February is the month for fashion weeks. Barcelona, New York, London, now Madrid and to finish off Milan. Concentrating on the Spanish capital, in this edition a total of 42 Spanish companies will parade on the cat-walk Mercedes/Benz Fashion Week Madrid (MBFWM), which is presenting an agenda full of organisational innovations. One of these is the incorporation of Charo Izquierdo as director, who takes over from Leonor Pérez-Pita. Another is in the participating creative designers, with new names to swell their list. As usual the main event in Spanish fashion will take place from 16th until 21st February in pavilion number 14.1 of Ifema.
Teresa Helbig
With regard to the designers, this year sees the addition of important names in fashion such as Custo Barcelona, Menchén Tomàs and Marcos Luengo. The first two are regulars of the Catalan fashion-parades. These individual-based companies are in addition to the list of designers who participate every year in the MBFWM, such as Roberto Verino, Angel Schlesser, Moisés Nieto, Miguel Marinero, Teresa Helbig, The 2nd Skin Co or Maine, amongst other well-known names.
Juan Carlos Pajares
In the category of young fashion talents, SAMSUNG EGO also mentions the designer Juan Carlos Pajares, whose path we have been following since his debut last year. He is a fashion entrepreneur from Guadalajara with a style that has proved seductive for many Spanish celebrities. The Samsung Ego Showroom will take place in El Cibelespacio and will feature the participation of fifteen young designers.
Roberto Verino
The trend “I see it and I want it” is becoming established in Spain.
Without doubt the trend revelation of the year is the so-called “See now, Buy Now” boasted by international fashion-houses such as Tom Ford, Burberry or Tommy Hilfiger. After its success in080Barcelona Fashion this novel business concept of presenting the collections which consumers will then buy on-the-spot is arriving in Madrid courtesy of Roberto Verino. This new formula consists in creating collections which customers can see and buy on-the-spot, encouraging a consumption which is sustainable and responsible.
At Gratacós we will be keeping a close watch on the fashion-parades so as to not lose sight of any of our fabrics. We will keep you informed…
