The Little Mermaid is all the rage, pardon the Barbie doll and her barbicore style. And not only its long-awaited remake, released on May 26 in theatres, has won a legion of fans among both children and adults. Now, the aesthetics of these mythological creatures have also seduced the fashion industry, which surprises with the most popular trend of the summer: the mermaidcore with designs that transport us to the depths of the ocean.
The catwalks speak
Fashion’s interest in reflecting the fascinating underwater world is not new. In fact, French designer Marcel Rochas is credited with creating the mermaid silhouette in the 1930s, which was later popularized in fashion circles by Jean Patou. His dress inspired by the aquatic world was published in an edition of Vogue magazine in 1933. Since then, the mermaid style has evolved in various ways and today, designers such as Bottega Veneta or Bluemarine have reinterpreted the image of this mythological creature offering their own vision with clothes that move between the sophistication and the casual.
Investigating more into the current collections we see that the big brands continue to explore the collective imagination of mermaids. For example, for her Resort 2023 collection, Alberta Ferretti gave a very marked nod to these marine creatures by closing her collection with evening outfits full of iridescent blue sequins. In a similar line, Gucci also revealed a striking sparkly dress in green tones and a flowing silhouette, which already predicted the new rise of the trend. Or Tom Ford with a festive collection full of sequins and colours of the sea, like the cut-out design in silver and green that Gigi Hadid wore in a style with curly hair.
The curious thing is that everything suggests that the mermaidcore trend is going to extend throughout 2023 until it permeates the next seasons. Far from being forgotten, in autumn, clothes with the effect of scales and skirts in the shape of a mermaid tail also mark the design of Bottega Veneta. As well as Roberto Cavalli ‘s evening gowns, whose catwalk models sported wavy hairstyles with a subtle wet look and smoky eye makeup. And in 2024, the Resort collections continue to rescue this aquatic environment, as has already been seen in Louis Vuitton with sequined skirts that create optical illusions.
Mermaid designs made in Spain
This global trend also influences Spanish designers. Many of them have proposed creations that are inspired by the shapes of the marine world and follow this mermaidcore aesthetic code. In the last edition of 080 Barcelona Fashion, Anel Yaos presented a collection of an intimate nature that plunges into the seabed to present its hallmarks, marked by romanticism, fantasy and the naïve in pieces of clothing that do not distinguish genders. “Beings without names or appearance, intangible creatures, aquatic myths have been with me since I was a child, arousing in me feelings that range from tranquility to fear, and remind me that I am not alone,” he said backstage at the Catalan catwalk. The ‘Deep 23’ proposal reflects the fluidity of light fabrics such as silk, chiffon and cotton, contrasting with the forcefulness of velvet and neoprene, through a fascinating combination of prints and colours that fit harmoniously with each other.
The Sevillian designer investigates new materials such as latex and towels, and continues focusing on upcycling of bedspreads, vintage buttons and elements that evoke the ocean, such as fishing nets and shells. Furthermore, ruffles, 3D flowers and lace overlays take centre stage. The colour palette of the proposal flows between pastel tones and other more intense ones, such as moss green and black.
Another brand that explores sensuality with feminine proposals loaded with transparencies, sequins, iridescence and lace is Eiko Ai, led by the Barcelona designer Glò Lladó. The firm immerses itself in dreamlike proposals that are inspired by the ephemeral beauty of natural landscapes. According to Lladó, “on this occasion her inspiration lies in the movement of water and marine fauna, such as jellyfish”. With her ‘Underwater Life’ collection, Eiko Ai seeks to establish a connection with aquatic nature through elements such as plants, animals and other organisms, as well as fantastic beings that inhabit the oceans.
To achieve this, the Barcelona firm uses transparencies that allow light to pass through, soft satins in bright tones, ruffles, volumes and vaporous and ethereal fabrics that capture the movement of the waves of the sea. In addition, the pearly tones present in her garments emulate the scales of mermaids, thus completing the marine inspiration of her collection.
Following the latest trends closely, the large fashion distributors have not wanted to miss the opportunity to keep the aesthetics of these fascinating marine creatures on the crest of the wave. Zara kicked off the new season with an editorial dedicated to modern mermaids, presenting garments that have been best sellers. Among the proposals are sequined tops, satin skirts and a silver dress that enhances the feminine silhouette. In the middle of the sales season, the Inditex flagship continues to bet on mesh fabrics with small jewel inlays and sequins of different sizes in blue and metallic tones.
At Gratacós we also have an assortment of shiny fabrics that could follow the percepts of the mermaidcore trend. Find our most premium sequins here with different sizes, shapes and spectacular multicolour designs.
