The hottest month of the year coincides with the colour that makes us blush: flame red with orange hues that reminds us of flames in motion. This lively and passionate tonality ignites summer looks with its fascinating power of attraction.
This season red is being worn in monochrome blocks maximizing its visibility: carmine, garnet, red currant, scarlet or coral shades in matt or glossy fabrics.  The key is the same colouration.  On the catwalk, for example, companies such as Valentino  have not hesitated in going for flame reds in dresses with subtle prints,  Dior  too with their transparent tulle skirts and  Kenzo or Balmain with low - cut garments. As well  Oscar de la Renta with ruffles on dresses,  Salvatore Ferragamo with  original two - piece suits or Isabel Marant, who  presents this vibrant color with metallic sparkles in an throw-back to to outfits inspired by the eighties.
How to combine red?
Red is a flattering color that works by itself, although sometimes the combination with other tones makes it acquire new nuances. Beyond the classic blends with white or navy blue so characteristic of the looks of Mediterranean - style red is allied with other less frequent colours to take us out of our comfort zone.  For example, Emilio Pucci  goes for mixing it with turquoise, where red is relegated to the background. Valentino and Gucci intermingle it with pink in one of the most striking chromatic alliances.  Meanwhile Balmain dares to align red with purple in a glaringly strident combination.
Burning fabrics
The reddish hues constitute one of our inspirations of the season, as you can see in the trend “Hawaiian Flower” on our website. In it you can find an assortment of fabrics with totally different textures, all with the same common denominator: red. Some flirt with floral lace, silk satin sheen, embossed mikados or jacquards with geometric motifs. Diversity is the taste.
At all events, we invite you to discover all the fabrics impregnated with the most ardent Pantone colour in our shop where we will be able to offer you further advice.
