloths: Perfect for coats and outerwear, transmitting warmth and sophistication in winter looks.

3. Velvet: Provides depth and a luxurious air that turns any garment into a special piece.

4. Lace and tulle: For romantic and feminine looks, ideal for evening events or more delicate garments.

Check out our seasonal collection in our online store and discover the fabrics that best suit your style. Don’t miss the opportunity to be captivated by this timeless colour!

Featured in the collage: Lola Casademunt by Maite, Fely Campo, Álvaro Calafat, JCPajares, and Malne for MBFWMadrid. Courtesy of the brands.

At Gratacós, we are always keeping an eye on the most important catwalk shows in Spanish fashion, looking for those surprising looks that are created with our fabrics. We love to see how each designer adds their personal touch and transforms our fabrics into authentic works of art in motion. This constant search for creativity and innovation inspires us deeply.

At the latest edition of Mercedes-Benz Fashion Week Madrid, held in September 2024, we confirmed once again that many designers trust in the quality and versatility of our fabrics to bring their collections to life. This year, artisanal and sustainable fabrics have taken centre stage, highlighting a clear focus on recycled, natural and technological materials. Not only do they make garments look amazing, but they also tell stories full of purpose.

Here are some of the most outstanding looks from the Spring -Summer 2025 collections, where our fabrics have been an essential part. It is fascinating to see how each designer contributes their unique vision and plays with textures to set trends that do not go unnoticed.

Alvaro Calafat

In his new collection ODDITIES ODYSSEY, Álvaro Calafat takes us on a journey into the past, evoking the old cupboards of curiosities where the strange and the fascinating coexist. Inspired by collectible objects and mysterious images, the designer from Malaga has created a proposal that mixes the classic with the innovative, breaking down the barriers between fashion and art.

The standout pieces include impressive volumes and constructions using 3D printing, one of the brand’s hallmarks. Hand-made textures and techniques such as cyanotype add a handcrafted touch that reinforces the collection’s unique aesthetic. Each garment becomes a canvas for experimentation, where the surreal comes to life through appliqués and embroidery.

The firm maintains its commitment to sustainability, emphasizing natural and high-quality fabrics such as silk, cotton, leather and tencel. The brand’s classic bomber jackets are reinterpreted with surreal details, elevating their design to another level. This collection reflects Álvaro Calafat’s commitment to innovation and respect for the environment, always with that air of mystery and sophistication that characterizes the firm.

Fely Campo

With “ Lei Zu”, Fely Campo invites us on an aesthetic journey along the mythical Silk Route, fusing history, legend and fashion. This luxury ready-to-wear collection features 29 sophisticated looks, starting with the masterful use of tweed and intertwining with artisanal silks brought from Guangzhou. Each garment celebrates textile richness, where opulence and subtlety meet.

The volumes of taffeta, the lightness of organza and printed brocades combine to create pieces that stand out for their precision in cuts and careful silhouettes. The collection begins with more structured shapes and tailored suits, evolving towards a more fluid aesthetic with shirt dresses and maxi lace kaftans that mesmerize with their movement.

The colour palette of “ Lei Zu” is a visual poem: crystal blues, pearly whites and soft lilacs mingle with acidic limes and radiant pistachios. With golden brushstrokes on Chinese silks, light plays a fundamental role in this proposal, which goes beyond being just a collection; it is a tribute to the essence of fashion and the magic of the Silk Road.

JCPajares

JCPAJARES surprises us with “ANNUAL 25,” its fifth annual collection, where the essence of summer and winter intertwine in designs that celebrate craftsmanship and innovation, all with a strong environmental commitment. This proposal highlights the new artisan luxury, the result of a collaboration with master craftsmen from Castilla-La Mancha, which revives centuries-old techniques in danger of extinction, giving them a contemporary feel.

The collection is a true feast for the senses, with materials including ceramics, blown glass, hand embroidery, crochet and painted prints, all crafted on historic looms. Spanish wool, often considered waste, is brought back to life, while leather and wicker accessories add a unique touch to each look.

“ANNUAL 25” is an ode to sustainability, where social responsibility and animal welfare are fundamental pillars. Oversized silhouettes and innovative patterns combine with prints evoking sunsets, creating pieces perfect for both day and night. The collection includes feathers, ruffles, cut-outs and goth details, made of wool cloths, silk crepes, taffetas and faded denims, along with tulles and fabrics adorned with rhinestones and sequins with floral motifs.

In each garment of “ANNUAL 25,” craftsmanship and modern aesthetics merge, offering a visual and sensorial experience that highlights the quality of the materials and real traceability, ideal for those looking for unique pieces with history.

Lola Casademunt by Maite

LOLA CASADEMUNT BY MAITE ‘s new collection is inspired by the rich Japanese culture, with geishas as muses. This proposal captures the femininity and delicacy that characterize these emblematic figures, bringing them to life through garments adorned with floral details and glitter, in a vibrant palette that evokes the iconic kimonos.

Fluid and delicate fabrics are combined with more structured and casual materials, creating a dialogue between tradition and modernity. Stitched collars, embroidery and bows intertwine classic elements of geisha costumes with a contemporary style, while wide volumes on skirts and trousers and flowing sleeves add movement and elegance to each look.

Fitted dresses and geometric patterns enhance the silhouette, adding a touch of sophistication. Accessories are essential in this proposal, including okobo, traditional sandals, and sashes that imitate the obis of kimonos, all designed with the colors and prints characteristic of the collection.

“Spring/Summer 2025” by Lola Casademunt by Maite offers a contemporary take on Japanese aesthetics, fusing the traditional with the modern in a fresh and sophisticated proposal. Each piece not only celebrates cultural heritage, but also adapts to the modern lifestyle, making this collection an ideal choice for those seeking elegance and distinction in their outfits.

Malne

Malne, the luxury label created by renowned designers Paloma Álvarez and Juanjo Mánez, has presented “De Rerum Natura.” Inspired by the poem by Roman poet Titus Lucretius, this collection for the upcoming summer season celebrates nature and is a journey toward happiness and environmental awareness.

The proposal focuses on epicurean fashion, using natural fabrics such as linen, raffia and silk, as well as animal and floral prints that evoke the essence of spring. Each garment reflects freedom and connection with the outdoors, ideal at this time of year when it invites you to enjoy leisure time away from the hustle and bustle of the city.

The silhouettes are soft and fluid, combining haute couture elements with a feminine approach. Malne pays homage to classic corsetry, using lace and corsets that wrap the body with elegance. The firm remains faithful to its principles of creating unique fashion with an authorial message, highlighting its commitment to craftsmanship and slow fashion, becoming one of the pioneering brands of the movement in Spain.

“De Rerum Natura” is not just a collection, but an invitation to reconnect with nature and enjoy life to the fullest. Each piece in this limited edition collection is designed for clients seeking luxury and exclusivity, reaffirming Malne ‘s position in the world of high-end ready -to- wear.

Creative collage featuring looks by Marta Martí, By Sophie, and Mariano Moreno.

Traditionally associated with spring, floral prints are stepping out of their comfort zone to take on a new role during the cold season as well. This trend demonstrates its beauty, versatility and timelessness, characteristics that are ideal for a wardrobe that is not so concerned with passing trends, but with a style that lasts and is therefore immune to the passage of time.

This autumn, flowers are once again taking centre stage, proving that they can also provide warmth, colour and elegance during the colder months. An example of this is the new September window display that we have just launched in our space in Barcelona, embraced in warm colours ranging from brown to maroon and orange, with leaf and flower prints evoking the beginning of autumn.

Below, we will explore the origin of floral prints, their evolution in the fashion world, current trends and how major brands have reinterpreted this trend in their most recent collections. Without forgetting, of course, the new fabrics and items that we already have available in our online store.

Origin and popularization of floral prints

Floral prints have a long history dating back centuries. Originating in Asia, particularly China and Japan, textiles with floral motifs arrived in Europe via the Silk Route. In the 17th century, Indian fabrics with floral prints, known as “chintz”, became popular in Europe, sparking a trend that has continued to evolve.

Their popularisation in contemporary fashion is historically more recent. The rise of floral prints can be traced back to the late 19th and early 20th centuries, when the Art Nouveau movement adopted flowers as a key motif in textile design. However, it was in the 1960s and 1970s that these prints really reached a large number of people, thanks to the hippie and bohemian countercultural movements, which embraced nature as a form of personal expression and a symbol of rebellion against the values of society at the time.

Why do flowers never go out of style?

As we mentioned at the beginning of the article, floral prints have stood the test of time thanks to their versatility , adding a touch of romance and femininity. These designs can be adapted to a wide variety of styles, fabrics and garments, being essential both in a light summer dress and in an elegant transitional jacket. Floral prints bring freshness to any outfit. In addition, there is an emotional connection with nature that awakens feelings such as love, renewal, life and serenity. In a world increasingly dominated by technology and artificiality, floral designs connect us with nature and remind us of the ephemeral beauty of flowers.

Floral prints are also incredibly adaptable to different styles and eras. Among the most recognizable categories are:

1. Abstract Flowers: Modern designs with artistic strokes that mix colours and unusual shapes.

2. Botanical flowers: Motifs that imitate nature or scientific illustrations, with a more realistic style.

3. Vintage Flowers: Inspired by the 1960s and 1970s, with warm colours and psychedelic shapes.

4. Dark flowers: With deep tones and dark backgrounds, which provide an air of sophistication and mystery.

Another reason why floral prints never go out of style is that they are an expression of individuality and define each person’s style. A bold and striking floral print in vibrant tones is not the same as a more subtle and delicate one in neutral tones. In between the two extremes, there is an infinite variety of options to choose from.

The beauty of flowers has also been a recurring theme in the inspiration of artists throughout history, from the Renaissance, through botanical art and the vision of the Impressionists, to the most avant-garde designers. Today, it continues to be an inexhaustible source of inspiration in various contemporary disciplines. In fact, in the field of fashion, practically no collection of the main luxury brands completely omits floral prints. And finally, a less obvious aspect: floral prints are flattering for all ages . They are visually pleasing and harmonious patterns that bring joy, vitality and freshness to the face, raising self-esteem. For this reason, floral prints remain a constant trend in all seasons.

How are floral prints being worn this season?

For the autumn-winter 2024/2025 season, floral prints are presented in innovative ways. Key combinations include layering and contrasting, mixing floral pieces with garments in textures such as wool, leather or denim for a modern contrast. The “total floral look ” also stands out, i.e. flowers from head to toe through long dresses and coordinated outfits with floral prints of different sizes. In the cold season, flowers predominate on dark backgrounds in shades such as burgundy, olive green, mustard and navy blue, perfect for autumn. In addition, accessories with floral details, such as bags, scarves and shoes, complement the more sober outfits and bring a fresh touch.

Discover the floral prints that suit your tastes and needs in our new season catalogue. Here you can find what suits you best!

The Olympic Issue. A stunning editorial by Mariano Moreno and Vogue World Paris 2024.

Fashion, a reflection of each society, is present in all areas and silently analyzes what it represents. At the Paris 2024 Olympic Games, one of the largest showcases in the world, it could not be less. Millions of eyes of different nationalities have observed the presentations of the uniforms in recent days, and will analyze, without being experts in the matter, the details of the opening show with their clothing created for the occasion, as well as the outfits of the athletes who will star in each of the sporting feats. We are curious by nature, and the Olympic Games teach us that style does not have to be at odds with the competitive spirit.

What must be considered?

Uniforms represent the media focus where the relationship between fashion and sport becomes more evident, especially in recent years. This relationship is beneficial as long as one does not engulf the other, something that these days is giving something to talk about both for its successes and for some mistakes, generating a large number of memes. Behind every uniform is a needle: the participation of a renowned designer or brand that promises to take the relationship between fashion and sport to a new level. Although aesthetics are key when representing the culture and style of each country, we must never forget the main objectives of these special suits: comfort and functionality. An Olympic uniform must be practical. It is at the service of athletes and its mission is to ensure the best performance. Furthermore, they are not worn by models with normative and standardized measurements, quite the opposite. Athletes champion a diversity of bodies with diverse morphologies and this physical diversity must be taken into account when looking for a design that feels good and is comfortable. That said, combining aesthetics with functionality is no easy task, and this is reflected in the results. Everyone wants to project a cool and modern image of their country, after all, athletes are the representatives of their land in the eyes of the world, but no one wants to look ridiculous or wear clothes that look like a moving flag. Therefore, the uniform also plays an important role in the confidence and self-esteem of each athlete.

Most representative uniforms of the Olympic Games

The different delegations have presented the uniforms that their athletes will wear throughout the competition. The proposals are very varied, seeking this perfect formula between modernity and identity, and aesthetics with functionality. Some countries, such as Italy and France, have taken the opportunity to show the great fashion design potential they have. Other delegations, such as Spain or Japan, have presented more practical proposals that are far from design. We review the most interesting proposals without overlooking some successes and errors.

As host country, France has collaborated with Le Coq Sportif and Stéphane Ashpool to design a uniform adapted to both Olympic and Paralympic athletes, reflecting the essence of the culture and love of sport of the host country. The nineties-inspired t-shirts and sweatshirts are already a bestseller by achieving a fusion between fashion, sports and patriotism without fanfare. In the United Kingdom they have opted for a brand that represents English design and elegance: Ben Sherman. Dressed by mods in the 60s, this brand has always been characterized by encapsulating the magic of the unique British style. In addition to the colours of the Union Jack, the brand has added flowers to almost all the pieces in the Olympic and Paralympic collection.

Italy has trusted one of the great names in the history of fashion: Giorgio Armani. Their designs present a set of elegant and minimalist garments with navy blue as the main colour. On the sweatshirts, the word “Italy” in large white letters captures all the attention. Some critical voices claim that the result has been a bit dull, due to high expectations. The United States has once again trusted Ralph Lauren, a name synonymous with American fashion, to design its team’s uniforms. It has been doing so since 2008. This time, with a focus on sustainability, the uniforms are made from recycled materials, proving that eco-friendly fashion can also be stylish. Red, white and blue accents pay homage to the American flag, while modern silhouettes ensure maximum performance and comfort. Although the official uniform has been well received, Nike’s women’s track and field jersey has not been without controversy. Lauren Fleshman , former United States champion in the 5,000 meters, criticized the technical suit for its poor coverage.

Spain has opted for sustainability as a central axis. The Joma brand, in charge of the official equipment of Spanish athletes, has designed a collection that fuses tradition with modernity, making garments in high-performance fabrics inspired by the carnation, capturing the essence of Spanish culture with a contemporary touch. The kit has received mixed reviews: while some praise the chosen aesthetic, others compare it to the Iberia uniform. In Japan, faithful to their minimalism, they have trusted Asics, a flagship of the Japanese country, with a non-artificial proposal so that all the attention goes to the achievements of the athletes.

Other uniforms that have received good reviews have been those of Ethiopia. Adidas has created a uniform with a current and modern design for Ethiopian athletes. In Canada , Lululemon has designed a summer uniform focusing on adaptability, thermal comfort, fit and functionality, and national pride. The gender-neutral kit combines functionality and style through innovative construction and high-performance fabrics, with modern silhouettes and Canadian-inspired prints. In Australia, some critics have pointed out the length of the kit skirts and trousers. The Australian uniforms, designed by Sports Craft, present some similarities with Spanish clothing.

Finally, although in stylistic matters the colours vary, there is no doubt that some countries have won public opinion with sports uniforms that deserve an Olympic medal. This has been the case of Haiti. Haitian-Italian designer Stella Jean has collaborated with painter Philippe Dodard to create designs for the delegation that combine elegance and creativity. In terms of uniforms, Mongolia has presented the best design for its delegation, with intricately embroidered vests, pleated tunics and accessories inspired by traditional clothing. The designs are the work of Michel & Amazonka, a Ulaanbaatar -based brand that produces couture and ready-to-wear garments that “express the essence of Mongolian tradition and culture” in what the brand calls a “light contemporary”.

Sorry, this entry is only available in European Spanish.

Collage cowboycore. Credits: Joplin Atelier, Free Form Style y Vanessa Mooney’s.

Every year we delight in a new microtrend that shakes up seasonal fashion in a whimsical way. The styling of an influential artist, the latest collection from a luxury brand, a revolutionary album, a blockbuster movie or the trends that accumulate the most hearts and likes on TikTok or Instagram. Social networks, which already create their own crushes, influence the creation of these passing trends that reach consumers like a gale and are established in editorials and fashion bazaars, also reinforcing themselves in the shop windows of fast fashion stores. Another phenomenon that confirms a microtrend is that as soon as they emerge, they disappear just as quickly.

If last year the fashion spotlight illuminated microtrends Barbiecore and Mermaidcore , inspired by the Mattel doll and the magnetism of mermaids, this spring season experiences a change of register, focusing on the aesthetics of Wild West cowboys. And yes, Beyoncé and her new country album have a lot to say about it. Indeed, the cowboycore style leaves the great American plains to capture the imagination of designers, celebrities and the general public with a contemporary interpretation of the western that renews style codes to get closer to the new generation, but maintains its hallmarks.

Why is cowboymania returning? The current resurgence of cowboycore can be attributed to a mix of nostalgia and a desire for authenticity. In an increasingly digital and globalized world, people seek to connect with styles that evoke a sense of history and tradition. Additionally, the trend toward sustainable and artisanal has made classic western garments, many of which are made from durable materials, even more attractive.

Origins of the trend

Cowboycore finds its roots in Western fashion, a recurring aesthetic in popular culture for decades. Classic western films, new adaptations, television series from the 60s and country music, with artists who capture the essence of deep America, have helped maintain this fashion that is perceived as a symbol of freedom and rebellion. Key pieces of this trend include all types of denim clothing, fringed leather and suede jackets, long ruffled dresses, and shirts with floral or check print motifs. As for accessories, country boots, wide-brimmed hats and belts with large metal buckles are essential. All this in a fusion of styles and other trends, such as glam and streetwear, creating unique and eclectic looks. This has been perceived on the streets of Milan and Paris among stylists and influencers who have worn their own interpretation of the cowboy – or cowgirl – aesthetic, coinciding with the main fashion weeks.
Cowboycore has been the protagonist in several fashion collections for 2024 and 2025, demonstrating its relevance and adaptability. Some notable fashion houses that have adopted this trend are, for example, Dior in its Pre- Fall 2024 collection, with fringed leather jackets and decorated cowboy boots. Also Balmain, with Olivier Rousteing incorporating elements of the microtrend in his Spring/Summer 2024 collection, fusing western aesthetics with glam and futuristic details. Calvin Klein reinterpreted the aesthetic in question with clean lines and a neutral colour palette, highlighting durability and classic style. Earlier this year, Pharrell Williams was inspired by the Old West and collaborated with Dakota and Lakota artists on his men’s collection for Louis Vuitton, filling the runway with turquoise stone bolo ties, pointed-toe cowboy boots (printed, by the way , with cacti) and worn jeans that looked like they had been worn during several rodeos. Finally, in the proposals of Ralph Lauren or Roberto Cavalli you can also find elements to the aesthetics of deep America.

Credit: Joplin Atelier

Cowboy fashion among influential artists

Celebrities play a crucial role in its popularization. One of the most influential figures to showcase this trend is Beyoncé, who, beyond her new country music album, has incorporated the Wild West style into her stage costumes and music videos. Her ‘ Renaissance ‘ tour has witnessed numerous looks inspired by the trend, with a modern and glamorous touch, cementing her status as the queen of this fashion.
Artists like Lil Nas X and Miley Cyrus have also embraced the western aesthetic, combining western elements with modern touches. The American rapper has made this style a central part of his image, wearing cowboy boots and hats in his performances and music videos. Kacey Musgraves, a country star, has also popularized cowboycore, mixing traditional western elements with bright, futuristic details in her stage outfits. Her style has influenced both country and mainstream fashion.

The relationship between fashion and music is deep and symbiotic, and cowboycore is a clear example of this. Country music has been a constant source of inspiration for western fashion, and vice versa. Artists like Orville Peck, with his enigmatic style and cowboy mask, have brought the style to new audiences, fusing Western aesthetics with a more theatrical, but sophisticated touch at the same time.

The pop genre has also adopted elements with artists such as Billie Eilish and Post Malone incorporating cowboy boots and denim jackets into their personal styles, showing the versatility and universal appeal of this trend.

Beyond music

The impact of the microtrend extends beyond fashion and music, infiltrating other cultural spheres such as cinema, television and the visual arts. Recent movies and television series, such as “Yellowstone” and “The Power of the Dog “, have presented characters with styles that reflect Western fashion, contributing to its resurgence.

In contemporary art, the cowboycore aesthetic manifests itself in works that explore themes of identity, nostalgia and rebellion. Visual artists such as Richard Prince have incorporated elements of the west into their works, creating a dialogue between popular culture and high-end art.

These are just some examples of how this microtrend has demonstrated its ability to evolve and adapt to new contemporary languages, creating a unique fusion of styles. From the catwalks to the streets, and from music to art, cowboycore continues to influence and be influenced by various cultural spheres. Its enduring appeal and ability to reinvent itself ensure that it will continue to be a relevant force in fashion and beyond.

At Gratacós we have found in the current collection some fabrics that subtly refer us to this aesthetic. Here we leave you our inspirations: