gratacos

Jueves 29 junio 2023

The restless beauty. Josep Font’s work at the Balenciaga Museum

Protrait of Josep Font by Javier Biosca. Museo Cristóbal Balenciaga

Josep Font has everything to be a fashion legend -a category that places him in the firmament of needlework stars whose legacy endures over the centuries-. Talented, dreamy, perfectionist and discreet. Unattainable image, architectural soul and persistent work. After spending five years away from the media spotlight once he abandoned the creative direction of DelPozo, a firm that relocated its foundations to relaunch it to international stardom, the Catalan dressmaker is once again in the spotlight. Of course, maintaining its enigmatic aura. It is already known that Josep Font does not like to feed his ego by hitting the headlines.

Now, the Cristóbal Balenciaga Museum dedicates the first retrospective to Josep Font. It will be the first focused on a creative beyond the Getaria maestro in a new cycle that the institution is preparing to show the world how Balenciaga’s talent has influenced the work of international creators on a global level.

The exhibition ‘Josep Font. Beauty and restlessness’, is a production of the Cristóbal Balenciaga Museum, and curated by Josep Casamartina i Parasols – director of the Antoni de Montpalau Foundation , in close collaboration with the creator in which they have worked hand in hand for more than a year so that the result was sophisticated but fleeting, without a millimetre of margin of error and paying homage to the silent luxury that the Catalan creator knows how to print so well in his designs.

And why does Josep Font converse with Cristóbal Balenciaga in the same space? This union was proposed because the look of the Catalan designer towards the Basque couturier has not been mimetic but a very personal interpretation based on the study of the volume treated autonomously and independently of the female anatomy, achieving a sublimated and silent sensuality, as well as Balenciaga understood. Simultaneously, Josep Font achieved great technical perfection and in the simple and at the same time forceful treatment of the fabrics, in the architectural construction and in the use of exquisite embroideries, he is also close to the legacy of the master from Getaria. Perhaps like no other contemporary Spanish designer, Font fits in with Balenciaga’s famous concept: “a couturier must be an architect of form, a painter for colour, a musician for harmony and a philosopher for measure”.

Beauty and restlessness

The name does the thing. The exhibition is articulated through a constant premise throughout the career of Josep Font: “behind beauty there is always restlessness”. The Catalan designer believes that beauty, in all its splendor, produces restlessness and even uneasiness, but perhaps for this reason it also generates the energy to continue reaching for it without stopping. The architectural construction, the combination of volumes and the ornamentation of the fabrics are hallmarks of his work. Without forgetting his incessant search for a very personal and constantly evolving feminine ideal, far from stridency and provocations. Josep Font’s style is elegant, refined, but also hypersensitive and ethereal. Based on this idea, the exhibition proposes an agile aesthetic discourse that chronologically reviews the 30-year career, from the beginnings on the catwalks of Gaudí and Cibeles through the fashion shows in Paris, haute couture and finally at the head of Delpozo, the pinnacle of his career. It is made up of 54 pieces of clothing, including coats, street, cocktail, night and bridal outfits; from the Fundació Antoni de Montpalau -which has the main collection of pieces by the Catalan designer- and from various private Spanish and North American collections. The set also brings together some accessories from the two brands, such as shoes, perfumes and headdresses. Beyond the creations, the tour includes emblematic photographs by Joseph Hunwick , Javier Biosca and Ernesto Artillo , as well as an interview with the creator by the Victoria & Albert Museum in London.

Dress Delpozo. Pic: Alex Iturralde. Museo Cristóbal Balenciaga

This anthology especially embraces the work of Font carried out in the first two decades of the 21st century and is structured through three major key periods:

From the beginnings to the consolidation

Josep Font (Santa Perpètua de Mogoda, 1965) studied Architecture at the Polytechnic University of Catalonia and graduated in Fashion Design from the Escola de Disseny i Moda Felicidad Duce, in Barcelona. At the age of 21, he won the Air France Mode Prix award and exhibited at Les Arts Décoratifs . The young designer consolidated his own brand with Luz Díaz in 1987, although they had already enjoyed good recognition in the fashion world for years. Together they created their own language. An aesthetic of sober, austere and refined colours. His inspiration was born from everyday popular clothing, with the use of natural materials, silk, wool and cotton, and a studied and severe pattern. However, in 1995, Font decided to pursue his solo career and at the end of this decade he evolved into a magical and hypersensitive world, with broader colours, luxurious and refined fabrics, spectacular and daring embroideries. This turn in design allowed it to achieve international success in the early 2000s. Years of expansion, awards, shops and parades arrived in Madrid, Barcelona and Tokyo. An ascending process that culminated in three prêt-à-porter collections presented in Paris and four other haute couture collections that were absolutely successful in the French capital.

Delpozo ‘s relaunch

There was a bump in this rise to the top: Josep Font lost his own label in 2011, although for a year, the talented creator began designing anonymously for other firms. However, one offer particularly excited him: the commission to remodel and relaunch the firm of the late Madrid designer Jesús del Pozo. Font re-founded the pillars of the brand with a new name – it would be called DelPozo – and an updated structure and workshops in Madrid, Miami, London, Moscow and Dubai . In the new DelPozo collections , it was appreciated what Josep Font had started in haute couture and would create a new line called impeccable prêt -à- couture , with a rigorous technique and exquisite finishes. Very Josep Font style.

Maturity and international recognition

Josep Font reached his zenith in his stage for Delpozo. Between 2012-2018 he created 19 collections and it is in this full production that the influence of Cristóbal Balenciaga will be most evident. In Delpozo, the Catalan designer will reach his maturity and maximum recognition worldwide through the collections he presented in Madrid, New York, Paris and London, and placed the brand among the favorites of the red carpet and celebrities such as Care Blanchett, Julianne Moore, Keira Knightley or Zendaya , creating trends and marking a milestone in the world of fashion. In fact, Josep Font became the first Spanish designer invited by Anna Wintour to the Met Gala . An anniversary that shows the deep admiration felt by the main fashion gurus for the work of this prodigy with the needle.

Little is told about the last stage of Josep Font. He abruptly left Delpozo when he “fell out of love with the project.” Just like Balenciaga did in 1968, who preferred to leave everything when he saw that his idea of design had nothing to do with the democratization of fashion at the time-if he raised his head right now, we don’t know what he would think of his own brand-. Until then, Josep Font has continued working from the most absolute anonymity and time will tell if he will return to the media spotlight with a new resurgence of himself. Now for the moment, his applauded talent comes to light again in this fantastic exhibition that can be visited until January 7, 2024 at the Cristóbal Balenciaga Museum. A magnificent alliance between fashion, architecture, coherence and integrity.

Exhibition ‘Josep Font. Beauty and restlessness’ Pics: Ernest Artillo y Alex Iturralde. Museo Cristóbal Balenciaga

Jueves 15 junio 2023

(Español) Adiós a José Castro, un diseñador muy querido en Gratacós

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Martes 06 junio 2023

Mushrooms conquer fashion and expand without limits

Rahul Mishra’s design from the collection “The Dawn.” Photo: Facebook

Inspiration always comes from the most unexpected places, especially in the demanding world of fashion, which is always looking for new things to surprise its consumers with. For some time now, there has been a new object of desire that generates fascination and repulsion in equal parts: mold. Yes, you read that right. Mold, that type of microscopic fungus that helps nature break down dead organic matter, is all the rage for a number of reasons.

This statement is not surprising, because in general, the world of mushrooms seduces with its imperfect aesthetics. It does so through organic forms and natural reliefs that inspire artists and creators. It also connects with a dreamlike and fantastic universe that we carry in the subconscious and that can be revealed in the form of adventures in the forest, as can be seen in books like ‘Alice in Wonderland’ or movies like Disney’s ‘Fantasy’. Mushrooms also refer to the psychedelic fever of the 1960s and 1970s, with their hallucinogenic properties that were transmitted in colourful universes that permeated everything from fashion to music and painting.

Finally, the world of mushrooms also has a sustainable dimension. Thanks to their amazing properties and exceptional versatility, mushrooms have transformed the world of fashion by offering a more conscious and environmentally friendly alternative. We analyze each aspect below:

Rahul Mishra’s design inspired by mushrooms from the collection “The Dawn.” Photo: Facebook.

Imperfect beauty

It’s self-evident: mold, at first glance, can seem repulsive and unsightly. However, fashion designers have found in this unattractive organism a hidden beauty that manifests itself in its pastel colours, its organic reliefs and its unusual textures. These unusual and unique attributes endow you with a certain aesthetic uniqueness and, therefore, a greater ability to challenge traditional canons of beauty. In a world that seeks perfection, the beauty found in the abstraction of mold becomes a bold and liberating statement, instantly captivating because it connects with nature and the processes of life in an organism that questions and explores ideas about what it is beautiful and good, and tries to reconcile us with imperfection.

An architectural design by Iris Van Herpen. Photo: Facebook

In the crosshairs of avant-garde designers

Fashion designers have embraced the innovative aesthetic of fungal materials, creating cutting-edge pieces that push the limits of creativity. Thus, the abstract patterns and irregular, velvety patches of mold have been translated into striking prints and embroidery on garments. Various designers have experimented with dyeing and printing techniques to create mold-like effects in their collections. In addition, the organic shapes of the mold have influenced the silhouettes and cuts of the garments, providing a sensation of fluidity and movement.

For example, Iris van Herpen has explored mold reliefs in her creations on numerous occasions, as well as the underground network and connections of fungi. Her experimental designs often feature three-dimensional structures that mimic the unique shapes and textures of these small, highly regenerative organisms.

For his part, Rahul Mishra also stands out for his sustainable approach and his use of artisan techniques. In his collections, the Indian designer has incorporated embroidery and appliqués that evoke mold relief, creating interesting visual effects and surprising textures. Known for his edgy aesthetic, Alexander McQueen has explored the world of mold in his iconic “Plato’s Atlantis” collection. The organic reliefs of the mold were translated into prints and textures on her garments, providing a sense of mystery and surrealism. Gareth Pugh has also turned to mold for inspiration, creating garments with volumes and textures that evoke his distinctive aesthetic. In addition, the French designer Marine Serre has incorporated mold into patterns and textures in garments with a futuristic and avant-garde aesthetic.

The artist Dasha Plesen works with microbiology. Photo:Facebook

Applications in the beauty industry

In the beauty industry, which is always on the lookout for new trends, mushrooms have also emerged as a powerful source of inspiration and have, in turn, become active elements in beauty products, thanks to their incredible versatility and skin benefits.

Cosmetics has been one of the fields most impacted by the incursion of fungi. These organisms have moisturizing, antioxidant, anti-inflammatory, and regenerative properties, making them star ingredients in skin care products. Mushrooms, such as reishi, shiitake, and cordyceps, are used in serums, creams, and masks to provide noticeable benefits, including improving skin elasticity, reducing signs of aging, and promoting a radiant complexion.

In addition to their benefits for the skin, mushrooms have also made their mark in the world of perfumery. Some species, such as truffles and mushrooms, have characteristic and sophisticated aromas that have been used to create distinctive notes in perfumes and fragrances. These fungal ingredients bring a unique, earthy dimension to olfactory compositions, adding a sense of mystery and elegance to scented products.

The influence of these tiny living organisms has also extended into the world of creative makeup, where designers and brands have found inspiration in the hues and textures found in nature’s mushrooms. Eyeshadow palettes inspired by warm, earthy tones, nail polishes that mimic the subtle colours of wild variants, and makeup products with velvety textures that resemble mold reliefs are the order of the day.

An artistic creation by the pastry company Frostedhag. Foto: Facebook

A sustainable revolution

Mushrooms offer an ethical and sustainable alternative to animal leather, as they can be grown under controlled conditions and without harming the animals. Being a renewable and biodegradable source, materials of fungal origin reduce the environmental footprint of fashion, without sacrificing luxury or quality. Materials derived from mushrooms possess unique properties that make them ideal for use in clothing. The mycelium, the fungus’ network of filaments, can be grown and manipulated to create a variety of textures, densities, and colours. Additionally, these materials are lightweight, flexible, waterproof, and breathable, making them a versatile and comfortable option for garments, accessories such as bags, and footwear.

One of the pioneers in introducing the fungal world into her creations has been Stella McCartney, who has incorporated a bag made with Mylo, a leather-like material made from mushroom roots. Later, she launched a sports outfit made from this material. But it was not the only one. Firms such as Adidas or Hermès have also begun to use biodegradable materials made with fungi that are transformed into sustainable fabrics, standing out for their softness and flexibility, offering a more conscious and environmentally friendly alternative. In addition, the ability of fungi to degrade naturally at the end of their useful life contributes to closing the materials cycle and reducing environmental impact.

For all these reasons, the mushroom revolution has only just begun and these organisms are part of the sustainable change that is taking place throughout the world of fashion. As the sector moves towards a more ethical and environmentally friendly industry, mushrooms are making a lasting mark as an innovative and promising alternative.

Martes 23 mayo 2023

The Pirelli calendar now portrays the beauty of the empowered woman

Photos: Pirelli / FotoNostrum Barcelona

Feminine beauty has undergone a historical change in its conception and representation over time, and especially in the last half century. If we talk about beauty portrayed, the famous Pirelli calendar has become a tangible reflection of this transformation, being an everyday object that has played an important role in the representation of women in the world of fashion and photography.

Known for its iconic and sensual images that decorated mechanical workshops, garages and truck cabins in its early days, the Pirelli calendar has evolved over time to reflect social and cultural changes in the perception of femininity and the empowerment of women. . Now, the FotoNostrum gallery in Barcelona exposes this evolution by presenting the largest retrospective ever held of the iconic almanac of the renowned tyre company.

Beauty narrated by the best photographers

Under the title of ‘ L’Eterna Bellezza ‘, the exhibition exhibits more than 450 snapshots captured by 41 masters of fashion photography, who have contributed to making the Pirelli Calendar a legend in the world of photographic art. Masters like Peter Lindbergh, Annie Leibovitz, Helmut Newton, Herb Ritts , Paolo Roversi , Mario Testino , Steve McCurry, Bruce Weber, Patrick Demarchelier and Richard Avedon , among others, have portrayed over the years the sensuality of women, including models such as Gisele Bündchen , Naomi Campbell, Cindy Crawford, Gigi Hadid and Kate Moss; actresses like Monica Bellucci, Sofia Loren, Laetitia Casta, Jessica Chastain , Penélope Cruz, Uma Thurman , Kate Winslet , and Robin Wright, and singers like Cher, Rosalía, and Patti Smith.

Beyond the sensuality that becomes evident in some cases through the nakedness of the body, what draws attention in the exhibition is the change in gaze. In this sense, ‘ L’Eterna Bellezza ‘, protected by Amadeo M. Turello , Italian curator and preserver of the Pirelli Collection since 2015, has not wanted to ignore all the stages of the Pirelli calendar, from its beginnings in 1964 to 2022, through images that show everything from nudes where the The models’ bodies are presented explicitly as an advertising claim, as well as other more evocative images with messages of vindication of feminine power, which go beyond mere eroticism.

The images shown not only reveal the poetics of individual authors on the female body, they also constitute a reflection of society, aesthetics and the arts in the last 60 years. Thus, the exhibition reflects how the photographic language has evolved over time, highlighting other aspects such as fashion and pop culture of each era.

From object to subject

The Pirelli calendar was first launched in 1964 and has become a symbol of beauty, style and elegance. A leading photographer on the London scene, Robert Freeman, who was a personal friend of The Beatles, was commissioned to create a “beautiful calendar” and had complete creative freedom to do so. This talented photographer selected representative models of the time and took them to the beaches of Mallorca for a cheerful and informal shoot that captured the essence of that moment marked by an emerging counterculture and the sexual revolution.

At that time, calendars with images of women already existed and were used as a marketing tool in the automotive industry. Pirelli wanted to give his celebrated almanac a more sophisticated image and, in his quest for good taste, partnered early on with leading photographers of each era to provide their artistic vision of female beauty. The first calendars caused a sensation, but despite the change, they still reflected old stereotypes: women in pin-up poses displayed their bodies as objects of desire.

As time progressed, Pirelli changed its approach and adapted to the new changes, celebrating values such as diversity, talent, individualism and authenticity to portray a beauty that goes beyond the purely aesthetic and focuses on the personality and the way of being of the woman. In the 21st century, the Pirelli calendar has challenged traditional beauty canons and has captured the essence of successful women in various fields, such as music, cinema, fashion, sports and activism, promoting a more inclusive and empowered vision. of women in society.

The woman also as creator

Women are the absolute protagonists in the history of the Pirelli calendar, but they have not always been in the spotlight. The tyre brand has highlighted the role of women as creators and protagonists in the world of fashion and photography, providing a platform for female photographers to express their artistic vision and talent. This has been demonstrated by photographers such as Sarah Moon, Joyce Tenneson and Annie Leibovitz, who has worked twice for Pirelli.

The latest signing for the creation of the famous calendar has been Emma Summerton , who has been inspired by the classic figure of the muse to vindicate the role of women as creators. For the Australian photographer, the conception of beauty transcends faces and bodies, and has given the models participating in the calendar, such as Bella Hadid, Cara Delevingne or Ashley Graham, an artistic role linked to the power they represent in life real. Thus, in a dreamlike setting with a great charge of fantasy and ornamental precision, the ” Summerton muses ” are presented as authentic warriors, queens, activists or writers in the 2023 edition of the Pirelli calendar.

Precisely, some of these fresh new images can also be seen in the retrospective of the Pirelli calendar, which will be open to the public until the 30th July at the FotoNostrum gallery in Barcelona.

Lunes 15 mayo 2023

The fashion that reflects the most diverse beauty

Diversity and inclusion. These are the values that the 080 Barcelona Fashion platform wanted to highlight in their latest edition held at the Sant Pau Art Nouveau Site. And it has done so in an obvious way, reinforcing in the casting of models, a wide variety of bodies that do not understand morphologies, sizes, functionalities, ages or skins that show all their richness of colour and textures. If fashion is a reflection of society, diversity is on the order of the day, it is visibly appreciated on the street and cannot be treated as an exception. For this reason, the Catalan catwalk has also encouraged designers and brands to exercise the power to favour this real change and, at the same time, to take charge of the different challenges of a changing and diverse society.

In this direction, the Catalan catwalk has taken a step further by hosting the first inclusive fashion show in Spain, through the Free Form Style brand. A government awareness initiative on body neutrality and functional diversity that is part of an action plan to combat aesthetic pressure. Founded in 2019 by Marina Vergés and Carolina Asensio, Free Form Style is positioned as a brave brand that is committed to comfort without sacrificing elegance. It is also a pioneer in designing fashion adapted to people with different disabilities with the premise of dignifying all types of bodies because fashion gives that power of dreaming and helps to promote the self-esteem of all groups.

Gratacós collaborated in the inclusive fashion show

In its debut at 080, Free Form Style teamed up with Manuel Bolaño, who was in charge of creating all the designs for the 16 models that walked the runway, including Paralympic athletes Desirée Vila and Sarai Gascón. In this first collection, Bolaño carefully studied the patterns and adapted them to the specific needs of each person, taking into account physical diversity and possible difficulties in dressing: strategically placed side zips, surprising openings to avoid uncomfortable rubbing or small details that facilitate the action of putting on and taking off a piece of clothing.

Gratacós also contributed its grain of sand in this awareness action and gave all the fabrics to the brand and the designer, so that they could devise the collection, giving free rein to creativity to transform the fabrics into surprising designs. On the catwalk there were spectacular Jacquards with checks in vibrant tones, houndstooth motifs, lace, embroidery and transparencies that gave sensuality and also sequins to provide that point of light that adds showiness. All of these fabrics were showcased in the debut collection ‘Just a perfect day’. A proposal that follows the principles of English tailoring and is influenced by the punk and new romantic movements, creating functional and comfortable pieces to dress diversity, but without forgetting fantasy because as Free Form Style defends, “having a disability does not mean not being able to be fashionable”.

A special showcase

To give this action more visibility and promote the designs exhibited on the 080 catwalk, this month of May Gratacós has dedicated the showcase of our space in Barcelona to inclusive fashion. Thus, our mannequins will be dressed in some models from the debut collection that Manuel Bolaño has made with people with functional diversity in mind. We encourage you to visit our space and take a closer look at these designs that combine comfort with fantasy.

Viernes 28 abril 2023

(Español) Gratacós en la Barcelona Bridal Week 2023

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Mircoles 12 abril 2023

Paco Rabanne, “the metallurgical” of fashion

Paco Rabanne was one of the great fashion visionaries of the twentieth century. Innovative, experimental, eccentric, and challenging, there were no limits to the needle for the Spanish designer. The conventional simply did not apply to him. Rabanne made a great career as a dressmaker and creator of iconic perfumes that are still a sales success today. Of all his unique legacy, there is one thing that makes it truly remarkable and that we want to highlight: his futuristic vision of fashion and his ability to use innovative materials in his creations. This disciple of Balenciaga was able to transform metal, plastic, and mesh into fabric, creating groundbreaking designs that spoke of art, pop culture, and architecture. Let’s review some of his great milestones.

Architecture marks the start

Paco Rabanne was born in 1934 in the Basque Country. The son of a Republican general and a dressmaker, he worked as a seamster for Cristóbal Balenciaga. As a child, he grew up among fabrics but had a complicated childhood. His father was shot during the civil war, and he left for France as a child. He studied architecture in Paris and started work there, first as an accessories designer for Dior, Saint-Laurent, and Pierre Cardin, and then in couture. “Fashion is architecture: it is a matter of proportions,” he used to say to justify the influence of these two disciplines that would forever be part of his designs. Rabanne liked to remember that his first vocation had been architecture.

In the 60s, Paco Rabanne began experimenting and using unconventional materials in the creation of his futuristic clothing. This investigation period coincided with a moment of transition in fashion: haute couture gave way to the advance of Pret à Porter, with a rejuvenation of the industry and a release of expressive language. At that time of change, his first dresses, created in plastic and feathers, stood out at the Paris Biennial. However, it was not until 1965 when he presented his first collection. He called it Manifest, and it consisted of “12 impossible dresses in contemporary materials”: plastic skirts, metallic dresses with meshes such as those used by butchers, and jackets with surprising textures. A year later, he founded with other contemporary artists the Groupe Verseau, and in 1967 he opened his own company in Paris. In 1968, he teamed up with Puig, and they launched their first fragrance a year later, Calandre. That was the beginning of a fruitful alliance that gave rise to a line of perfumes that remains one of the most popular worldwide.

A maestro in the art of creating new fabrics

Paco Rabanne Paco Rabanne revolutionized the world of tissues by seeking an alternative to the conventional. His objective was to create textiles that were resistant, durable and at the same time surprising in their aesthetics. His collaboration with material manufacturers allowed him to explore new fabrics that had not been used in fashion before, such as stainless steel and fibre-glass. In this way he created fabrics that adapted perfectly to his experimental designs.

His work was characterized by the use of metals and other industrial materials in the garments, to the point that Coco Chanel called him the “fashion metallurgical.” One of the most iconic fabrics created by Paco Rabanne was “12 units.” This fabric was made of small metal discs linked to one another with small rings. One of Paco Rabanne’s most iconic creations was the silver dress used by actress Audrey Hepburn in the movie “Two on the road” (1967). This garment, which was made of small metal rings, became a fashion icon and was considered one of the most relevant garments of the decade. The dress not only showed Rabanne’s futuristic vision, but also his ability to create unique fabrics as never before.

In the 70s, at the height of his professional career, Paco Rabanne created together with the material manufacturer Dupont the “ultraviolet” fabric, a material made of polyester thread that reflected the light in a surprising way and was used in several fashion collections. The designer also continued working in parallel with unconventional materials, such as plastic, paper and fibre-glass.

Every designer has his own muses and Rabanne was no exception. His futuristic creations dressed actress Françoise Hardy, who lent her image to embody the designer’s fantasies. The “Hardy dress” was a straight-cut piece with long sleeves featuring a thousand gold plates, with ten diamonds and weighing nine kilos. His talent also crossed the catwalks in seventh art seduction. Rabanne was behind the costume of some of the most emblematic films in history such as ‘Barbarella (1968), starring Jane Fonda, where the designer imagined the garments which would immortalize the heroine of the future. Audrey Hepburn, Norma Duval, Christina Piaget and Carla Bruni also lent their image to the designer.

Paco Rabanne knew how to take his creativity (and eccentricity ) to all areas of fashion by diversifying his product, but without abandoning innovation. This was the real key to his personal success. The designer continued presenting collections until 1999 within the Puig conglomerate, which bought his brand, then looked after the collections and the series of perfumes with world-wide sales. He died last February at the age of 88, but the Paco Rabanne brand continued its creator’s visionary legacy, based particularly on his transformative and experimental vocation for always finding a way to surprise those wearing his garments, because in the end, as he himself said: “Fashion is a form of art, an expression of one’s inner self.”

Martes 21 marzo 2023

All facets of the fashion world

A new edition of the Moritz Feed Dog is back. The contest dedicated to documentary film about fashion that takes place every year in Barcelona and this time, recovers its usual date welcoming spring with a new assortment of novelties in its programming. This festival is special for several reasons. Firstly, because it explores the universe of fashion in all its facets, giving a transversal vision of the sector: the positive values that it promotes, such as beauty, talent, identity or fun, among others, with those who are less friendly than they obscure the fashion industry and question its impact. This year the critical look focuses on essential values such as diversity, honesty, sustainability and animal abuse. Second, the Moritz Feed Dog specializes in documentary, a narrative genre that allows genuine stories to be told based on real events and that appeal directly to the viewer, expanding their mind towards a voracious industry that can be talented and creative, but also ambitious, irresponsible and cruel. The contradictions of fashion that are still a mirror of our society. For all this, the festival constitutes an idyllic environment where views are expanded, opinions are generated and debate around the fashion business is encouraged.

In this seventh edition that will take place from 22nd – 27th March at the Aribau cinemas in Barcelona, the Moritz Feed Dog has prepared a particularly careful programming: premieres, classic documentaries and films loaded with content with genuine stories. Also add that in the digital sphere, the fashion documentary film festival has partnered with CaixaForum +, the streaming platform of culture and science of the La Caixa Foundation that will issue various films free of charge in April, after Easter.

A memory to the designers who are no longer here

The seventh edition of the Moritz Feed Dog Barcelona kicks off with a retrospective of one of the greats: Azzedine Alaïa (1935-2017). The Franco-Tunisian couturier was known as the sculptor of fashion because he was capable of modeling human figures, using all kinds of fabrics. Alaïa was an outsider who broke the system with the help of his talent, his group of unconditional supporters and his devoted gaze towards women. Paris loved him, fashion loved him and women continue to dress him. Clients as diverse as Greta Garbo and Grace Jones, Kim Kardashian and Michelle Obama continue to be loyal fans of Alaïa . This documentary offers an exciting portrait of the life of the couturier. An outstanding piece by director Olivier Nicklaus to whom the festival pays tribute by exhibiting a selection of his most representative works: “ AntiFashion ”, “ Apocalypse Mode ” and “ Go Global”.

The Moritz Feed Dog commemorates the talent and unique personality of Vivienne Westwood , the queen of punk, with two titles that span her career as a designer and activist from its beginnings to her most recent work. The festival also recovers the figure of Gianni Versace offering a new vision of his career. This time, it is the male models who walked the runway for the firm in the eighties, who recall their professional and personal relationship with the designer. Finally, a documentary made and produced in Barcelona stands out, which rescues the multidisciplinary creativity of Toni Miró , one of the key designers in the history of contemporary Spanish fashion. Through his television interventions, the personality of this enigmatic Catalan talent is portrayed who walked the international catwalks in Paris and Milan, and was one of the first couturiers to incorporate anonymous people of all ages into his shows. Rigor, neatness and ease were the hallmarks of his brand, created in 1976.

The prism of fashion

Although everything revolves around the fashion industry, you don’t have to be an expert in the field to view the documentaries proposed by the Moritz Feed festival Dog. In its programming, suitable for all audiences, audiovisual pieces that offer a multidisciplinary vision through more personal perspectives and differentiated themes also stand out. From the transformation of men’s fashion and its relationship with men in “ All Man: The International Male Story ”, to an intimate piece that portrays the beauty universe of photographer Gian Paolo Barbieri in “ L’Uomo e la Belleza”, or a work has also been programmed that transmits the day-to-day life of the fauna that surrounds the sector, either in a backstage as immortalized by “Fashion Babylon ” or the not so idyllic life of an influencer teenager in “ Girl gang ”.

The other side of the industry

Fashion has its own shadows and the Moritz Feed festival Dog reveals them shamelessly. “Fashion Reimagined ” represents a manifesto on the sector’s impact on the environment through a small cult London firm: Mother of Pearl. In “ Wings are not for sale” the object of criticism is the fast fashion from the point of view of sociologists, activists and workers from the industry itself. The hottest topics are also reflected in “ Apocalypse Mode ” by Olivier Nicklaus , but this time, the subjects of these opinions are different generations of designers such as Agnès B, Marine Serre, Karl Lagerfeld or Alessandro Michele. Lastly, “ Slay ” brings to the table a thorny issue: animal abuse in a denunciation documentary that shows raw stories of abuse around the world. This audiovisual piece, which shows the dust under the rug, stirs consciences to demand a greater commitment from brands to animal welfare.

Moritz Feed Dog festival tickets can be found here . Make room in your schedule.

Martes 07 marzo 2023

(Español) Los tejidos Gratacós en la pasarela madrileña. Colecciones AW23/24

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Jueves 09 febrero 2023

Egypt is in fashion, and not just on the catwalk

Egypt is once again in the spotlight of fashion. The celebration of the 100th anniversary of the discovery of the tomb of Tutankhamen and the awaited opening of the Grand Egyptian Museum scheduled for 2023, which hides the greatest treasures of the pharaohs in front of the pyramids of Giza, have positioned it as a desired destination that seduces by its thousand-year-old patrimonial legacy, its latest cultural offerings and some proposals for authentic luxury accommodation that revalue it on the international map.

The awakening of an icon

The enigmas of Ancient Egypt continue to fascinate the population and its power of attraction could not go unnoticed in the world of fashion. Connecting with the present, November 2022 marked the centenary of the discovery of the tomb of the young pharaoh in the Valley of the Kings. After a surprising discovery of a tomb with intact seals, Tutankhamen woke up from a slumber of more than 3,000 years and revealed unimaginable riches that helped to further understand the majesty of the reign of the pharaohs.

This discovery in 1922 came at a very opportune moment in history, after the First World War at a time of economic boom, and it quickly became a real sensation for several reasons. To begin with, it was a well-preserved royal mummy, which by its size was that of a child who had ascended the throne at a very young age. Unimaginable treasures were found next to the grave, such as the golden coffin and the famous funerary mask of Tutankhamen, which represents ancient Egypt like no other symbol in the popular imagination. A world icon oblivious to the passage of time.

The influence on the fashion of the 20s

Tutankhamen marked style leaving his mark on the fashion of the Roaring 20s. One of the treasures found in the tomb was the most complete and best preserved collection of clothing that has survived from Ancient Egypt. It included tunics, skirts, hats, children’s gloves and sandals in paper, rattan and leather. Anecdotally, these last two accessories were made contemporary replicas in the United States that sold out in department stores within a few weeks of being reproduced. Egyptian-inspired designs were also all the rage at the time, copying fitted silhouettes, straight and narrow dresses or the characteristic draping that hugged the hips and fell in the front. Before the discovery, the Egyptian style was an intermittent trend, like others that were rescued from the end of the 19th century such as Oriental inspiration or Edwardian fashion during the first decade of the 20th century. Garments and accessories with related motifs such as lotus flowers, hieroglyphics or pharaohs had already been used on their carriages on occasions, but they were not as direct or explicit inspirations as those that emerged from the designs from Tutankhamun’s tomb.

Other aspects that influenced the fashion of the 20s was the colour palette associated with the treasures of the young pharaoh. The red and brown tones of the papyri and mummies, the blue lapis lazuli in Egyptian divinities that contrasted with the powerful gold as a symbol of light or the white of the clothing. Also the fabrics: natural linens and cottons with little opacity in draped silhouettes that contrasted with the ornamental elements. In fact, the jewelry industry surrendered at the feet of Tutankhamen reproducing multiple bracelets, rings and necklaces worked in crystals and semi-precious stones. There was also no lack of ornamental elements that made reference to Ancient Egypt such as birds, beetles or the solar disk that represented the divinity Ra. The geometric motifs and the tendency to wear two or more bracelets on the same arm also arose from seeing the treasures of the child pharaoh exposed. The pioneers in this type of design were Lacloche, Van Cleef & Arpels and Cartier.

The Western world was already fascinated by Egypt long before the discovery of Tutankhamen’s tomb: Verdi’s opera ‘Aida’, Tiffany’s Cleopatra-inspired jewellry or the costumes of the dancer Mata Hari, who found her inspiration on a trip made o the country of the pyramids, are two good examples of this attraction.

A new rise

The fever for Ancient Egypt has not ceased in fashion and its presence has been intermittent over the last 50 years. For example, in the 1960s, Egypt mania returned to fashion with Elizabeth Taylor’s portrayal of the powerful Cleopatra. Her beauty, makeup and wardrobe were (and still are) an inspiration for many fashion designers and editorials. Or in the 1970s, a new traveling exhibition of Tutankhamen’s treasures received eight million viewers who were once again interested in the enigmas of Egypt. Various marketing objects were also exploited in the United States: jewelry, household products or small fashion accessories.

Ancient Egypt on the catwalk

The historic civilization has also fascinated the designers of luxury firms who have found in its iconography a constant source of inspiration. From John Galliano in 1997 with a mixture of Egypt with punk aesthetics to the elegance of Karl Lagerfeld for Chanel in 2019, the catwalks have celebrated the splendor of Ancient Egypt with models that rescue the beauty of the female figure and the lavishness of the empire of the pharaohs. Golden fabrics, inlaid precious stones, flowing dresses, muslins, tunics, ethereal capes, embroidered hieroglyphics… each firm has interpreted this suggestive universe over the last few years.

Among all the tributes that have been paid, the one paid by John Galliano when he was in charge of the artistic direction of Dior stands out. The haute couture collection for the spring of 2004 was presented in a show as grand as few can remember. On the catwalk there was no shortage of the most symbolic gods of the Egyptian pantheon, the Tutankhamen mask, the silhouette of the sphinx, fabrics that wrap around the body like a mummy and models inspired by Cleopatra herself. In this unusual collection there was no shortage of excessive volumes , dresses with exaggerated proportions, skirts with a pyramid silhouette, the golden colour, endless organzas and extreme attention to detail that earned it the title of Haute Couture. He also did his own interpretation of this fascinating Alexander McQueen universe in 2007 that focused more on investigating the relationship of Ancient Egyptian religion with the folk culture of British immigrants. In a more moderate way, the designers Bagley Mischka and Zuhair Murad have also been inspired. Also Givenchy in 2016, Balmain and Chanel. Karl Lagerfeld chose the temple of Dendur as the setting to create his own version of Egypt in the pre-fall 2019 collection.

The last proposal that has been exhibited with clear references to Egyptian culture has been just a month ago. Kim Jones , artistic director of Dior Men, traveled to the Giza pyramids on site to present the autumn collection, evoking the colours of the monuments and looking up at the sky to link it with the stars, a common symbol in the historical French firm. A splendid proposal that represents the past, the present and the future of Dior.