080 Barcelona Fashion is finalising preparations for a new edition which will exhibit the talent and creativity of 33 brands and designers who will present their collections for the coming season Autumn-Winter 2017/2018. This time the competition will take place from 30th January till 3rd February in the National Theatre of Catalonia (TNC) which is celebrating 20 years of existence. An archetypal stage-setting for Barcelona, conceived of in order to strengthen links between fashion and theatre. Given this motive it is not surprising that the inauguration of the fashion parade will welcome the presence of the celebrated French designer Pierre Cardin, who will come to Barcelona to present his new production “ Dorian Gray. Beauty shows no mercy”, a musical montage about the world of Oscar Wilde which had its première last summer in Venice.
On the creative front some great designers, such as Sita Murt or Menchèn Tomàs, are notable for their absence, although there are new additions, such as the young designers Daniel Rosa, Anel Yaos and Pilar del Campo, the company Aubergin, the designs for children by Little Creative Factory and men’s underwear E.S.Collection. Special mention should be made of the participation of designers who collaborate closely with our shop, such as Justicia Ruano, who will present his collection “Hedonism” for the rebel-seductress woman; also Brain and Beast with their presentation “Trilogy Vol Y Playback”. Angel Vilda will surely surprise with new designs whose aesthetic is that of the seventies and with large doses of humour- sometimes with a show of temper -whose conception we find fascinating. The fabrics in the collection are by Gratacós and soon we will be seeing the results.
Commercially one of the most surprising innovations is the introduction of the trend ready to buy – seen on other international fashion parades and in companies like Burberry or Tommy Hilfiger – in some of the collections by the Catalan designers. Specifically this is the case with companies such as Custo Barcelona, TCN, Escorpion and the designer ZE García. This means that the garments exhibited on the cat-walk can be bought on the spot and in this case they will correspond to displays from this coming Spring season. What seems all the more interesting is the offering by Manuel Bolano, who is adopting this trend; his presentation is in the format of an exhibition of his “’Plan B” collection, where he reinterprets studio pieces which will be commercialized exclusively on his web-page and which can be acquired on the same day of the parades. I see it, I want it, I’ll buy it.
In connection with the young designers and the future of the sector we should like to mention once again the new edition of Barcelona Fashion Summit as a meeting point for professionals in the fashion business. On this occasion the day-session will centre on the topic “Next Generation : the Future of the Fashion Business “ with analysis of topics such as the leading young entrepreneurs, the new consumers, the change in generations or the new forms of management and business demanded by the fashion industry.
