2018 has been filled to the brim with pastel shades: the millennial pink still resists, the soft lavender tone of last winter, the calming baby blue, mint green… After this feast of sweet colours, fashion marks just the opposite with shades willing to revolutionize customer’s retinas: fluorescents. Therefore, with the summer still marking the calendar, we welcome the autumn with this daring chromatic trend that has been rescued from the 80’s to bring a little light to our traditional winter wardrobe.
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The return of neon colours is not something new. In fact, almost a decade ago they were back in apparel sporty style inspired by the outfits worn by rappers and hip hop artists, who sported it in accessories such as shoes, sunglasses and other details on clothing as sidebars that shone in the darkness. Now, some designers rescue this fever for fluorescent colors and they do so with new approaches and conceptual arguments. The two most obvious or representative have been Calvin Klein and Prada, although neon shades have also seen on the Moschino, Marni or Balenciaga catwalks.
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The creative director of Calvin Klein 205W39NYC, Raf Simons celebrates his first year in the job by exploring the universe of American culture. In this case, fluorescent shades are used to highlight the concepts of “safety” and “protection” with garments that refer to reflective safety jackets, overalls and balaclavas and where these tones are used for fashion purposes.
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This season, Prada does a review of sporty style in futuristic key with oversized garments Inspired by outdoor sports. Waistcoats, windproof jackets, trench coats, wellies, fisherman hats in fluorescent colors, luminescent fringes that adorn dresses and superimposed fabrics that create an attractive iridescent effect on the catwalk.
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And how do the fluor tones combine? They are colours that transmit dynamism and transgression and are associated with youth and fun. This power of visual attraction they exert is, in turn, their greatest defect because in the same way they entice, they repel instantly. It is easy to get fed up with them! The most risky option is to wear them with athleisure- style garments, in parkas, raincoats and windbreakers or in jackets that cut the formality of a closed dress or a midi skirt with a shirt. The most discreet way is to relegate them to small accessories or details such as side stripes or zips. The colours that best accompany them are white and black along with the range of neutrals.
In Gratacós we welcome neon tones with some daring fabrics that do not go unnoticed in the store. Do you want to come and see them and touch them for yourselves?
