gratacos

Jueves 30 diciembre 2021

A look at the shop windows of 2021

The showcase is a visual presentation of who we are, what we do and how we do it. An aesthetic entrance that attracts the visitor, but also justifies our work: the creation of quality fabrics that allow you to dream. During this uncertain year we have tried to surprise you with artistic windows that play with concepts that represent us such as luxury, elegance, fantasy, escape or everyday life through our mannequins that have been dressed in the most spectacular fabrics of the season along with other elements that we hope have surprised you. A wedding moulage, a chic picnic or a female interpretation of the Magi. These are some of the scenes that you have been able to observe through the window of our Gratacós space.

Now, before welcoming the new year, we take advantage of this post to say goodbye to 2021 with the certainty that it has been a year of transition that has allowed us to remain stable thanks to the cohesion between teams and your support and trust in this brand of family fabrics. We have new perspectives for 2022 and we want to move forward with new articles that will stand out for their quality, creativity and ability to surprise. Get excited, in short. Happy New Year!

March 2021. New direction

One year after the start of the pandemic, we awake dreaming of planning the upcoming holidays with a relaxation of restrictions. Easter, the May bank holidays and the not so distant summer disconnection. The beginning of spring also marked a minimalist-inspired showcase featuring two mannequins dressed for the occasion to pay tribute to those bridal celebrations that were returning to the fore. Tailoring, feather details and two antagonistic tones that capture the incipient change of season: forest green and dusty pink.

April 2021. Wedding bells

As tradition dictates, April is the bridal month par excellence and from Gratacós we always reserve this shop display to show off the work of one of the winners of the IED Barcelona. wedding dress design postgraduate moulage contest. This is an opportunity we offer to showcase the work of new talents in bridal design. This year, Eva Escudero created this impressive wedding dress with an asymmetrical design and a large flowing skirt, following in the footsteps of this unique tailoring technique.

May 2021. Country spirit

In the month of flowers, the  Joplin Atelier company of the sisters Laura and Aida Molano turned our entrance space into an urban picnic with a Provencal air. The tulle dresses with small polka dots made with our fabrics, the details in bows and the pastel tones starred in a chic showcase with a multitude of details to carry out this picnic in the open air. An artistic representation that portrays the spirit of escape that connects us with nature.

July 2021. Time to escape

The summer month par excellence is a tribute to festivals, fun and feeling carefree, maintaining that hedonistic attitude to take life a little more lightly, enjoying all the earthly pleasures. July has a fresh, youthful and daring character, as evidenced by the outfit of our mannequin in pink gingham fabric. Let the party begin!

September 2021. Start over

September is the official month of beginnings. The new season, the change of season, the return to routines … we illustrate the busiest month on the calender by paying tribute to comfort through a bathrobe-type trench coat made of pistachio green tweed, all very daring dyed yarn, with a wool touch and thick weight. A carpet of dry leaves marks the beginning of autumn, which in Barcelona is light and soft.

October 2021. The Pink month. 

It is called the pink month because it is recognized worldwide with this feminine color to raise awareness in men and women about breast cancer and promote self-examination and check-ups to be able to detect it early. Our tribute to the most delicate, subtle and romantic month was made by Rosa Cano, a student at ESDI, Escuela Superior de Diseño with these contrasting fabric models that play with the entire range of pastels and nudes. One of the most spectacular showcases of the year!

November 2021. Let the party commence!

The proximity of the Christmas holidays makes November a month of preparations. A headstart on shopping, lights that turn on and the search for the most surprising outfits to fill the holidays with magic. The designer Claudia from the Institut Català de la Moda (ICM) presents three models from the ‘Ritmos’ collection. Voluminous dresses with meters and meters of suggestive organza for celebrations full of fantasy. 

December 2021. The three queens

We ended the year again in collaboration with Joplin Atelier and its proposal in a feminine key. Our “Three Magical Queens” are a tribute to the strength of women, capable of dealing with all areas of their lives with determination and mastery. They are the philosopher’s stone of many families and especially during the hustle and bustle of the Christmas holidays. The mannequins share a turban and crown to match their short dresses with a closed neck and puffed sleeves made from acetate satin with lamé. Under their feet they protect all the gifts, the symbol of the act of sharing (and receiving).


Viernes 10 diciembre 2021

It is called Very Peri and it is the colour of 2022

December is the month of rituals and traditions marked especially by Christmas and the closeness to our loved ones. For designers, there is one thing that is awaited for with enthusiasm: finally knowing the colour that will mark the following year and that will be announced at this time, Pantone. The world authority of colour has once again communicated the tonality that will mark the year 2022 in areas as multidisciplinary as design, art, advertising or fashion. It’s called Very Peri and it’s a novel shade based on lilac that, they say, “maintains a daring presence and stimulates ingenuity and personal creativity.” Do you have a better cover letter?

As you already know, the annual choice of a colour is not done randomly or is the result of whim because it involves a deep study and analysis of trends by the trendhunters of the Pantone Colour Institute. With an in-depth study of the impact that various exhibitions, works of art, films that will be released next year, the most popular destinations, new technologies and all together, the global mood, they have a meticulous discussion and dimension the impression that every aspect will have. Before closing the year, experts have revealed what 2022 holds for us.

“Creating a new colour for the first time in the history of our colour program is a reflection of a process of innovation and transformation at a global level,” said Laurie Pressman, vice president of the Pantone Institute of Colour.

“The Pantone Colour of the Year is a reflection of what is happening in our world culture and expresses the answer to what people are looking for in this colour,” says Laurie Pressman, vice president of the Pantone Colour Institute. ” He adds: “The creation of a new colour for the first time in the history of our educational colour program Pantone Colour of the Year is a reflection of a process of innovation and transformation on a global level. As society recognizes colours as a fundamental form of communication and as a way of expressing, capturing, connecting and influencing ideas and emotions, this new and complex blue hue fused with purplish red highlights the range of possibilities that are presented to us. “

In this case, by encompassing the qualities of blues and, at the same time, having a purplish-red hue, PANTONE 17-3938 Very Peri displays a cheerful and lively attitude, as well as a dynamic presence that stimulates the courage to create and an imaginative expression. 

Deciphering the enigmatic tonality of 2022

Very Peri represents the perfect fusion between blue and red. A bridge between two primary tones that are interrelated giving way to this enigmatic tone. According to Pantone, Very Peri is the result of carefree confidence and daring curiosity that encourages our creative, inquisitive and inclusive spirit. The authority of colour considers that this tonality helps to embrace this altered landscape of possibilities and opens a new vision so that each one can rewrite their own life. Rekindling gratitude for some of the qualities blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri puts the future ahead in a new light.

Very Peri displays a cheerful and lively demeanor, as well as a dynamic presence that stir up courage to create and an imaginative expression.

In times of transformation, Very Peri is a symbol of the spirit of our current global age and the transition we are experiencing today. As the period of isolation, marked by the global pandemic, is emerging, notions and standards are changing and people’s physical and digital lives have merged in new ways creating hybrids. This tonality also symbolizes the rise of digital design, which helps to stretch the limits of reality, opening the door to a dynamic virtual world where you can explore and create new colour possibilities. With trends in gaming, the growing popularity of the metaverse, and the growing arts community in the digital space, PANTONE 17-3938 Very Peri illustrates the fusion of modern life in correspondence with colour trends in the digital world and how together they are manifest in the physical world and vice versa.

This colour illustrates the fusion of modern life in correspondence with colour trends in the digital world and how together they manifest in the physical world and vice versa.

How do we apply Very Peri in the world of fashion?

We said it at the beginning. Very Peri is the colour that seeks to convey courage, boost reinvention and stimulate creativity by displaying carefree confidence and infinite curiosity. It is a fresh, versatile and genderless shade that adapts to a wide variety of fabrics, textures and reliefs, provides a touch of colour and does not go unnoticed at all. On the catwalks, this hue has starred in monochrome looks in the shows of the new summer collections by Isabel Marant, Balenciaga, Thom Browne or Ermanno Scervino. Other firms such as Lanvin or Marine Serre have chosen to combine this violet tone with arty prints and neutral tones. 

In Gratacós we have several seasonal fabrics where the Very Peri colour is present. You will find it in plain items and through prints or in its more sophisticated version with reliefs, iridescence and rhinestones. Take the opportunity to rediscover the collection that we have on offer in our online store.

Mircoles 03 noviembre 2021

The most spectacular collections of the last edition of 080

From Gratacós we closely follow the Spanish catwalks because we like to appreciate the creativity of designers in the form of impressive seasonal garments and how, sometimes, one of our fabrics sneaks into the looks of their magnificent collections. After the Mercedes-Benz Fashion Week Madrid in September, the last appointment with fashion was held by 080 Barcelona Fashion last month, in a new exhibition of fashion and power.

The Catalan catwalk once again opted for the digital format, presenting for the third time in a row, fashion short films previously recorded and edited by 22 designers who participated in the last edition. This time, the film set of the audiovisual pieces took place in a space that broke with the modernist legacy of recent editions: Xavier Corberó’s residential and architectural complex located in Esplugues de Llobregat. A wonderful sculptural work of concrete and glass of a rationalist character with dreamlike buildings that recall the metaphysical painting of Giorgio de Chirico or the mathematical art of Escher.

Next, we explain in detail some of the collections that surprised us the most with designers who maintain creative discourses linked to uniqueness, craftsmanship, sustainability or proximity.

Avellaneda

Avellaneda turned the XC space of the Xavier Corberó architectural complex into a glamorous party displaying beauty, youth and good taste in clothing. In the new collection, the Barcelona designer Juan Avellaneda was inspired by the city and the individuals who inhabit it and share secrets, passions, ephemeral romances, eternal promises and moments of fun. This urban jungle consisted of a sophisticated collection of cocktail looks with traces of safari style: a revision of the zebra animal print , sequined jackets and baggy pants in earth tones. These innovative pieces coexisted with their signature flagships: tuxedos, dresses with sensual openings, silks, ruffles and sequins reign in clothes with daring patterns in a unique proposal that mixes exoticism with its usual elegance. The neutral bases, the pairing of black and white, red and fuchsia gave colour to this festive collection that plays with the classic codes of good dress.

Eiko Ai

Eiko Ai brings a new value in women’s fashion by combining concepts such as sophistication and sensuality in the clothes that she creates in a casual style for everything to wear. Always with that point of magic that invites clients to dream through the designs. On this occasion, the firm led by Glò Lladó has presented in 080, a collection that represents a fantastic trip to the mountains that allows us to discover the nymphs of the forest. These creatures of evocative power, inspiring myth and legend, have been dressed in two-piece combinations with bras – a hallmark of Eiko Ai-, oversized bomber jackets, trench coats with sparkly fabrics and sheer dresses with surprising cuts that insinuate without showing excessively. All this adorned with sequins, velvets, satins, lace and iridescent materials that create sensual transparencies on the models’ bodies. The silhouettes have a minimalist point inspired by the 90s and the lingerie looks blend with the festive in this exciting proposal tinged with deep green, silver and lavender that attracts at first glance.

Moisés Nieto

The designer from Úbeda (Jaén) made his debut on the Catalan catwalk displaying his credentials: contemporary design combined with the passion for craftsmanship and the trade that characterizes his elegant style from restraint. In the new collection for next season, Moisés Nieto takes a trip back in time to reconnect with his childhood in Andalusia. From the summers of the 90s, the designer chooses elements rescued from memory that serve to shape a proposal that speaks of everyday life: the crochet of the doilies, the nets of the curtains, the lace or the plants of the patio are a representation of the memories that take us to the eternal hot summers of the south. The sustainable brand shapes its particular vision in roomy midi dresses and pleated silk skirts. Light garments made with organic cotton or silk fabrics and mixed with artisan techniques such as knitting, crochet and macramé. It is worth noting the textures displayed that play with different weights and structures to create volume in women’s garments that add unexpected details. As in previous collections, the designer approaches craftsmanship and values ​​sustainability, two aspects that have become the most visible hallmarks of the Spanish firm.

Y_Como

Finally, highlight the new work of Cristina and Yolanda Pérez from Yolancris in the new brand, Y_Comowhich once again surprises with a new collection based on research and the creative process. The summer proposal presented at 080 Barcelona Fashion is inspired by the painting ‘The Garden of Delights’ by Bosco. Specifically in the panel that refers to Paradiso with a free interpretation, but full of visual references that refer to the work focused on creation. In the first scene of the fashion film , set in the architectural garden of Xavier Corberó, the models that embody the characters in the painting appear: there is the owl that represents the evil that contemplates falling into temptation, the figures of Adam and Eve , and followed by exotic animals that are represented by models of baroque aesthetics that show spectacular golden robes with floral embroidery. Also featured are other black sexy dresses, garments with lots of floral and patchwork denim, fabric star creative signature ready-to-wear bulky clothes that give a rebellious streak this sensuous YComo proposal.

Jueves 07 octubre 2021

(Español) Los tejidos Gratacós en la pasarela madrileña. Colecciones SS22

Sorry, this entry is only available in European Spanish.

Martes 21 septiembre 2021

Trends in fabrics: Autumn – Winter 2022 / 2023

Little by little, it seems that we return to a certain normality. And an indicator of this is our physical participation in Première Vision Paris. This fair that takes place twice a year is one of the most specialized and influential in the world for manufacturers of fabrics.  Exhibitors present all the new collections coming one year ahead. This year, Gratacós is present again to kick off one of our most special proposals: Autumn- Winter 2022/2023. We say that it is “special” because the pandemic is representing a year of great challenges for the company to maintain creativity, production and sales , without overlooking innovation and sustainability that characterizes our business.

Broadly speaking, the new collection is a solid and choral proposal, which shows our desire to work and continue advancing through the generation of ideas, the creation of creative products and the investigation of new trends. A proposal based on the strength of colour, print and designs with great visual presence. We play with contrasting tones, unique prints and add an extra touch of fantasy because we believe that it is more necessary than ever. To do this, we mix flowers of different shapes and styles with geometric motifs , handicrafts, surprising textures,  simplified neo Pucci motifs and neo William Morris with spacious backgrounds. All this to create a surprising game of harmonies, colour, light and tone that we believe will leave no-one indifferent.

The hug as the backbone

“We feel like going out and showing our joy, energy and positivity,” assures Rosa Pujol, creative director of Gratacós. Under this first premise, the Fall- Winter 22/23 collection has been structured, even more than usual on quality, fantasy and luxury. Show to surprise others and to surprise ourselves, is a maximum requirement now in capital letters.

And in this desire to show the fanciful side of fashion, the mother concept that underpins the entire proposal for next winter intervenes: the hug. The symbol of the union of affection and of brotherhood among people, most evident in unstable times like we are experiencing. To hug is to embrace with arms, reach out, understand, restrain, and even include. The creeper plants also hug the logs and facades of houses. And we liked that concept that unites and creates a feeling of sympathy. Aesthetic and visual. In fact, it is a collection designed to embrace multiple markets and different occasions through versatile and surprising items.

“We feel like going out and showing our joy, energy and positivity”.

Rosa Pujol,Gratacós creative director

Embrace materials

The Autumn- Winter 2022/2023 collection embraces craftsmanship. The thick yarns, the obvious braiding and the hand-made finishes. It is also a season where texture communicates by itself through complex folds, 3D effects, opaque transparencies that hint without showing, and precious embossing that surprise by their lines and shapes.

This season, the creative team also aims to stimulate new sensibilities by bringing together two fabrics that a priori are not compatible with each other to create daring aesthetics in the same outfit. It is about daring through complementary items that together create compatible chromatic harmonies. Another characteristic of the season is the commitment to the brightness that the night jump gives to establish itself during the day through surprising fabrics that seek a subtle and fantasy point of light that is 100% wearable. Simple, but sophisticated.

Embrace colour

Colour, more than matter, is light and is developed conscientiously this season to achieve very attractive results. A luminosity  that makes us look better on the street. The collection works from the primary tones, through graphic prints , to the palette of metallics such as gold (solar energy) and silver (lunar energy) , mixed together.

As usual, in Première Vision Paris, three colour ranges will be presented. The first corresponds to a luminous band governed especially by radiant yellows and warm browns. The second card is the middle card with vibrant tones that go from oranges to blues and greens, to finish with fuchsias. Finally, the last letter corresponds to the neutrals and the duller tones, considered more masculine. A very interesting range that offers a great possibility of combinations as it is versatile and timeless.

Embrace nature

The Autumn- Winter 2022-2023 collection tries to strengthen the ties between man and closest nature through fabrics that refer to the beauty of plants. Garden inspiration returns through fabrics with plant motifs and country landscapes. As the writer and gardener, Jamaica Kincaid would say : “Gardens are spaces to connect us”. From Gratacós , the natural is also revalued with a commitment to the origin of the products and the raw material.

Finally, flowers also take over the collection in a particularly flowery winter. The flower is the protagonist of many of the fabrics with a variety of shapes, colors, sizes and arrangements.

Embrace geometry

Geometric motifs are very present in this coming season with fabrics that give a twist to the classics to attract the attention of the new generation of consumers: checks, polka dots, houndstooth or diamonds that are creatively combined to give new unexpected geometries.

In parallel, surprising combinations also arrive to generate all kinds of fantasies. The most extreme: combining two fabrics with graphic motifs that can be combined in the same outfit. Finally, although it is not an animal print season, in the next winter collection a fanciful item appears timidly such as a giraffe design Jacquard.

Mircoles 08 septiembre 2021

Fashion succumbs to the subtle sheen of satin

It was to be expected! Within its cyclical nature, fashion evokes fantasy after having spent almost two years stuck in comfort and austerity, two values influenced by the global pandemic. Remember that fashion is always a reflection of society. Thus, the reign of tracksuits, sweatshirts, pyjamas and slippers (whether they are at home or not), seems to be coming to an end with new inspirations that are postulated totally antagonistic: More luxury, more ornamentation and of course, more shine in festive garments and collections that cry out to escape from reality.

Of the three maxims, we want to focus on shiny fabrics as one of the trends that is going strong this Fall- Winter 21/22 season that we will premiere in September. Beyond the sequins that have had huge success as from now on and arrive in their most ostentatious version ( sequins on sequins in pants, jackets and voluminous dresses ), we want to talk about satin fabrics, one of the great bets of the new collections that we have seen in garments, shoes and bags and whose subtlety and sumptuousness continues to inspire us when it comes to making our fabrics.

It is curious how satin is one of the few fabrics that knows no limits in the wardrobe: it serves us both for winter and summer, or between seasons. Beyond its timelessness, its versatility also stands out because it admits infinite possibilities, making it an indispensable fabric in anyone’s wardrobe. Satin has a nice drape thanks to its fluidity and soft sheen. It is a silky fabric capable of transforming a style and allowing it to navigate between formal and casual. On the catwalk, we have seen it in a variety of garments and accessories for a long time, especially in slip dresses (inspired by lingerie nightgowns), romantic tops and blouses, light and flowing skirts, and even handbags.

A brief history of satin

Satin originated in China more than 2,000 years ago and come from silk. In fact, its name derives from Zaitun, a Chinese port famous for exporting satin. Although it was popular and highly desired in Greco-Roman culture, the consumption of silk satin spread in Europe in the Middle Ages towards the 12th and 13th centuries. Italy was the main exporting and consumer port. Satin captivated for its richness, fluidity and splendor, it was cheaper than silk, and was one of the fabrics most used in clothing for the privileged classes.  It was also used in textiles to decorate grand castles and palaces. Satin was not popularized en masse, until the 19th century, after the Industrial Revolution and advances in the production and marketing process. This fabric also spread to other areas such as underwear. Then, satin became an affordable and versatile fabric, that could emulate the softness, richness and elegance of silk.

During the 20th century, satin conquered the sexiest and most chic clothing of the old Hollywood  actresses.  It was seen through lingerie dresses that were a scandal in their time for their daring. Some examples: the actress and sex symbol, Mae West wore in 1937 a satin dress adorned with flowers on the shoulder that marked her curves or could not go unnoticed. Also iconic was the tight white dress that sculpted Marilyn Monroe’s silhouette in ‘Gentlemen Prefer Blondes’ (1954) or the strapless outfit with lace motifs worn by Elizabeth Taylor in the movie ‘ Butterfield 8’ .

Decades later, the development of synthetic fabrics made satin even more affordable, bringing it into mainstream fashion. Since then, satin has transcended beyond a seasonal trend and has become a regular and staple fabric in everyday wardrobe.

Satin is not always silk

Although it may seem like it, satin is not always silk. It is actually a type of weft and not a fibre. In satin fabric, at least four weft threads are woven over one warp thread. Traditionally, satin has a shiny side and a duller side and can be made from different fibers, such as nylon, rayon, polyester, and even used silk. So it can be natural or artificial. In any case, it is a fabric that is characterized by its shine and softness. This makes it a star fabric for multiple applications, from fashion outfits to home décor.  

Discover the new silk satins in our Gratacós space or in the online store. Click here  

Martes 06 julio 2021

The legacy of the dressmaker Pedro Rovira uncovered

Who was Pedro RoviraWhy has his work been hidden for decades if it was one of the great Spanish tailors? Coinciding with the centenary of the birth of the dressmaker Pere Rovira i Planas (1921-1978), the Badalona Museum pays tribute to one of their illustrious sons with a wide retrospective that recovers the figure and contemporary spirit of the Badalona born couturier’s legacy .

In an illustrated monograph recently presented in parallel to the exhibition, Lorenzo Caprile assures in his prologue that Pedro Rovira “was in the middle of it all, but he stayed halfway”, referring to his premature death that prevented him from becoming a legend. The designer managed to develop his own identity throughout his career and was able to embrace two opposing currents: he began working with more classic Haute Couture through exclusive collections and later took a turn towards democratic fashion with more versatile and plural series productions that brought design closer to the new generations of consumers, beyond the bourgeois elites. On a historical level, his legacy also coincides in a time of transition: from the end of the dictatorship to the beginning of a new democracy with new customs, needs and ways of conceiving fashion.

From the oven to the needle

Pedro Rovira’s family owned a bakery in Badalona, ​​but since childhood he had a great passion for sewing, making dresses for his friends’ dolls or painting figurines. A hobby his father did not like. He began studying medicine, but quickly abandoned the career for another job related to the needle: Celso Roldós, from Badalona, ​​a tailor officer at the prestigious Santa Eulalia house in Barcelona, ​​taught him the trade. Very soon Rovira would fulfill his wish to travel to Paris in search of new opportunities. He had high ambitions and he wanted to perfect his technique. In the French capital he became friends with Cristóbal Balenciaga, who would influence him greatly in his early days. In Paris he soaked up two years of trends through the fashion shows of the leading dressmakers of the time. When he returned in 1948, he founded his own haute couture workshop in Barcelona, ​​in the Gracia neighborhood, although he continued to live in Badalona. 

Boom and internationalization

Pedro Rovira’s fame spread like wildfire in the 1950s. The designer’s savoir faire, thanks to his Parisian background, together with his personal magnetism, quickly led to the recognition of the Catalan bourgeoisie with the support of several high-ranking ladies society who were assiduous to their refined designs. Later, when the Balenciaga atelier closed in 1968, some of the Basque dressmaker’s clients such as the Marchioness of Torroella de Mongrí, María del Carmen Ferrer-Cajigal and her daughter Carmen de Robert would also knock on Rovira’s door. In fact, Pedro Rovira was adept at dressing several generations of women from the same family with versatile and flexible designs that were adapted to every occasion. For Rovira, fashion was a servitude.

At the end of the 1950s, Pedro Rovira’s fame spread throughout Europe with shows in Frankfurt, Stockholm, Milan and Venice, and in 1964 his designs reached New York, seducing the North American public. On those trips he was accompanied by the most illustrious models of the moment who acted as ambassadors of his style: María del Carmen Aznar, Carmen Paré and Isabel Martín were the most common. Later, with the boom in ready-to-wear collections, he would work with the model and businesswoman Francina Díaz, the actress Teresa Gimpera and some sporadic ones like Nati Abascal, photographed by Antoni Bernad. International success continued in the sixties and seventies with criticism in their pockets and Rovira’s designs appeared on the pages of prestigious magazines such as Vogue, Harper’s Bazaar, Elle, Marie Claire. After being acclaimed internationally and gaining recognition from specialized critics, in 1964, finally Rovira was admitted to the Cooperative of Haute Couture, which brought together the most elite fashion designers of the country as Pedro Rodriguez, Asuncion Bastida, Manuel Pertegaz, Santa Eulalia and the Floating Dam, considered the Big Five of Spanish Fashion. Carmen Mir also joined the cooperative the same year as Rovira.

The year 1968 was historical for Pedro Rovira. In full expansion of the brand, the designer decided to launch the first collection of democratic fashion with different lines for all ages, occasions and moments. That was a remarkable breakthrough in the history of Spanish fashion because despite some attempts by other designers, serialized proposals have never been launched with designer garments at more affordable prices. Pedro Rovira’s ready-to-wear designs were daring but very wearable. They combined fantasy brought to the street through geometric fabrics, graphic prints and vibrant colors for a cosmopolitan and contemporary woman who embraced the society of change in Spain.

An unexpected end

In the early seventies the brand had two boutiques in Madrid and throughout the country. Just when the firm was experiencing its greatest splendor, there was a setback that condemned it to a sudden fall and later oblivion: the designer’s precipitous death from a heart attack in 1978. He was only 57 years old. The firm that bore his name still worked for a time, since it had achieved a lot of diffusion and presence in the market, but without the claim and the great creative power of Rovira, the brand had to close in 1980.

An extensive legacy

After a first tribute at the Madrid Costume Museum by the Fundació Antoni de Montpalau, the Barcelona Museum has displayed all of Pedro Rovira’s work in a large retrospective exhibition dedicated to the couturier to commemorate the centenary of his birth. This exhibition, open from 4th June 4 to 18th October 2021, represents a broad and complete review of the work of the Badalona born couturier: it occupies two floors of the museum and is arranged chronologically following the production of Rovira from the early 1950s to the last collections from 1978. Some eighty dresses and more than one hundred drawings come from the Col·lecció Antonio de Montpalau, collaborator of the initiative, and pieces from the Badalona Museum collection and from the Rovira heirs are also exhibited. The tribute is completed by a documentary that rescues the memory of his legacy and a widely illustrated monograph. An extensive tribute to resuscitate the great figure of Pedro Rovira from oblivion and place it where it deserves in the history of Spanish fashion.

Jueves 13 mayo 2021

The flowers that you wear in Spring

Although in fashion they do not have seasonality, flowers triumph in spring: they sprout in all fabrics and take over the main trend-setting outfits, whether romantic spirit, eighties aesthetics, sports or boho-chic style. In addition, this season the motifs of small and delicate flowers coexist with other tropical-inspired maximalists in bright and radiant colours. In fact, if there is something that unites the spring floral prints, it is the explosion of colour that they use to enliven the looks of the moment.

At Gratacós we propose to organize our seasonal prints according to three inspirations:

  • Country

Poppies, daisies, dandelions, hollyhocks, lavenders… The most common wildflowers found in the field make the leap onto the catwalk and are presented individually or in colourful bouquets that add a youthful touch to the garments in which they star. Wild flowers tend to link with the looks of a folk spirit in flowing dresses, asymmetrical jumpsuits or extra- long tunics.

  • Garden

The flowers that live in the garden are a constant source of inspiration for designers when they create their dress designs for the summer collections. Hydrangeas, carnations, peonies, geraniums are some of the flowers that also appear in celebrity guest looks. For yet another season roses are the queen of flowers and are amongst the most prominent of floral prints because they represent romance, mystique and femininity. At Gratacós this season we are committed to combining roses with other garden flowers, creating patterns with attractive and very colourful visual play.

  • Tropical

Prints inspired by the flora and fauna of tropical paradises are a classic that never fails in Spring-Summer collections, especially in lighter fashion garments with holiday-inspired clothing. Exotic flowers such as hibiscus, abundant vegetation and some animal print motif sneak into these more relaxed and carefree designs with bold colours that help to enhance a suntan.

These are some of our suggestions, but you already know that in our online store or in our shop in Barcelona you can discover all the floral prints of the new collection. What designs can you imagine yourself creating with seasonal floral fabrics?

Jueves 29 abril 2021

Gratacós in the Barcelona and Madrid Fashion shows. April 2021

Gratacós ends the month of April by reviewing the first Spanish catwalks of the year: Mercedes-Benz Fashion Madrid in hybrid format and 080 Barcelona Fashion with collections presented through fashion films. These are the proposals, designs and looks that we have found on the catwalks and that are made with various seasonal fabrics. Thanks to all the designers for trusting in us!

Mercedes-Benz Fashion Week

Brain & Beast souvenirs

Ángel Vilda, the alma mater of Brain&Beast has transmitted the concept of memory and nostalgia to the Madrid catwalk, via family memories with his new creationl ‘Souvenir’. Thus this daring designer, who turns shape, volume and colour upside down in each collection, has reverted to his childhood to reproduce garments that have marked him and that constitute valuable objects in themselves: the patterns of the dress his grandmother wore  at her mother’s wedding, a coat that recalls the dressing-gown she wore on her holidays in Salou, a reconstruction of his grandfather’s dressing gown  … All this personal memory takes shape via his customary design tics: oversize patterns, overlapping layers and textures, geometric motifs and some symbols inspired by contemporary culture that mix irony and humour. This company combines powerful social discourse with a strong visual identity and has managed to establish itself within the scene with its irreverent style. At Brain & Beast nothing is left to chance.

The art of volume by Isabel Sanchís

The Valencian designer once again magnifies the femininity of women via a new Autumn / Winter collection 2021/2022 full of pieces with intense silhouettes and volumes of sculptural inspiration that appeal to the five senses. To recreate these architectural figures, Isabel Sanchís uses elements such as shoulder- pads that provide volume and a certain futuristic air, drapes, embroidery, intertwined motifs, fringes and silicone appliqués. With regard to colour neutral tones, especially in grey,  accompany touches of fuchsia, yellow and orange in strategic looks that reduce volume and enhance the feminine silhouette.

Maison Mesa, life is a party

Juan Carlos Mesa has actively contributed to the visibility and development of Spanish fashion. With his own company, Maison Mesa created in 2017, the designer exhibits his unique vision of fashion in a contemporary key, combining tradition (materials, classic and artisanal sewing techniques) with new technologies (3D printing and experimental materials). Under this concept the latest collection entitled ‘Rave’ was presented, inspired by the history and evolution of those bohemian parties born in London in the 50s that have been transformed over the decades into well-known electronic music events.

To represent this spirit of escape via partying Juan Carlos Mesa goes for clean and simple lines, full of references to urban clothing that stand out for their comfort and freedom of movement: wide pants and overalls, baggy pants and oversize garments. , cargo pockets, hoods and zippers, rubber or automatic, which hark back to sport garments. In terms of fabrics the designer uses a surprising mix of combinations: wool, satin and lurex twill, mixes of crepes with denim or quilted fabrics with a 3D effect together with tulle. All, within a colour range that ranges from the purest and primary colours such as yellow, green or magenta, to burgundy, indigo, grey, white or black along with touches of gold and silver.

The OFF catwalks

Parallel to the official calendar for the Mercedes-Benz Fashion Madrid,  OFF shows were also scheduled, featuring  young  fashion designers.

In these alternative shows we highlight designers who habitually trust our fabrics, like Dominnico. This time Domingo Rodríguez Lázaro is inspired by the social crisis of coronavirus to create an imaginary uncertain future through the eyes of a  generation of young people who want to socialize at a moment of emotional breakdown. To recreate this concern Dominnico goes for an upcycling exercise, recovering part of the brand’s fur leather inventory to create new pieces. In addition the denim fabric that appears with exclusive prints and also a new genderless fashion line is given prominence.

For her part, Pilar Torrecillas from the company Pilar Dalbat has presented a collection dedicated to the figure of Mariano Fortuny Madraza, taking as reference the 150th anniversary of the birth of this famous painter from Granada. We highlight the feminine designs featuring our fabrics with small fringes creating an interesting hair effect.

The Corsicana firm of Paula Currást tends to merge different disciplines and interests for its catwalk shows: fashion, design, cinema or music all appear together. The latest collection focuses on the home as a space for inspiration. ‘La Casa’ represents reflections on an environment of intimacy and introspection via fluid designs of urban inspiration, sartorial garments and pleated fabrics that are combined in a very controlled colour range.

Finally, Montenegro, the debut of Nicolás Montenegro on the Madrid catwalk with a ready-to-wear proposal inspired by southern Morocco. The Sevillian’s  creations abound in shirt dresses inspired by Moroccan djellaba with materials such as silk. The extremely striking cuffs and collars with character are some of the details that the creator applies to his shirts. Exceptional pieces that are dotted with lace, ruffles and delicate finishes, always topped by the company’s hand-made buttons.

080 Barcelona Fashion

The glamour of Avellaneda invades the Catalan catwalk

Juan Avellaneda has opened the 080 Barcelona Fashion calendar with a proposal that invites you to dream via sophisticated looks full of fantasy that connect with beauty, joy, escape and the desire to celebrate life. Thus in the proposal ‘La nuit éclairée’ the celebrity designer opts for the characteristic features that make up his DNA:  tuxedos for men and women together with classic shirt and tailoring patterns, introducing novelties such as porcelain-china inspired prints and a collection of dresses inspired by tailored garments. The chromatic range makes a return to  essentials  via pure and energetic colours such as white, black, red and Klein blue that suggest Mediterranean culture and its celebration of the essential.

The magic of Menchén Tomàs

Menchén Tomás is inspired by the ‘Duende’ for the next Spring-Summer 2021 collection, that is, by the innate and intangible talent that causes almost magical sensations in those who witness it. In a fairy tale atmosphere and with various elements that refer to the tarot, Olga Menchén showed off her usual design skills through a sophisticated and feminine collection, full of volatile volumes, iridescent fabrics, radiant colours, evocative long dresses where  craftsmanship is appreciated:  prints suggesting astral charts, embroidered flowers and a laboriously- created wedding dress with almost a hundred hand-sewn pieces that closed the show. The use of oriental-inspired silk and patterned gauze with colours such as porcelain- blue, apple- green or mandarin- orange give the collection an energetic air.

The experimental craft of Y_Como

Born during lock-down, Y_Como is the new adventure of sisters Cristina and Yolanda Pérez, founders of Yolancris, the Catalan haute couturehouse that has catwalked in Paris. This new brand was born with the desire to explore the creative processes of the pieces, experimenting through innovative techniques, fabrics and silhouettes. The debut collection was actually presented at 080 Barcelona Fashion and  is a declaration of intentions: it reclaims the spirit of freedom  via the humanist poem ‘If’ by Rudyard Kipling in a manifesto that also combines the Arts & Crafts movement of designer William Morris and the  naturalist architecture of Antoni Gaudí. Thus this proposal of great visual richness is in practice a great exhibition of the craftsmanship and experimentation of its designers. Particularly noteworthy is the meticulous way in which they have worked denim through draping, pleating and hand embroidery, together with hand-made prints and embroideries with floral and plant motifs. An exquisite hand-made proposal makes such a difference.

The free love of Paola Molet

Finally we also highlight Paola Molet who has made her debut on the Catalan catwalk with her own company, which was created 6 months ago. Her style is defined as neo-romantic and the collection is genderless, non gender-specific, with pieces that can be interchangeable. The proposed creation for next winter deals with how society understands love and the pursuit of happiness, whether following established canons or not. The young designer transmits this search in design through rigid, dense, hard and straight-shaped looks that are combined with de-constructed silhouettes and contrasting fabrics. The proposal is mostly black and white, with a touch of red.

I hope you enjoyed the collections as much as we did!

Jueves 25 febrero 2021

(Español) Cuatro estampados de temporada SS21

Sorry, this entry is only available in European Spanish.