Jueves 31 enero 2019

(Español) El diseñador de los sueños brilla en Londres

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Viernes 25 enero 2019

The boom of sequins

Sequins are not just synonymous with celebration. In any case, we will not deny the opposite either, because it is evident that during the festive periods -mainly between Christmas and New Year’s Eve- it is when they shine at their maximum splendor. But why do we insist on booking this shiny fabric for special occasions?

The change has already begun. In recent seasons, we have seen how, little by little, sequins have conquered the ground featuring in the daily outfits of celebrities and prominent personalities from the world of fashion. In various sizes from XS to XL, creating colourful graphic mosaics or blocks of colour, in this transition to street fashion, the sequins have appeared in all its versions to give that radiant air to daily looks.

How to combine these brilliant accounts in day to day wear? The key, more than in the fabric, lies in the garment itself and in the way it is combined. The star garment of the season is the narrow midi skirt. An ideal piece to add shine to a daily outfit without the risk of making mistakes. This garment can be combined with neutral garments such as basic sweaters, white shirts or coats in muted tones, which attenuate the brilliant effect of the sequins. In this way an elegant, daring and youthful outfit is achieved.

Beyond skirts or narrow trousers, you can use other garments with sequins that are also easily combined with a vest top, a shirt or a thin jumper. A trick to integrate it into your wardrobe is to play the overlays: it is an effective resource to combine several garments subtracting the bling bling effect of the sequins.

Finally, there is a garment that maintains all of its power if it is made with sequins: short jackets and blazers. A versatile and useful option for evening wear. To reduce its intensity, it is advisable to wear a black and white look underneath. Even so, its shiny effect means that, with sequins, it never goes unnoticed.

In Gratacós , we have a selection of very varied and colourful sequin fabrics for you to invent with them the garments that will star in the looks of the new season. Imagination to the power!

Viernes 18 enero 2019

(Español) Moda Madrid y Barcelona, lo que está por ver

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Jueves 10 enero 2019

The art of drawing fashion

Fashion and illustration have always maintained a very close bond. In fact this alliance is not a new phenomenon. In the last century drawing was used as a vehicle for transmitting trends, shaping the most creative designs in the sector. The illustration creates a visual language that connects with art and provides added values ​​such as originality, authenticity, identity. This discipline is also capable of appealing to consumers, especially young people, who see in the illustration a channel of genuine expression to show a product or a brand.

Currently the illustration is undergoing a golden new era with a batch of artists who translate into advertisements, campaigns, collections, lookbooks, fashion magazines … their unique approaches to the rhythm of the business they represent, increasingly innovative supports that manage to create that desired surprise effect. These neo-illustrators become known through social networks (especially on Instagram) as a platform for global dissemination of their work. The well-known digital revolution of individual work where each like makes the work of the artist more universal.

This boom has also led to the fact that, in recent years the line between art and fashion illustration has faded and these creators no longer become described with the adjective “commercial”. Today, many contemporary art collectors are desperately searching for original works by these illustrators, while at the same time specialized art galleries are emerging. It is the moment for claiming fashion illustration as an art form in itself.

Aware of this new boom and power, the ABC Museum has promoted an exhibition that covers the phenomenon closely. Thus, under the title ‘Fine stamp. Illustration and fashion ‘, the exhibition includes a total of twenty-two artists (national and international, emerging and established) who work with illustration and the catwalk, with more than 150 original works on display. “It is the moment for claiming fashion illustration as an art form in itself, and what better than coinciding with its Second Golden Age and bringing together those creators who have revolutionized the sector in recent decades” said Jesús Cano, curator of the exhibition.

“It’s the moment for claiming fashion illustration as an art form in itself”

The story begins with the companies of maestros such as Mats Gustafson, David Downton, Aurore de la Morinerie, François Berthoud, Jean-Philippe Delhomme, Unskilled Worker, Gill Button, Hiroshi Tanabe, Jason Brooks, Tanya Ling or Jordi Labanda, and which continues with voices like Ricardo Fumanal, Richard Haines, Jowy Maasdamme or Richard Kilroy. More than half of the selected artists are women who are leading the way. Among them we find names such as Blair Breitenstein, Laura Gulshani, Inés Maestre, Hellen Bullock, Amelie Hegardt, Cecilia Carlstedt or Rosie McGuinness.

The exhibition #FINAESTAMPA_ aims to synthesize this precise moment through works, aesthetics and techniques that are used in the second decade of the 21st century. It is an X-ray of a subjective and abstract discipline that creates emotions and proximity, where the product stops being something physical to turn into an abstract, appetizing and inspirational entity. The exhibition is also a tribute to the personal story of each illustrator featuring in the exhibition.

#FINAESTAMPA_ can be seen from January 15th to May 19th at the museum’s headquarters and is part of the official programme of the second edition of the Madrid Design Festival.

Jueves 27 diciembre 2018

(Español) Una joven promesa… Nerea More

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Jueves 20 diciembre 2018

In 2019 the shade is ‘ Living Coral ‘

Once again we say goodbye to the year with a new colour that will be a reference for the next one. According to Pantone, the shade of influence in 2019 will be ‘Living Coral’, a particular orange-pink that as the name suggests refers to living coral and highlights the beauty, uniqueness and fragility of these marine ecosystems. This hue, Pantone 16-1546, takes over from the violet shade of 2018 (Ultra Violet) or the yellowish green of 2017 (Greenery). Remember that since 2000 the international colour authority has established what will be the shade of the year and this choice directly affects the fashion industry, design, advertising or decoration.

A cheerful colour that connects digital identity with real life

What are the reasons to choose ‘Living Coral’ as the colour of 2019? Although it may seem so, the decision is not random, but the result of a thorough analysis and research in the field of global trends affecting several sectors and which are present within a current social and economic context. They are varied influences that may come from new technologies, the entertainment industry, collections of art, fashion, popular destinations, the environment or lifestyles …

The company, founded in New Jersey in 1962, commercializes standardized colour samples and in a statement has explained that ‘Living Coral’ is a shade that “provides comfort and stability” and is “full of warmth and encouragement” to a society in constant change in the face of “the onslaught of digital technology and social networks that are increasingly incorporated into everyday life “. The cheerful and lively tone symbolizes “the search for immersive authentic experiences, which in turn permit connection and intimacy”.  In this context the coral tone symbolizes the union of opposing concepts that interrelate with each other: the social connection with human interaction . It links digital identity with true identity via “a lively cheerful shade with a golden hue, that imparts energy and vitality while maintaining a smooth finish.” The executive director of the institute, Leatrice Eiseman also points out that this colour “symbolizes our innate need for optimism and the search for happiness”.

From another point of view it is clear that this hypnotizing colour also evokes the coral reefs that shelter a multitude of marine species “in a diverse kaleidoscope of colour,” according to Pantone. From an environmental perspective ‘ Living Colour ‘ symbolizes the fragility of these ecosystems and the devastating effect of today’s society on nature.

Vibrant coral in the new collections of fabrics

In Gratacós we also pay homage to vibrant ‘Living Coral’ via the new collections of fabrics. Silky textures, bright finishes that capture that golden brush-stroke, floral Jacquards full of brilliance or soft matt reliefs … Find them on our website or ask for them in our shop in Barcelona. We are waiting for you!


Jueves 13 diciembre 2018

Metallic fabrics for bright parties

These are good times for metallic shades, which acquire their own identity within fashion, beyond their traditional connection with parties, luxury and excess. Thus in the past seasons we have seen how metallic fabrics have gradually taken over the catwalk in garments, accessories and complements that embrace a more casual style, exploring the urban and the sporty in an aesthetic festival that interweaves contrasting forms and volumes.

Yet the proximity of the Christmas season almost “forces us” to recover the conventional facet of metallic tones because it is precisely at this time of year when they have more presence within the festivities. From among all the fabrics that radiate their own light we are focusing on the two brilliant colours par excellence that are sometimes opposed: gold and silver.

Gold Rush

Gold has always been associated with opulence, classic style, baroque ornamentation and luxury at its best. It is the colour of wealth and majesty, of the taste for excess, a warm and ultra-luminous shade that empowers, shines and overwhelms in turn because it does not accept half measures. The favourite of King Midas moves between the classic and the modern with fabrics that capture the attention of all eyes. It is impossible to go unnoticed!

Gold takes over, for example, in fabrics with rhinestones, in pleats and Iamé, creating golden patinas that create fascinating optical games. It is also present in fabrics with sequins, together with other more discreet shades such as old gold or in rich floral embroidery combined with other colours such as red or black.

Futuristic silver

Far from being “the younger brother” of gold, the colour silver has in recent seasons acquired  its own identity by exploring its most rebellious facet. In fashion it is also a luxurious hue that is associated with modernity, movement, technology and innovation. In this sense the colour silver is seen as the symbol of progress, of the functional, dynamic and technical, showing a great power of attraction linked to future advances such as in the field of space engineering. Hence the colour silver is sometimes linked with futuristic utopias.

This cool shade moves away from smooth fabrics and appropriates original textures such as the wrinkles associated with aluminum foil. On the catwalks of the current season there are Calvin Klein dresses 205W39NYC, iridescent nuances from Emporio Armani or fabrics with Balmain hologram effect. Finally mesh fabrics and large shiny sequins are also abundant, creating a seductive mirror effect, two classics that form the essence of Paco Rabanne.

Miércoles 28 noviembre 2018

The soul of Rodarte is exhibited in Washington

The National Museum of Women Artists (NMWA) in Washington DC is hosting a fashion show for the first time and is doing so in a big way, hosting the meticulous work of Rodarte. Thus, with the title ‘Rodarte’, the exhibition explores the universe of the famous American luxury fashion house, founded just 13 years ago by the sisters Kate and Laura Mulleavy . The exhibition reveals the visionary concepts of the designers, their impeccable craftsmanship and their impact on the fashion industry. Taking into account that currently only 14% of the big fashion companies are headed by women, this exhibition, located in a museum dedicated to women’s art is a declaration of intentions.

Specifically ‘Rodarte’ explores the distinctive features of its design, creative design and the recurring themes and inspirations that position the work of the Mulleavy sisters within art and contemporary fashion. It is not a retrospective view, something the curators of the exhibition themselves have made clear from the outset, as the company is very young and its founders are under forty, but rather an approach to the imagination of Rodarte starting from the different elements that make up its identity. These traits are revealed via the 94 complete looks that form part of the 12 seasons presented by the Californian company. In addition the dancer costumes that the Mulleavy sisters created for the film ‘Black Swan ‘ by Darren Aronofsky have also been included, as well as the costumes from his first film ‘ Woodshock ‘. These garments distill the concept of modern femininity that is the essence of Rodarte , together with other influences such as their passion for nature and humanity. It is a perfect blend of strength and delicacy that is also seen in the wide variety of fabrics used, combined with meticulous haute couture techniques. It is not for nothing that Rodarte is one of the companies that has received the most accolades in the world of art and fashion since its inception in 2005.

The exhibition ‘Rodarte’ will be open to the public until February 10.

Fashion conceived as art

Rodarte was founded in 2005 in Los Angeles (California), fruit of the imagination and creativity of Kate and Laura Mulleavy. Graduates in art history and literature , the sisters lacked a specialized training in fashion design when they started, but they had audacity, intuition and an exquisite taste for technique, craftsmanship and detail. With these talents they conquered the industry immediately. In this brief career of thirteen years Rodarte has won dozens of awards since its first parade and institutions such as the Metropolitan Museum of Art’s Costume Institute have acquired some of the company’s creations. Their garments, between post-apocalyptic and dreamlike, seek that duality inherent in beauty, between dark and luminous, with multiple references that cover recurrent themes such as cinema, art and nature.

Rodarte made its debut in 2005 at the Fashion Week in New York with a resounding success and after presenting the latest collections in Paris, this year they have decided to return to the Big Apple, the city where they claimed their first triumph . It is a return that coincides with this exhibition in Washington of one of the luxury brands with the most international exposure in the current fashion industry.

Jueves 22 noviembre 2018

Sastreria Moderna revolutionizes the Gratacós shop

We’ve already announced it on social networks and also, some days ago , via the new November shop-window. It’s exactly one week before Gratacós hosts the most revolutionary fashion pop up in Barcelona: it is Sastreria Moderna , a unique initiative that gives a twist to the traditional concept of clothing through local designers who present a capsule collection of clothes and accessories made with different fabrics from the new collection.

In this fifth edition, Sastreria Moderna has invited 13 designers of different styles with a common philosophy: the commitment to conscious and conscientious slow-cooking fashion that emphasizes craftsmanship and detail. What is really interesting about this one-off initiative is that the participating designers make unique clothes and accessories in a special collection of our fabrics and where the customer can try them on site before purchasing.  How should they be worn? This is the magic of Modern Sastreria : they are made exclusively on request and clients can choose a variation of fabric colour or a small modification of the design to their own specification.  Within a fortnight orders can be collected either in our shop or at the client’s chosen address.

The collection has already taken shape

Each designer has made only two or three pieces within their own particular style using our fabrics and together they make up this capsule collection of Modern Sastreria. Each garment has a special, personal quality, a total guarantee that it has been made with great care both with regard to workshop quality fabrics and to those chosen by the designers: velvet, jacquard, lamé, tweed, crepe and even fringes! In this elaborate design feature there will be long dresses, asymmetrical skirts, shirts for boys and girls, wide trousers, jackets, bags, turbans, belts and even a mini -series of necklaces.In total there are almost thirty textile designs to choose from!

The real protagonists

Who are the designers participating in this edition? In total there are 9 clothing designers and they are: KM by LANGE, GIAN, Ana Tichy , Ene de Narcisa, Montse Cañadas, Lucía Rodríguez, Deltravés , Enero and Norima . The 4 accessory designers are Greta Serra (handbags), AndreaViêntëc (turbans), Mireia Fusté (jewelry) and Kimôh (belts). The capsule collection of the designers is accompanied by a series of brands of accessories that share the values of slow fashion and which will take the opportunity to sell their products during the fashion pop up: Becker & Co , Mireia Fustéand Philo K (jewelry) , The Henten Bag (bags and purses), Anna Perich (silk scarves), Eva vs Maria (shoes) and Verbena ( diadems ) and Andrea Viêntëc (turbans).

Do not miss the live show!

The pop up of Sastreria Moderna will be held on November 29 and 30 and Saturday, December 1 in the Gratacós shop. On these three days of sales anything can happen. For example, on Thursday and Saturday (from 6:00 pm to 8:00 pm) there will be a live sketching session led by the illustrator Lucy Davis, who will draw small lamina plates for all those interested. On Friday (from 6:00 p.m. to 8:00 p.m.), the designer Anna Perich will also give a demonstration of art & silk and will paint white silk fabrics and turn them into unique and multi-coloured handkerchiefs.

We hope to see you!

Viernes 16 noviembre 2018

Trend Note-book: Autumn-Winter 2019/2020

Successful convening of the new edition of ‘ Cuaderno de Tendencias’, a biannual educational initiative, which brings together in the Gratacós shop dozens of students from various design schools to learn about the main global trends that will mark the Autumn-Winter season2019 / 2020. A relaxed and instructive talk will be given by Ursula Uría, spokesperson in Spain for the prestigious research agency Nelly Rodi, who will explain the colours and textures that will mark the patterns of next winter.

As general points of influence on the conception of the fashion collections of the AW19 / 20 season, Uría has highlighted a complex economic and social situation: “We are not talking about crisis, but about a break that affects many sectors and that entails radicalization.” The polarization of politics, the rise of migratory movements, social demands … are some of the phenomena that will continue to mark the fashion industry. “The collections that emerge will be more ground-breaking and alternative,” explains Nelly Rodi’s spokeswoman in Spain. Current names such as Palomo Spain and her feminization of men, the return of Agatha Ruiz de la Prada with her colourful essence or the singer Rosalía with her flamenco-inspired tour are some examples that, according to Uría, show this general tendency towards the alternative.

Úrsula Uría: “Fashion collections will be more ground-breaking and alternative”

From this scenario, Nelly Rodi draws four fashion trends that encompass the following categories: Master, Ride , Oddity Y Spirit .

1.MASTER

A minimalist trend that represents the return of tailoring and pattern-making from the point of view of rigour and perfectionism. Return of well-made garments, crafts, geometrical tracings and functionality.

Visual references : origami , geometry, mathematics, sculptures, straight lines, defined strokes, designer Issey Miyake , the last campaign of Dior man, Tilda Swinton for Gentle Monster or Arket’s featured colour therapy.

Silhouettes: Straight lines, well-marked lines and versatile, functional garments predominate.

Colours: A hark back to the industrial era, revolving around grey and blue. Black does not appear, whilst tinted shades give depth. Single shade colour block is also being worn.

Fabrics: Bright finishes, quilting and experimentation in technical fabrics.

Audience: Rational consumers who buy selective and expensive products, who know what they want and consume it consciously.

2. RIDE

A premium trend inspired by the world of racing (horses and cars) and speed. Appeals to the reinvention of the classics as already done by companies such as Burberry, Hermès or Loewe.

Visual references: the equestrian world, the concept of private club, sagas, Amazons, the prestige of the uniform and elegant authenticity of it girls (Carlota Casiraghi , Olivia Palermo, Marta Ortega) with families linked to the world of horses.

Silhouettes: Structured garments, geometry, biker jackets with reformulated silhouettes..

Colours: Brown shades and red Ferrari which add a touch of warmth.

Fabrics: A return of classic fabrics such as suede, leather, hair applications and plaid prints inspired by riders.

Audience: A consumer who knows the stories of the brands and gives value to family sagas. Consume products that have a history behind them, a well- marked savoir faire.and

3. ODDITY

A youthful tendency that is inspired by the poetic aspects of protest movements. The alternative is not aggressive, but its creativity is radical. It has a hippy quality.

Visual references : the cover of Vogue USA on the empowerment of women, social movements, communities, identity, grunge aesthetics, activism and collaboration, the concept of Princess Peter Pan, eco-activism, futurism and withered flowers.

Silhouettes: Overlays, experimentation of materials, layers, surprising openings … functional and very technological garments.

Colours: Grey latex, electric blue and sweet tones (pastel colours ).

Fabrics: Mohair, plastic, lúrex, experimentation with alternative fabrics.

Audience: A young public that seeks to make a statement via fashion. Fashion as a channel for the expression of a message.