2018 is the year of the new MODA-FAD . Located in the Disseny Hub de Barcelona, the fashion association integrated in the FAD (Promotion of Arts and Design) gives voice and visibility to local designers. It is an entity formed by fashion professionals from different areas, from clothing to footwear, which presents initiatives that help to give continuity to designers with a commercial vocation, a titanic task in these times.
In April MODA-FAD emerged with a new board of directors and with commitments, challenges and projects that value the professionals of fashion, design and craftsmanship that we hope will set a new clarion cry. In this first stage of the association the designer Edgar Carrascal assumed the presidency accompanied by his right hand, Mireia Playà, who specialises in vegan footwear. Also participating in the initiative are Elisenda Oms and Elisabet Carlota of Carlota Oms, Antonio Calderón and Pau Esteve.
The spirit of the new Association for the Promotion of Fashion makes clear its intentions to defend the Barcelona brand and to seek internationalization, to contribute to the business development and the industrial fabric of the country and the “dignification” of trades related to fashion. It also has the didactic aim of sharing knowledge and assuming a teaching role in the consumption of fashion, aiming to provide the necessary tools for conscious and sustainable consumption.
The MODA-FAD Awards
Within the framework of Barcelona Design Week, the new MODA-FAD Awards are to be promoted in a ceremony and afterwards a party that will take place next Wednesday June 6 in the Disseny Hub Barcelona. Awards are aimed at recognizing the work of professionals and companies in the world of fashion and who have made contributions to the sector during the last year. In total prizes will be awarded in three different categories: Merit in Fashion Design, Merit in Fashion Innovation and Talent of the Year Award. Special recognition will also be granted to a designer or brand that is not active, but whose contribution in the fashion sector is valued.
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The winners
In this first edition the designer Víctor von Schwarz with his Double Life collection, 2018 is the winner of the Merit Award in Fashion Design . His tendentious presentation highlights the precariousness of the sector and the difficulties faced by emerging designers, “the new generation” whose double life between creativity and reality usually lasts no more than 10 years. As a representation of this ‘Double Life’ the collection is divided into two parts: one purely in black and white with shapes that are inspired by office attire, the other more imaginative with glitter, voluminous shapes and pastel shades.
The Merit Award for Innovation in Fashion goes to Piñatex ® by Ananas Anam, a company that is developing a product in which commercial success is integrated and social, ecological and cultural development is promoted in parallel. Working from this perspective, Piñatex ® opts for a non-woven natural base material that consumers can use as a sustainable alternative. The material is made from pine leaf fibres, a product from the agricultural industry that does not require large amounts of land, water or pesticides to produce the raw material.
The Talent of the Year Award goes to Pepa Salazar, one of the most promising talents in Spanish fashion. Established in Madrid, this Valencian designer presented her first collection in 2013 for which she won the Mercedes-Benz Fashion Award Talent in the next edition. In the Autumn-Winter 18/19 collection, the designer presents a universe marked by the images of the absurd, fictitious and utopian, belonging to the mythology and paganism of primitive cultures. The jury considered that her latest creation is rich in colours and textures, has character and strength and an identity of its own recognisable in all of Pepa Salazar’s collections.
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Finally Gori de Palma receives the Special Award from the Board of the New MODA-FAD. The essence of the designer is condensed into the industrial and the dense, all within a post-punk filter. Her signature is that of a refined and obscure author, with a perverse touch based on sub-cultural movements.
In the first edition of the awards tribute will also be paid to the figure of the Catalan dressmaker and businesswoman Carme Martí Riera (1872-1949), a professional with strong ideals who fought to dignify the profession of dressmaker, besides being the creator of the Martí System , the first technique of pattern making with a technical rigour that was celebrated world-wide.
Attendees of this annual celebration of Barcelona’s fashion talent will also be able to see the exhibition “The best design of the year”, where pieces by the winners of these awards will be on display. This sample in addition brings together 500 finalist works and winners of the different prizes awarded by the associations of the FAD in the various design disciplines.
