(Español) Nueva colección: Otoño-Invierno 2023/2024
(Español) Los tejidos Gratacós en la pasarela madrileña. Colecciones AW23/24
Fabric trends: Autumn-Winter 2023/2024
© Première Vision / Alex Gallosi
The concept
We have ready to go our new collection of fabrics for the Autumn- Winter 2023/2024 season. And this one has once again raised many expectations among the suppliers who have visited us at the Première Vision Paris fair held in July, and also in the first edition of Fashion Rendez-Vous in early September, the new fashion event that complements the great Parisian fair. This optimism, together with the desire to channel the textile sector to return to pre-pandemic stability, encourages us to continue creating new collections of fabrics that combine creativity, innovation and sustainability. The three pillars that support the know-how of Gratacós.
Broadly speaking, the collection decodes and analyzes emerging trends in order to make colour, texture and material decisions that structure the season. In defining the new proposal, we have especially valued the expectations of our customers, quality (key to the longevity of fabrics) and the fight for the environment. That is why we say that the new collection is more sensitive to sustainability, society and the environment because we create and make fabrics that make you daydream. It is also time to think, respect our times, communicate with our audiences, protect ourselves and seek 360º prosperity.
Below, we are going to go into detail about each of the aspects of the new Autumn- Winter 2023/2024 collection.
© Première Vision / Alex Gallosi
The concept
Fashion is a sponge because it absorbs the social, the political and the environmental. It is a resilient industry that has the ability to recover from complicated situations to continue moving towards the future with new proposals that adapt to times of uncertainty.
This season we have the need to verbalize, express, transmit and communicate through fabrics how we think, what we feel and what we want. The fabric in this aspect is the means of expression. A conduit that collects human experiences and appeals to the personality of each individual. At the beginning of the pandemic, the conception of fabric was the instinct of protection and care of people. Now it is the means of individual expression. That is why we are concerned about choosing the weight, the appearance, the tactility, the nobility of its fibres to make exceptional creations. The fabric speaks for itself. The fabric speaks of ourselves.
Fabrics and yarns
Beyond identity and self-expression, the fabrics in the new collection are designed to move. To do this, in this new season we promote more daring and personal approaches to fashion, always navigating between discretion and extravagance. Concepts such as expressive tactility, fresh images and innovative colours are incorporated within the design team to experiment with matter.
The fabrics also navigate between the powerful contrasts. The classics survive the tide of trends: items such as tweed, the Harris check, the cheviot, the wool herringbones that come from the Anglo-Saxon tradition are maintained for another season, but are reinterpreted with decorative motifs. Quilted fabrics are perfect for outerwear and the volumes that are built with reliefs become key to build winter fashion. On the other side, fantasy coexists, a trend on the rise that translates into an increased commitment to shiny items: sparkles of sequins, iridescence, oversized paillettes and crystals, along with jacquards full of fantasy colour and shine. Metallic and mineralized items also abound in the new collection: fabrics with reflections and sediments of iron crystals like iridescent carbons. We insert metallic and mineral reflections.
In terms of yarns, sustainability projects are increasingly necessary, and we consider that the supply of recycled fibres and yarns is an essential point to reintegrate waste into the textile circuit, creating a new materiality in favour of the essential circularity. For this reason, at Gratacós we work with more respectful fibres as a matter of environmental responsibility. This environmental fight is also linked to the acceptance of higher prices and ethically richer qualities without losing the aesthetic added value that distinguishes the sector.
© Première Vision / Alex Gallosi
The colour
The Autumn- Winter 2023/2024 season stands out for the versatility of colours in their multiple nuances, both essential and maximalist. A colour range that amplifies the beauty of the materials. For truly desaturated excess, focus on shocking luxury and drama.
The density of the dark colours enhances the vigor of the intermediate tones and amplifies the visibility and character of the brighter tones for a new identity in the harmonies. Some shades play with their denser, brighter versions for an illuminating effect that helps us deliver modern, disruptive colour schemes that can be associated with a welcoming neutrality.
In this new collection, the palette will be made up of three colour levels. The first range is the most saturated and bright, and plays on contrast. We call it the Dopamine Shade Range. It is a line of intense and emotional colours that suppresses all classic rules of composition to bring out a vigorous passion. Orange, magenta, green and fuchsia emphasize contrasts in colour mixes to create surprising harmonies. The second range is more discreet and is made up of various neutral tones that modulate oxidized iridescence, mixing harmonious combinations and bright tones that meet again. Pearl gray, antique pink, earth colours, deep lilacs … are part of this second colour line. They are sophisticated and charismatic shades that evoke luxury in its most subtle version. Finally, the third range balances between nature and the rural world. To capture this serene and traditional universe we use warm and deep colours that are interrupted by brightness. Earthy tones, pale greens or muted blues are key in this range to offer us a recovered classicism that connects us with the past and memory, without giving us a vintage look.
© Première Vision / Alex Gallosi
The aspects and designs
The Autumn- Winter 2023/2024 season stands out for a new hybrid sensoriality in the fabrics that is achieved through creativity and ingenuity. We are not satisfied only in making beautiful articles, but they must inspire beauty. To do this, in terms of aspects we will highlight the reliefs emphasized to reflect the movement of the textures.
Currently, fashion moves between the comfort of urban style or more streetwear with the elegance of tailoring, which is an unbeatable classic, and, finally, the sophistication of the most extravagant garments. For this reason, the items we create have to meet all existing demands on the market. Specifically, we are interested in functional, versatile and hybrid items that respond to various daily styles, but also the most fanciful items to respond to this commitment to escapism that fashion after the pandemic entails: sumptuous materials, extravagant ruffles and sequins. of all kinds and sizes.
In terms of design, this season is represented through ideas about exploring the limitless possibilities of forms and mixing with art. There is a strong relationship between tradition and emotion. A collection that goes towards a very expressive modernity, we want above all to awaken joy.
To convey the trend, contrasting motifs triumph in this collection: from the delicate and imperceptible tone on tone, to the macro designs in strong and vibrant colours for unapologetic visual opulence. Playful contrasts of proportions working together are also explored. In terms of prints, abstract designs that are inspired by a kaleidoscope of multiple reflections abound. Also the monochrome designs in Jacquards and prints, in contrast with an overflowing multicoloured expressiveness.
Lastly, the new season is not lacking in surprising plaid designs, exotic paisleys , almost baroque ornaments, the delicacy of flowers that become more artistic and less obvious, and autumnal fantasies for a decorative, warm and comforting aesthetic.
In short, we really want to present you the imagery of an entire eclectic and versatile season, which explores new limits where the ingenuity of the creative team is at the service of beauty and sensoriality. Soon you will discover the new season in the Gratacós space!