Juan Gratacós was interviewed in La Expansión in relation with the 75th anniversary of Gratacós.

Gratacós was present in the last edition of the Fashion and Communication Seminar that took place in the Traje Museum (Madrid). The seminar was hosted in cooperation with the Villanueva University (part of the the Madrid Computense University) and their degree in Communication and Fashion Management (CGM).

In this IX edition, Juan Gratacós, executive director of Gratacós, relayed the importance of the creation of fabrics as an element to differentiate oneself and also to bring value to the fashion industry:

“On the catwalks, you see the fashion show and the garment surrounded by glamour. In fabrics, however, you will never see the brand nor be able to appreciate it on an individual or collective level. We want people to recognize us, because the risk is that the industry is disappearing. We want to show the public that we make something as important as the fabric that make the clothes in our country. If we don’t, in the end, they will go somewhere else and look for it cheaper. We need to differentiate ourselves from the fabrics that come from abroad. We want the garment to have a differentiating value.”

You can read the full  interview with Juan Gratacós and the Communication and Fashion Management degree by clicking on the following link.