If anything has defined us since our beginnings, it is our firm commitment to the windows that decorate the shop we have in Barcelona. We are aware that they are our cover letter, the first visual point of attraction and “conquest” of the customer and represent a unique opportunity for designers’ creativity to flow hand in hand with our seasonal fabrics, creating dreamlike scenarios. Faced with this expectation, who can resist letting the imaginative madness of current fashion designers flow? Moreover, we like them to experiment, surprise and captivate us at first sight. An innovative staging of Gratacós fabrics in combinations that exceed our expectations. Moreover, the more disruptive the shop-front is, the better!
In 2019 we had the support of several artists who left their mark via our shop windows and to close last year, we want to recall them with a small tribute. Do you have any favourite? What did you like most? We review the most prominent:
February 2019. Rainy weather
Rain was the main feature of the most ephemeral month of the calendar in a work signed by Antonio Iglesias.The Barcelona interior designer wrapped the mannequin in a delicate plumeti tulle in pale pink to give it a fragile and nostalgic hue, in contrast to the black umbrellas with polka dot pattern that accompanied the model. A colour contrast with the same common denominator: patchwork.
March 2019. The floral awakening
The beginning of spring marked the theme of a floral showcase that coincided with the presentation of the new fabric season. Antonio Iglesias captured the essence of all this renovation via a shop window in pink tones in which a tulle curtain with inserted petals surrounding the mannequin stood out, dressed in one of the most successful floral crepes from the last collection.
April 2019. Bridal Moulage
April is the month of brides and at Gratacós we reserved this shop-front for one of the winners of the moulage competition among IED Barcelona wedding dress design graduates. A unique opportunity to publicize the work of the new generations in bridal design. In this case it was the student Katia Combatti who developed a spectacular wedding dress with large volumes on the sleeves, following the steps of this unique cutting and sewing technique.
May 2019. Fashion illustrated
When fashion dialogues with other disciplines such as illustration, you can find creatives as fascinating as the one that Joel Miñana prepared in order to showcase the month of flowers. The renowned Catalan illustrator, capable of capturing the essence of fashion moments that escape photography, showed how he wanted the mannequin to be dressed: with textured fabrics contrasted in greenish tones and modern complements. Just take a look at the results!
June 2019. Brain & Beast Essence
Ángel Vilda, designer and most visible face of Brain&Beast transformed the Gratacós shop-front into one of his creative illusions, marked by the criticism and dualities that his rebellious streak loves to play with. There was no lack of elements of popular culture, contrasting colours and a luxury of detail that is part of the unique Brain & Beast universe. Anyone who is familiar with them knows full well what to expect…
September 2019. The Dominican Harajuku Kids
2019 has been the year of take-off for Dominnico. Apart from his collaborations with Rosalia, the young designer from Alicante, in July he won the Mercedes-Benz Fashion Talent award from among the young companies that parade in the EGO of Cibeles. The award-winning ‘Harajuku Kids’ collection, inspired by the histrionic urban tribes of Japan, was made with some of the most special fabrics from the last spring collection. The shop-window reproduced some of the key looks of this surprising creation.
November 2019. Youth Eclecticism
At Gratacós we like to give an opportunity to new talent. That is why our shop-front is also sometimes an experimental support where it is the young talents who set their own limits. Design students from the Institut Català de la Moda (ICM) created an eclectic showcase of some of their most identifying outfits with amazing fabrics from the current autumn-winter 2019/2020 collection. A creation that was both fresh and eclectic.
December 2019. The dazzling angel
The last showcase of the year was sublime, starring a look inspired by the strength and goodness of an angel to express the most glamorous and sophisticated femininity, coinciding as it did with the Christmas festivities. It was conceived by the students of IED Barcelona who created an impressive feminine look in pink tones that empowered and attracted all eyes. An unforgettable showcase!
