Chanel

Miércoles 20 febrero 2019

Goodbye for ever, Karl!

The news left the fashion industry in shock. Somehow it is orphaned after losing one of its flagship (and controversial) contemporary designers. The era of Karl Lagerfeld has come to an end and perhaps it is still hard to believe that there could be limits for this tireless mind that stayed in the business until the end . The iconic couturier of German origin died last Tuesday at age 85 in Paris. There were rumours that Karl’s health was weakened or that his retirement was imminent . In fact his absence from the spring-summer 2019 fashion show last January had already triggered the first alarms, since the Kaiser of fashion had not missed any of his appointments since his beginnings in Chanel in 1983. He was considered the longest-living designer to be at the head of a maison de couture. Together with Armani, who remained active and a creative director well into his 80s , he was a recognized artist world-wide. We should never forget that homage was paid to Karl Lagerfeld and his career at the British Fashion Awards in 2016.

Condolences for the loss of Karl Lagerfeld have poured in and prominent among the avalanche of celebrated personalities in the sector who have expressed their grief and praised the genius of the Kaiser are the statements put out by the three companies for which he worked right up to his last moments : Fendi and Chanel .”We owe him a lot: his good taste and talent were the most exceptional I’ve ever seen,” declared his friend Bernard Arnault , president and CEO of the luxury empire LVMH. “I will always remember his immense imagination, his ability to conceive new trends, his inexhaustible energy, the virtuosity of his drawings , his carefully guarded independence, his encyclopedic culture and his unique humour and eloquence.” For its part , via a statement Chanel has also expressed grief for the loss, praising the figure of Karl as key to the process of resurrection of the French maison . In the words of Alain Wertheimer, CEO of Chanel…. “thanks to his creative genius, generosity and exceptional intuition, Karl Lagerfeld was ahead of his time, which greatly contributed to the success of Chanel throughout the world . ” Karl also headed the company with his own name. Pier Paolo Righi, CEO of Karl Lagerfeld stated… “the world has lost an icon. Karl Lagerfeld was a creative genius, influential, inventive, strong and passionate. He leaves behind an extraordinary legacy as one of the great designers of our time. “

The man who resurrected Chanel

With his extensive and prolific career, the versatile Karl Lagerfeld , the Kaiser has gone down in history as the artistic director who managed to resurrect a company that was considered antiquated. Yes, we are talking about Chanel , a business that 36 years ago was in decline. “We have lost an extraordinary creative mind to whom I gave carte blanche at the beginning of the 80s to reinvent the brand,” Chanel president Alain Wertheimer recalled in the same statement. Thus Karl inherited the creativity of Gabrielle’s empire in January 1983 and with it the most difficult thing: he managed to modernize the classics of the famous maison without losing its essence: the tweed ensembles, the black dresses, the iconic handbags, the pearls, the two- coloured shoes , the camelias … Everything that happened under the lens of Karl received a new re-focus in accordance with the clientèle and the needs of each era. This positioned Chanel again as a global and transversal business model that marked the foundations of the current luxury industry.

His work had no end and the rhythms were tachycardic. Lagerfeld created 10 annual collections for the French house and another two for the Italian Fendi. Now the artistic direction falls to Virginie Viard , his right hand. Viard worked hand in hand with the Kaiser for more than 30 years and in the same statement Chanel commissioned her ” to continue the legacy of Gabrielle and Karl. “

Nothing by halves

Karl Lagerfeld never left anyone indifferent. Neither by ethics nor by aesthetics. He was not a man who did things by halves. His style was his arms and exterior armour : always dressed in black, spotless white shirt , hair with short ponytail , dozens of rings, mittens and his unmistakable sunglasses. “I’m a caricature of myself, and I like it. For me, the carnival in Venice lasts all year, “he said. Nor did his controversial judgments pass unnoticed, a real “ kick in the teeth ” for those who received them. Decribing the singer Adele as “a little too fat” or controversial phrases like “I hate children”, “The middle class does not have enough class”, “Buy small sizes and eat less food ,  Floral prints are for fat middle-aged women “, ” Be politically correct, but don’t bother other people rest with conversations about being so… were some of these pearls from Lagerfeld .

With regard to successors: To Viard it is already clear that she will succeed on Chanel’s throne, although the question now is whether she will become a transitional designer in the face of the pool of names that are always lurking in this constant ‘Game of Thrones’ of fashion. And as far as inheritance is concerned, Karl was single and without children, although surely his mediatic cat Choupette  will inherit some of his fortune.  He certainly was bearing her in mind: “ Choupette is like a reserved woman. She has personality. She has lunch and dinner with me at table with her own food and doesn’t touch my food. She doesn’t like eating on the floor. She sleeps on a pillow and even knows how to use an Ipad .  She knew his most tender and homely side.

Foto portada y making of de la campaña 2019 con Penélope Cruz: Cortesía de Chanel


Jueves 04 octubre 2018

Tweed, a contemporary classic

Tweed is an emblematic fabric that has a history, a wild card in constant evolution that appears, to a lesser or greater extent in the winter seasons. Classically inspired, elegant and chameleonic in turn, tweed retains a defined structure and aesthetic that remains intact over time, although it is renewed in clothes that change style according to current trends. Before focusing on the current collections we will delve a little into the history of this singular fabric, which is so recognizable to the naked eye.

To begin with, tweed is a wool fabric with an irregular appearance that does not have that natural look and smooth finish of a conventional fabric. It has a rugged touch, a solid and elastic texture and defined patterns such as houndstooth, windowpane, Prince of Wales check and herringbone. It also constitutes a fabric that lends itself to sewing and ironing with a versatility that has no limits in either the feminine or masculine wardrobe.

Humble origins

Tweed has its origin in Scotland and was initially linked to rural areas. It was a common fabric in the warm clothes of the popular classes and was used especially in the field to withstand the harsh weather conditions. During the nineteenth century tweed drew attention within English society: the British upper class saw it as the indispensable fabric for their hunting activities. They saw in tweed a versatile fabric closely linked to the countryside and sports activities that also had an elegant reverse side. You could be well-dressed when in the country.

The legacy of Coco Chanel

If there is a fabric that is associated with Chanel‘s legacy and that of its founder, that is undoubtedly tweed. It was towards the end of the Twenties when the iconic designer decided to incorporate tweed into the feminine wardrobe, seeing its enormous potential as a fabric and its multiple virtues: despite being robust it was flexible and responsive, characteristics that allowed this fabric to adapt to the most casual wardrobe of an leisurely society that was beginning to enjoy free time. Thus Coco Chanel was the pioneer in offering women comfort and modernity through tweed with clothes such as suits, skirts and jackets (an icon of the maison) that were adapting to these new needs and which freed women from the rigidities of contemporary dress. 

The success was immediate and turned the tweed into a key piece of Chanel style language, an authentic hallmark. In the Fifties tweed was a very popular fabric that had a follow-up of more modernized variants, new uses and surprising combinations. In short it would continue to revolutionize the fashion industry. Not in vain there have been many designers who have incorporated it into their collections to this day. Even so, no matter how many years pass, tweed is always associated with its pioneer, Mademoiselle Chanel, historically linked to the emancipation of women.

Tweed in the current season

Quite apart from Chanel, in its multiple versions and with a new facelift for every season tweed is a fabric that is practically repeated in most of the prêt-à-porter collections by the big fashion-houses. Apart from the lady style jackets and suits, it is also used in long coats with straight lines, midi-skirts and frock-coats. Look out for three details from what is currently on offer: the wearing of frayed effect, the introduction of more colour and the combination with denim and leather to give a more rebellious effect to the outfit. Take note of some of the cat-walk looks from Balmain, Gucci, Miu Miu and Michael Kors.

In Gratacós we also want to show you some of our tweeds, so that you can imagine your autumn outfits. Take good note of some of these ideas!

Martes 27 junio 2017

Chanel’s dazzling embroidered sequin fabric

Our fabrics take different forms in singular creations that are a sample of the know-how of each artist of the needle. Sometimes they become handicrafts by private individuals, local or national designers, also hallowed companies that symbolize luxury and elegance.

This time Chanel used one of our embroidered fabrics of gold sequins to shape a draped mididress with a rigid structure and dizzy cleavage that was part of the ‘Paris Cosmopolite’ collection of Métiers d’Art presented in December at the Hotel Ritz in the French capital. The Prefall 2017 creation reverts to the most classic style, but with a modern touch, in an exercise to bring out the detailed work of master craftsmen in a family environment for the maison,friends of the company and its founder. “The Ritz Hotel is my house,” Gabrielle used to say. Indeed, Coco Chanel herself lived (and died in 1971) in this luminous space, between whites and golds and exotic furniture.

In this luxury home Karl Lagerfeld opted for reverting to the essential features of the maisonin a creation inspired by lunches such as those taken by Gabrielle in the last century and by her dress codes with the emphasis on sophistication. An ideal occasion to show suits in tweed – her emblematic fabric – elaborate dresses with embossed textures, skirts below the knee, revisited levitas, details in gem-stones and a great spectrum of metallic shades that add a glamorous touch to what is on offer from Chanel this autumn.

You will find similar fabrics with gold paillettes and metallized embroidery on our website and you will be thrilled with the results.