gratacos

Martes 21 septiembre 2021

Trends in fabrics: Autumn – Winter 2022 / 2023

Little by little, it seems that we return to a certain normality. And an indicator of this is our physical participation in Première Vision Paris. This fair that takes place twice a year is one of the most specialized and influential in the world for manufacturers of fabrics.  Exhibitors present all the new collections coming one year ahead. This year, Gratacós is present again to kick off one of our most special proposals: Autumn- Winter 2022/2023. We say that it is “special” because the pandemic is representing a year of great challenges for the company to maintain creativity, production and sales , without overlooking innovation and sustainability that characterizes our business.

Broadly speaking, the new collection is a solid and choral proposal, which shows our desire to work and continue advancing through the generation of ideas, the creation of creative products and the investigation of new trends. A proposal based on the strength of colour, print and designs with great visual presence. We play with contrasting tones, unique prints and add an extra touch of fantasy because we believe that it is more necessary than ever. To do this, we mix flowers of different shapes and styles with geometric motifs , handicrafts, surprising textures,  simplified neo Pucci motifs and neo William Morris with spacious backgrounds. All this to create a surprising game of harmonies, colour, light and tone that we believe will leave no-one indifferent.

The hug as the backbone

“We feel like going out and showing our joy, energy and positivity,” assures Rosa Pujol, creative director of Gratacós. Under this first premise, the Fall- Winter 22/23 collection has been structured, even more than usual on quality, fantasy and luxury. Show to surprise others and to surprise ourselves, is a maximum requirement now in capital letters.

And in this desire to show the fanciful side of fashion, the mother concept that underpins the entire proposal for next winter intervenes: the hug. The symbol of the union of affection and of brotherhood among people, most evident in unstable times like we are experiencing. To hug is to embrace with arms, reach out, understand, restrain, and even include. The creeper plants also hug the logs and facades of houses. And we liked that concept that unites and creates a feeling of sympathy. Aesthetic and visual. In fact, it is a collection designed to embrace multiple markets and different occasions through versatile and surprising items.

“We feel like going out and showing our joy, energy and positivity”.

Rosa Pujol,Gratacós creative director

Embrace materials

The Autumn- Winter 2022/2023 collection embraces craftsmanship. The thick yarns, the obvious braiding and the hand-made finishes. It is also a season where texture communicates by itself through complex folds, 3D effects, opaque transparencies that hint without showing, and precious embossing that surprise by their lines and shapes.

This season, the creative team also aims to stimulate new sensibilities by bringing together two fabrics that a priori are not compatible with each other to create daring aesthetics in the same outfit. It is about daring through complementary items that together create compatible chromatic harmonies. Another characteristic of the season is the commitment to the brightness that the night jump gives to establish itself during the day through surprising fabrics that seek a subtle and fantasy point of light that is 100% wearable. Simple, but sophisticated.

Embrace colour

Colour, more than matter, is light and is developed conscientiously this season to achieve very attractive results. A luminosity  that makes us look better on the street. The collection works from the primary tones, through graphic prints , to the palette of metallics such as gold (solar energy) and silver (lunar energy) , mixed together.

As usual, in Première Vision Paris, three colour ranges will be presented. The first corresponds to a luminous band governed especially by radiant yellows and warm browns. The second card is the middle card with vibrant tones that go from oranges to blues and greens, to finish with fuchsias. Finally, the last letter corresponds to the neutrals and the duller tones, considered more masculine. A very interesting range that offers a great possibility of combinations as it is versatile and timeless.

Embrace nature

The Autumn- Winter 2022-2023 collection tries to strengthen the ties between man and closest nature through fabrics that refer to the beauty of plants. Garden inspiration returns through fabrics with plant motifs and country landscapes. As the writer and gardener, Jamaica Kincaid would say : “Gardens are spaces to connect us”. From Gratacós , the natural is also revalued with a commitment to the origin of the products and the raw material.

Finally, flowers also take over the collection in a particularly flowery winter. The flower is the protagonist of many of the fabrics with a variety of shapes, colors, sizes and arrangements.

Embrace geometry

Geometric motifs are very present in this coming season with fabrics that give a twist to the classics to attract the attention of the new generation of consumers: checks, polka dots, houndstooth or diamonds that are creatively combined to give new unexpected geometries.

In parallel, surprising combinations also arrive to generate all kinds of fantasies. The most extreme: combining two fabrics with graphic motifs that can be combined in the same outfit. Finally, although it is not an animal print season, in the next winter collection a fanciful item appears timidly such as a giraffe design Jacquard.

Mircoles 08 septiembre 2021

Fashion succumbs to the subtle sheen of satin

It was to be expected! Within its cyclical nature, fashion evokes fantasy after having spent almost two years stuck in comfort and austerity, two values influenced by the global pandemic. Remember that fashion is always a reflection of society. Thus, the reign of tracksuits, sweatshirts, pyjamas and slippers (whether they are at home or not), seems to be coming to an end with new inspirations that are postulated totally antagonistic: More luxury, more ornamentation and of course, more shine in festive garments and collections that cry out to escape from reality.

Of the three maxims, we want to focus on shiny fabrics as one of the trends that is going strong this Fall- Winter 21/22 season that we will premiere in September. Beyond the sequins that have had huge success as from now on and arrive in their most ostentatious version ( sequins on sequins in pants, jackets and voluminous dresses ), we want to talk about satin fabrics, one of the great bets of the new collections that we have seen in garments, shoes and bags and whose subtlety and sumptuousness continues to inspire us when it comes to making our fabrics.

It is curious how satin is one of the few fabrics that knows no limits in the wardrobe: it serves us both for winter and summer, or between seasons. Beyond its timelessness, its versatility also stands out because it admits infinite possibilities, making it an indispensable fabric in anyone’s wardrobe. Satin has a nice drape thanks to its fluidity and soft sheen. It is a silky fabric capable of transforming a style and allowing it to navigate between formal and casual. On the catwalk, we have seen it in a variety of garments and accessories for a long time, especially in slip dresses (inspired by lingerie nightgowns), romantic tops and blouses, light and flowing skirts, and even handbags.

A brief history of satin

Satin originated in China more than 2,000 years ago and come from silk. In fact, its name derives from Zaitun, a Chinese port famous for exporting satin. Although it was popular and highly desired in Greco-Roman culture, the consumption of silk satin spread in Europe in the Middle Ages towards the 12th and 13th centuries. Italy was the main exporting and consumer port. Satin captivated for its richness, fluidity and splendor, it was cheaper than silk, and was one of the fabrics most used in clothing for the privileged classes.  It was also used in textiles to decorate grand castles and palaces. Satin was not popularized en masse, until the 19th century, after the Industrial Revolution and advances in the production and marketing process. This fabric also spread to other areas such as underwear. Then, satin became an affordable and versatile fabric, that could emulate the softness, richness and elegance of silk.

During the 20th century, satin conquered the sexiest and most chic clothing of the old Hollywood  actresses.  It was seen through lingerie dresses that were a scandal in their time for their daring. Some examples: the actress and sex symbol, Mae West wore in 1937 a satin dress adorned with flowers on the shoulder that marked her curves or could not go unnoticed. Also iconic was the tight white dress that sculpted Marilyn Monroe’s silhouette in ‘Gentlemen Prefer Blondes’ (1954) or the strapless outfit with lace motifs worn by Elizabeth Taylor in the movie ‘ Butterfield 8’ .

Decades later, the development of synthetic fabrics made satin even more affordable, bringing it into mainstream fashion. Since then, satin has transcended beyond a seasonal trend and has become a regular and staple fabric in everyday wardrobe.

Satin is not always silk

Although it may seem like it, satin is not always silk. It is actually a type of weft and not a fibre. In satin fabric, at least four weft threads are woven over one warp thread. Traditionally, satin has a shiny side and a duller side and can be made from different fibers, such as nylon, rayon, polyester, and even used silk. So it can be natural or artificial. In any case, it is a fabric that is characterized by its shine and softness. This makes it a star fabric for multiple applications, from fashion outfits to home décor.  

Discover the new silk satins in our Gratacós space or in the online store. Click here  

Martes 06 julio 2021

The legacy of the dressmaker Pedro Rovira uncovered

Who was Pedro RoviraWhy has his work been hidden for decades if it was one of the great Spanish tailors? Coinciding with the centenary of the birth of the dressmaker Pere Rovira i Planas (1921-1978), the Badalona Museum pays tribute to one of their illustrious sons with a wide retrospective that recovers the figure and contemporary spirit of the Badalona born couturier’s legacy .

In an illustrated monograph recently presented in parallel to the exhibition, Lorenzo Caprile assures in his prologue that Pedro Rovira “was in the middle of it all, but he stayed halfway”, referring to his premature death that prevented him from becoming a legend. The designer managed to develop his own identity throughout his career and was able to embrace two opposing currents: he began working with more classic Haute Couture through exclusive collections and later took a turn towards democratic fashion with more versatile and plural series productions that brought design closer to the new generations of consumers, beyond the bourgeois elites. On a historical level, his legacy also coincides in a time of transition: from the end of the dictatorship to the beginning of a new democracy with new customs, needs and ways of conceiving fashion.

From the oven to the needle

Pedro Rovira’s family owned a bakery in Badalona, ​​but since childhood he had a great passion for sewing, making dresses for his friends’ dolls or painting figurines. A hobby his father did not like. He began studying medicine, but quickly abandoned the career for another job related to the needle: Celso Roldós, from Badalona, ​​a tailor officer at the prestigious Santa Eulalia house in Barcelona, ​​taught him the trade. Very soon Rovira would fulfill his wish to travel to Paris in search of new opportunities. He had high ambitions and he wanted to perfect his technique. In the French capital he became friends with Cristóbal Balenciaga, who would influence him greatly in his early days. In Paris he soaked up two years of trends through the fashion shows of the leading dressmakers of the time. When he returned in 1948, he founded his own haute couture workshop in Barcelona, ​​in the Gracia neighborhood, although he continued to live in Badalona. 

Boom and internationalization

Pedro Rovira’s fame spread like wildfire in the 1950s. The designer’s savoir faire, thanks to his Parisian background, together with his personal magnetism, quickly led to the recognition of the Catalan bourgeoisie with the support of several high-ranking ladies society who were assiduous to their refined designs. Later, when the Balenciaga atelier closed in 1968, some of the Basque dressmaker’s clients such as the Marchioness of Torroella de Mongrí, María del Carmen Ferrer-Cajigal and her daughter Carmen de Robert would also knock on Rovira’s door. In fact, Pedro Rovira was adept at dressing several generations of women from the same family with versatile and flexible designs that were adapted to every occasion. For Rovira, fashion was a servitude.

At the end of the 1950s, Pedro Rovira’s fame spread throughout Europe with shows in Frankfurt, Stockholm, Milan and Venice, and in 1964 his designs reached New York, seducing the North American public. On those trips he was accompanied by the most illustrious models of the moment who acted as ambassadors of his style: María del Carmen Aznar, Carmen Paré and Isabel Martín were the most common. Later, with the boom in ready-to-wear collections, he would work with the model and businesswoman Francina Díaz, the actress Teresa Gimpera and some sporadic ones like Nati Abascal, photographed by Antoni Bernad. International success continued in the sixties and seventies with criticism in their pockets and Rovira’s designs appeared on the pages of prestigious magazines such as Vogue, Harper’s Bazaar, Elle, Marie Claire. After being acclaimed internationally and gaining recognition from specialized critics, in 1964, finally Rovira was admitted to the Cooperative of Haute Couture, which brought together the most elite fashion designers of the country as Pedro Rodriguez, Asuncion Bastida, Manuel Pertegaz, Santa Eulalia and the Floating Dam, considered the Big Five of Spanish Fashion. Carmen Mir also joined the cooperative the same year as Rovira.

The year 1968 was historical for Pedro Rovira. In full expansion of the brand, the designer decided to launch the first collection of democratic fashion with different lines for all ages, occasions and moments. That was a remarkable breakthrough in the history of Spanish fashion because despite some attempts by other designers, serialized proposals have never been launched with designer garments at more affordable prices. Pedro Rovira’s ready-to-wear designs were daring but very wearable. They combined fantasy brought to the street through geometric fabrics, graphic prints and vibrant colors for a cosmopolitan and contemporary woman who embraced the society of change in Spain.

An unexpected end

In the early seventies the brand had two boutiques in Madrid and throughout the country. Just when the firm was experiencing its greatest splendor, there was a setback that condemned it to a sudden fall and later oblivion: the designer’s precipitous death from a heart attack in 1978. He was only 57 years old. The firm that bore his name still worked for a time, since it had achieved a lot of diffusion and presence in the market, but without the claim and the great creative power of Rovira, the brand had to close in 1980.

An extensive legacy

After a first tribute at the Madrid Costume Museum by the Fundació Antoni de Montpalau, the Barcelona Museum has displayed all of Pedro Rovira’s work in a large retrospective exhibition dedicated to the couturier to commemorate the centenary of his birth. This exhibition, open from 4th June 4 to 18th October 2021, represents a broad and complete review of the work of the Badalona born couturier: it occupies two floors of the museum and is arranged chronologically following the production of Rovira from the early 1950s to the last collections from 1978. Some eighty dresses and more than one hundred drawings come from the Col·lecció Antonio de Montpalau, collaborator of the initiative, and pieces from the Badalona Museum collection and from the Rovira heirs are also exhibited. The tribute is completed by a documentary that rescues the memory of his legacy and a widely illustrated monograph. An extensive tribute to resuscitate the great figure of Pedro Rovira from oblivion and place it where it deserves in the history of Spanish fashion.

Jueves 13 mayo 2021

The flowers that you wear in Spring

Although in fashion they do not have seasonality, flowers triumph in spring: they sprout in all fabrics and take over the main trend-setting outfits, whether romantic spirit, eighties aesthetics, sports or boho-chic style. In addition, this season the motifs of small and delicate flowers coexist with other tropical-inspired maximalists in bright and radiant colours. In fact, if there is something that unites the spring floral prints, it is the explosion of colour that they use to enliven the looks of the moment.

At Gratacós we propose to organize our seasonal prints according to three inspirations:

  • Country

Poppies, daisies, dandelions, hollyhocks, lavenders… The most common wildflowers found in the field make the leap onto the catwalk and are presented individually or in colourful bouquets that add a youthful touch to the garments in which they star. Wild flowers tend to link with the looks of a folk spirit in flowing dresses, asymmetrical jumpsuits or extra- long tunics.

  • Garden

The flowers that live in the garden are a constant source of inspiration for designers when they create their dress designs for the summer collections. Hydrangeas, carnations, peonies, geraniums are some of the flowers that also appear in celebrity guest looks. For yet another season roses are the queen of flowers and are amongst the most prominent of floral prints because they represent romance, mystique and femininity. At Gratacós this season we are committed to combining roses with other garden flowers, creating patterns with attractive and very colourful visual play.

  • Tropical

Prints inspired by the flora and fauna of tropical paradises are a classic that never fails in Spring-Summer collections, especially in lighter fashion garments with holiday-inspired clothing. Exotic flowers such as hibiscus, abundant vegetation and some animal print motif sneak into these more relaxed and carefree designs with bold colours that help to enhance a suntan.

These are some of our suggestions, but you already know that in our online store or in our shop in Barcelona you can discover all the floral prints of the new collection. What designs can you imagine yourself creating with seasonal floral fabrics?

Jueves 29 abril 2021

Gratacós in the Barcelona and Madrid Fashion shows. April 2021

Gratacós ends the month of April by reviewing the first Spanish catwalks of the year: Mercedes-Benz Fashion Madrid in hybrid format and 080 Barcelona Fashion with collections presented through fashion films. These are the proposals, designs and looks that we have found on the catwalks and that are made with various seasonal fabrics. Thanks to all the designers for trusting in us!

Mercedes-Benz Fashion Week

Brain & Beast souvenirs

Ángel Vilda, the alma mater of Brain&Beast has transmitted the concept of memory and nostalgia to the Madrid catwalk, via family memories with his new creationl ‘Souvenir’. Thus this daring designer, who turns shape, volume and colour upside down in each collection, has reverted to his childhood to reproduce garments that have marked him and that constitute valuable objects in themselves: the patterns of the dress his grandmother wore  at her mother’s wedding, a coat that recalls the dressing-gown she wore on her holidays in Salou, a reconstruction of his grandfather’s dressing gown  … All this personal memory takes shape via his customary design tics: oversize patterns, overlapping layers and textures, geometric motifs and some symbols inspired by contemporary culture that mix irony and humour. This company combines powerful social discourse with a strong visual identity and has managed to establish itself within the scene with its irreverent style. At Brain & Beast nothing is left to chance.

The art of volume by Isabel Sanchís

The Valencian designer once again magnifies the femininity of women via a new Autumn / Winter collection 2021/2022 full of pieces with intense silhouettes and volumes of sculptural inspiration that appeal to the five senses. To recreate these architectural figures, Isabel Sanchís uses elements such as shoulder- pads that provide volume and a certain futuristic air, drapes, embroidery, intertwined motifs, fringes and silicone appliqués. With regard to colour neutral tones, especially in grey,  accompany touches of fuchsia, yellow and orange in strategic looks that reduce volume and enhance the feminine silhouette.

Maison Mesa, life is a party

Juan Carlos Mesa has actively contributed to the visibility and development of Spanish fashion. With his own company, Maison Mesa created in 2017, the designer exhibits his unique vision of fashion in a contemporary key, combining tradition (materials, classic and artisanal sewing techniques) with new technologies (3D printing and experimental materials). Under this concept the latest collection entitled ‘Rave’ was presented, inspired by the history and evolution of those bohemian parties born in London in the 50s that have been transformed over the decades into well-known electronic music events.

To represent this spirit of escape via partying Juan Carlos Mesa goes for clean and simple lines, full of references to urban clothing that stand out for their comfort and freedom of movement: wide pants and overalls, baggy pants and oversize garments. , cargo pockets, hoods and zippers, rubber or automatic, which hark back to sport garments. In terms of fabrics the designer uses a surprising mix of combinations: wool, satin and lurex twill, mixes of crepes with denim or quilted fabrics with a 3D effect together with tulle. All, within a colour range that ranges from the purest and primary colours such as yellow, green or magenta, to burgundy, indigo, grey, white or black along with touches of gold and silver.

The OFF catwalks

Parallel to the official calendar for the Mercedes-Benz Fashion Madrid,  OFF shows were also scheduled, featuring  young  fashion designers.

In these alternative shows we highlight designers who habitually trust our fabrics, like Dominnico. This time Domingo Rodríguez Lázaro is inspired by the social crisis of coronavirus to create an imaginary uncertain future through the eyes of a  generation of young people who want to socialize at a moment of emotional breakdown. To recreate this concern Dominnico goes for an upcycling exercise, recovering part of the brand’s fur leather inventory to create new pieces. In addition the denim fabric that appears with exclusive prints and also a new genderless fashion line is given prominence.

For her part, Pilar Torrecillas from the company Pilar Dalbat has presented a collection dedicated to the figure of Mariano Fortuny Madraza, taking as reference the 150th anniversary of the birth of this famous painter from Granada. We highlight the feminine designs featuring our fabrics with small fringes creating an interesting hair effect.

The Corsicana firm of Paula Currást tends to merge different disciplines and interests for its catwalk shows: fashion, design, cinema or music all appear together. The latest collection focuses on the home as a space for inspiration. ‘La Casa’ represents reflections on an environment of intimacy and introspection via fluid designs of urban inspiration, sartorial garments and pleated fabrics that are combined in a very controlled colour range.

Finally, Montenegro, the debut of Nicolás Montenegro on the Madrid catwalk with a ready-to-wear proposal inspired by southern Morocco. The Sevillian’s  creations abound in shirt dresses inspired by Moroccan djellaba with materials such as silk. The extremely striking cuffs and collars with character are some of the details that the creator applies to his shirts. Exceptional pieces that are dotted with lace, ruffles and delicate finishes, always topped by the company’s hand-made buttons.

080 Barcelona Fashion

The glamour of Avellaneda invades the Catalan catwalk

Juan Avellaneda has opened the 080 Barcelona Fashion calendar with a proposal that invites you to dream via sophisticated looks full of fantasy that connect with beauty, joy, escape and the desire to celebrate life. Thus in the proposal ‘La nuit éclairée’ the celebrity designer opts for the characteristic features that make up his DNA:  tuxedos for men and women together with classic shirt and tailoring patterns, introducing novelties such as porcelain-china inspired prints and a collection of dresses inspired by tailored garments. The chromatic range makes a return to  essentials  via pure and energetic colours such as white, black, red and Klein blue that suggest Mediterranean culture and its celebration of the essential.

The magic of Menchén Tomàs

Menchén Tomás is inspired by the ‘Duende’ for the next Spring-Summer 2021 collection, that is, by the innate and intangible talent that causes almost magical sensations in those who witness it. In a fairy tale atmosphere and with various elements that refer to the tarot, Olga Menchén showed off her usual design skills through a sophisticated and feminine collection, full of volatile volumes, iridescent fabrics, radiant colours, evocative long dresses where  craftsmanship is appreciated:  prints suggesting astral charts, embroidered flowers and a laboriously- created wedding dress with almost a hundred hand-sewn pieces that closed the show. The use of oriental-inspired silk and patterned gauze with colours such as porcelain- blue, apple- green or mandarin- orange give the collection an energetic air.

The experimental craft of Y_Como

Born during lock-down, Y_Como is the new adventure of sisters Cristina and Yolanda Pérez, founders of Yolancris, the Catalan haute couturehouse that has catwalked in Paris. This new brand was born with the desire to explore the creative processes of the pieces, experimenting through innovative techniques, fabrics and silhouettes. The debut collection was actually presented at 080 Barcelona Fashion and  is a declaration of intentions: it reclaims the spirit of freedom  via the humanist poem ‘If’ by Rudyard Kipling in a manifesto that also combines the Arts & Crafts movement of designer William Morris and the  naturalist architecture of Antoni Gaudí. Thus this proposal of great visual richness is in practice a great exhibition of the craftsmanship and experimentation of its designers. Particularly noteworthy is the meticulous way in which they have worked denim through draping, pleating and hand embroidery, together with hand-made prints and embroideries with floral and plant motifs. An exquisite hand-made proposal makes such a difference.

The free love of Paola Molet

Finally we also highlight Paola Molet who has made her debut on the Catalan catwalk with her own company, which was created 6 months ago. Her style is defined as neo-romantic and the collection is genderless, non gender-specific, with pieces that can be interchangeable. The proposed creation for next winter deals with how society understands love and the pursuit of happiness, whether following established canons or not. The young designer transmits this search in design through rigid, dense, hard and straight-shaped looks that are combined with de-constructed silhouettes and contrasting fabrics. The proposal is mostly black and white, with a touch of red.

I hope you enjoyed the collections as much as we did!

Jueves 25 febrero 2021

(Español) Cuatro estampados de temporada SS21

Sorry, this entry is only available in European Spanish.

Mircoles 16 diciembre 2020

Color Community: Wait…

This anomalous 2020 has also upset the calendar of the interesting informative talks by the Color Community. association. A private initiative, which we have followed closely since its creation, led by a group of three professionals who love colour: the architect Pere Ortega; the designer specialized in Colour & Trim, Eva Muñoz; and Rosa Pujol, Textile & Colour Stylist and creative director of Gratacós.

This year, the biannual and face-to-face meetings at the Old Damm Factory in Barcelona have been converted into digital format, thus via screen respecting the security measures imposed by the current health situation. Despite the difficulties, Colour Community was able to present the new colour chart that will serve as a guide for the Spring-Summer season 2022 in an orientation report that serves as a source of inspiration for creative professionals who are dedicated to fashion, design, advertising or architecture, among other areas. 

Within a current social and economic context marked by instability and uncertainty, the new broad and global creative proposal Wait… SS22. A concept that articulates the entire chromatic range and which symbolizes the preamble to an infinity of optimistic possibilities, guided by the real need to make better decisions as a society and also in relation to the environment. This “waiting” is essential, according to the association, “to appreciate and value life with humility and simplicity, and its functional daily life to structure the whole future.” For this reason, it will be necessary to design from practicality, but without forgetting beauty or creativity.

“The new creation symbolizes the preamble to celebration,

play and optimism”

“Wait…” also symbolizes the beginning of celebration, play and optimism, opening seamlessly to coexistence with digital reality. As for colour, it materializes like never before, conveying human emotions and being the conductive support of these senses.

In turn, the ‘Wait…’ colour scheme is structured through four ranges of colours, textures and materials named Wait… & Listen, Wait… & Wish, Wait… & Enjoy and Wait… & Grow Up. Colour Community sums it up with a claim to a final message of hope: “Wait… & tomorrow”. Wait and there will be a tomorrow.

Below, we summarize each creative proposal:

Wait… &Listen

This first range is inspired by attentive waiting: ” one that is willing to receive information and learn from it “. A proposal that is based on learning from the proximity of natural society and human knowledge. Wait… &Listen is built from neutrality and naturalness, presenting colour with renewed subtlety. That means that we speak of natural realism, of materials and finishes that connect with a well-manipulated origin, worked from harmony and sustainability. As for the colour palette, relaxing neutral tones abound, such as natural white, basic ecru and calcareous grey, among other soft colours that structure and soothe. The designs mark a return to the simplicity with linear shapes and geometric  basics such as the circle. Rough textures, natural and imperfect finishes, wrinkles and rustic aesthetics return. This trend is also seen in fabrics that are expressed without decorative excesses. Clean-looking matt cotton, linen, hemp, poplin and satin threads abound. Finally, natural fibres coexist with recycled and regenerated synthetics.

Wait… &Wish

The second range appeals to desire, this concept that cannot be materialized and that activates the most creative part of the human being. According to Colour Community: “desire is not satisfied with the tangible and looks for something else as far as possible”. Under this premise, Wait… & Wish seeks to rediscover the secrets of craftsmanship, revaluing all its specific features. In turn this range also focuses on the plant world, but this time it focuses its attention on that nature that we know, but that we rarely touch or experience consciously. The colour is inspired by the apparent chaos of natural beauty, its uniqueness and exuberance with rich, bright and contrasting chromaticism: vegetal green, bright blues, gold foils or crimson brushstrokes. The designs seek to seduce by their elemental, organic and abstract geometries, hand-drawn striped prints, paintings in their freest version and colour combinations that reflect the chromatic chaos of nature. As regards materials there are many works with artisan natural dyes, semi-gloss yarns, die-cuts and laser cuts, utilitarian clothing and satin looks. Finally, in fabrics we are committed to sustainability and comfortable and practical fabrics that do not abandon design. In the fantasy section, Jacquards abound with geometric structures, mesh fabrics, nets and refined weavings such as reliefs and embossing.

Wait… &Enjoy

The third inspiration is the opposite on a conceptual level to the first two: it wants to project the future in an optimistic and creative way, exploring concepts such as freedom, evasion and extroversion. A creative enjoyment that will become limitless, but consistent and thoughtful with the common good. In this range, Colour Community features a creation enriched and loaded with subjective personality, but always coherent and respectful with the environment. The colour palette is based on fresh, cheerful, playful and sensual tones full of positivity and ready to be combined with neutrals. Vital tones such as geranium,  fresh mint, chlorophyll, pink and vitaminised lime which combine with neutrals like white and sand-coloured. The designs are seduced by the power of the flowers and the magnetism of the most exuberant vegetation. Leaves, petals, gardens, green spaces … plant nature also takes centre-stage in summer fabrics. In addition to the flower motifs there are beautiful yarns for new colour sensations, shiny fibres, fluid fabrics that create transparency, textured organza with iridescent yarns, Jacquards with reliefs and piqué. In general, the fabrics express that intention to celebrate and dance again through movement.

Wait… &Grow Up

Finally, Wait… & Grow Up represents an evolution of the previous range. It is based on the imperfection of growth, the acceptance of the passage of time and integration of the past in order to understand the future. This range is “a reunion with the most chromatic geometry with a high expressionist content”. Products designed from a future perspective, with this range of colours, will be approached with a stimulating and light-filled mentality in which multicoloured harmonies generating multitone patterns will play a prominent role. The colour palette is thus multifaceted, symbolic, versatile and adaptable to all sectors: mauve, yellow, intoxicating pink, coral, orange, green, grey, blue and sophisticated brown. In designs a mixture of antagonistic, strange motifs and visual surprises is prioritized. With regard to fabrics this last range follows the line of the previous three and has a clear intention: to better production via recovered or recycled yarns, reducing the chemical impact and water consumption, in order to face a future with hope. Finally, the proposal is based on tactile fabrics that provide an extroverted, colourful and highly visible look.

Jueves 30 julio 2020

(Español) La moda se vuelve digital

Sorry, this entry is only available in European Spanish.

Mircoles 01 abril 2020

The textile industry united against coronavirus

Together we are stronger – and this is more necessary than ever in unstable times that shake the foundations of the current economy. The textile industry (national and international) could not be left out of the emergency caused by the coronavirus, and it is admirable how in recent weeks it has joined efforts to manufacture on a large scale basic medical supplies to help cut the chain of contagion of the disease, and thus slow down the pandemic.

In extraordinary situations shock measures are needed. In our country, Spanish textile companies, as well as cosmetics, automotive and beverage sectors, have heard the government’s call to convert production to make masks, gloves, assisted breathing equipment or disinfectant gels to the maximum speed. This reconversion serves to supply hospitals, residences and essential service workers who urgently need this material to face the battle against the epidemic. Until now lack of resources was one of the black holes that gave wings to the coronavirus.

In the case of the textile industry, the companies that are joining the initiative have gone from sewing pants or dresses to making surgical masks and “use and throw” gowns that are used by thousands in hospitals. To date the sector has the necessary machinery, patterns and fabrics ready and once they comply with all the requirements and approvals approved by the Textile Technological Institute (AITEX), mass production will begin. Estimates are indeed encouraging: they calculate that up to 160,000 masks a day and about 50,000 disposable gowns can be manufactured.

The big international fashion brands have also gone to work with special productions accompanied by financial donations dedicated to providing current resources in hospital centres and promoting scientific research to accelerate the race to find the vaccine that eradicates the coronavirus. For their part, the Spanish fashion giants (Inditex, Mango, Tendam and Desigual) also have an army of suppliers around the globe to obtain more medical supplies. Things are already moving in this regard.

An army of volunteers fights for the cause

Beyond unity, if there is something that is happening in a positive key in almost every corner of the planet and that is teaching us a valuable lesson in humanity these days, it is solidarity. Everyone wants to join in and help as much as possible to slow down the pandemic. Apart from private initiatives, which are many and diverse, one of the projects related to fashion that has contributed its grain of sand has been Modistas Solidarias, an initiative promoted by the designer María Cordero, alter ego of the Spanish firm Wolflamb. Its goal has been to convert all the cotton fabrics into masks to supply the hospitals near its workshop in Valencia, and for this reason all seamstresses on the team are involved. This small project has gained in strength by the addition of small workshops and individuals spread throughout Spain. Along with anonymous volunteers, well-known names such as Ariadne Artiles, Eugenia Silva, Blanca Padilla, Paz Vega and designers Vicky Martín Berrocal and Juan Avellaneda have also joined the initiative.

Gratacós is also committed

At Gratacós we have not stood idly by and we are aware of our social responsibility as a fabric company. We too wanted to join forces in the fight against the coronavirus. So far we have supplied and shipped dozens of cotton fabrics to local workshops and neighbourhood companies for mask manufacturing. We are aware of the state of emergency and in the coming days we shall be studying how to encourage more actions to alleviate this social, economic and health crisis. We will inform you through social networks. Look after yourselves at home!

Mircoles 18 marzo 2020

Art and culture in sneakers

No one denies the obvious. Culture and leisure in its most traditional exhibition formats have been one of the biggest victims of the coronavirus. The closing of movie and concert halls, museums, exhibitions, theatres and libraries, among others, and the subsequent confinement in the home have hampered consumption habits via physical methods. Even so, culture is subversive and in difficult times it has always found alternative ways to spread knowledge through other media. And, in this case, despite the confinement, cultural life continues behind the screen in fully digital terrain.

The virus has not stopped the immense power of culture with its multiple channels of expression that allow it to keep its objectives intact: to spread knowledge, contemplate beauty, stimulate the imagination and create critical opinion. In fact, in the last week confinement has put to the test the ingenuity and creativity of many artists who have devised new proposals to experience culture from the sofa at home. From sporadic festivals to virtual visits, streaming talks or improvised courses. Every day new and original small-format initiatives emerge, in addition to those promoted by the world’s main art centres, to expand the list of cultural activities offered as an alternative to entertain and animate the days when people are shut-in at home.

Here we suggest some ideas for continuing to feed the intellect from home.

Virtual art

Museums and cultural centres around the world are still open virtually. This is the example of the Thyssen, the Prado, the Reina Sofía or the Museu Nacional d’Art de Catalunya, which offer virtual tours, videos, audios, conferences and even online courses to enjoy the cultural activities of these Spanish cultural venues. Internationally the Uffizi in Florence, the Vatican Muses, the Louvre, the Metropolitan in New York and the National Gallery in Washington stand out, for example, which also show visitors their online collection. For its part, Google,via its app, Arts and Culture, offers virtual reality guided tours of museums, masterpieces and even the construction of the statue of Liberty in New York. In fact, the almighty Google collects more than 7,000 virtual exhibitions from all over the planet. The difficult thing in this case, is to choose the sample to look at. For its part the benchmark for contemporary art, the MOMA, is also offering 6 interesting courses related to fashion, art, photography and design, all for free and without leaving home.

Theatre and performing arts

The performing arts also offer facilities to digital users. The Teatroteca of the Ministry of Culture is available with more than 1,500 plays, circuses and dance with works available to users such as ‘The house of Benarda Alba’, ‘Life is a dream’ or ‘Blood weddings’. Anyone can access them through a free online registration through Bibliotecacdt.mcu.es. For its part the New York Metropolitan Opera is offering great classics of the genre in streaming such as ‘Carmen’, ‘La Boheme’, ‘La Traviata or‘ Il Trovatore ’.

Series and films

Digital payment platforms for viewing audiovisual content have experienced a new boom in subscriptions that show the increasing consumption of series, documentaries and films among confined users. Apart from the kings of streaming, there are also other public websites such as RTVE or Televisió de Catalunya that offer series and movies for free and legally. Other pages such as Efilm.online and Ebiblio.es have a catalogue of free movies, books and magazines for those who have a library card. Libraries, such as Nacional or Catalunya, and websites such as Google Books also offer free reading.

Live music

Music knows no borders. And less in difficult times, where it shows the great ability to break barriers and reach all corners and audiences. Initiatives of all kinds have emerged from social isolation: from sporadic concerts through Instagram grouped in hashtags that are running like wildfire on the Internet such as #YoMeQuedoenCasa to alternative music festivals such as the Quarantine Fest to make the state of confinement more bearable. This latest initiative brings together 50 bands that offer private concerts from their homes through YouTube. Some anonymous artists have even come out onto their balconies to perform songs a cappella, or with their musical instruments, to offer impromptu live concerts to their neighbours.

In the coming days, the cultural offer will increase to maintain a certain normality from home. Evidently the consumption format changes because coronavirus has reduced the aesthetic experience to the window of a screen. Also missed is that essential social component that sustains culture: to climb on a stage, to comment on some works that excite,to walk through an exhibition… but we are sure that when this situation is over we will perceive (and appreciate) beauty in another way and from all possible areas. One last tip: keep your wifi well-connected!