2018 is the year of the new MODA-FAD . Located in the Disseny Hub de Barcelona, the fashion association integrated in the FAD (Promotion of Arts and Design) gives voice and visibility to local designers. It is an entity formed by fashion professionals from different areas, from clothing to footwear, which presents initiatives that help to give continuity to designers with a commercial vocation, a titanic task in these times.

In April MODA-FAD emerged with a new board of directors and with commitments, challenges and projects that value the professionals of fashion, design and craftsmanship that we hope will set a new clarion cry. In this first stage of the association the designer Edgar Carrascal assumed the presidency accompanied by his right hand, Mireia Playà, who specialises in vegan footwear. Also participating in the initiative are Elisenda Oms and Elisabet Carlota of Carlota Oms, Antonio Calderón and Pau Esteve.

The spirit of the new Association for the Promotion of Fashion makes clear its intentions to defend the Barcelona brand and to seek internationalization, to contribute to the business development and the industrial fabric of the country and the “dignification” of trades related to fashion. It also has the didactic aim of sharing knowledge and assuming a teaching role in the consumption of fashion, aiming to provide the necessary tools for conscious and sustainable consumption.

The MODA-FAD Awards

Within the framework of Barcelona Design Week, the new MODA-FAD Awards are to be promoted in a ceremony and afterwards a party that will take place next Wednesday June 6 in the Disseny Hub Barcelona. Awards are aimed at recognizing the work of professionals and companies in the world of fashion and who have made contributions to the sector during the last year. In total prizes will be awarded in three different categories: Merit in Fashion Design, Merit in Fashion Innovation and Talent of the Year Award. Special recognition will also be granted to a designer or brand that is not active, but whose contribution in the fashion sector is valued.

The winners

In this first edition the designer Víctor von Schwarz with his Double Life collection, 2018 is the winner of the Merit Award in Fashion Design . His tendentious presentation highlights the precariousness of the sector and the difficulties faced by emerging designers, “the new generation” whose double life between creativity and reality usually lasts no more than 10 years. As a representation of this ‘Double Life’ the collection is divided into two parts: one purely in black and white with shapes that are inspired by office attire, the other more imaginative with glitter, voluminous shapes and pastel shades.

The Merit Award for Innovation in Fashion goes to Piñatex ® by Ananas Anam, a company that is developing a product in which commercial success is integrated and social, ecological and cultural development is promoted in parallel. Working from this perspective, Piñatex ® opts for a non-woven natural base material that consumers can use as a sustainable alternative. The material is made from pine leaf fibres, a product from the agricultural industry that does not require large amounts of land, water or pesticides to produce the raw material.

The Talent of the Year Award goes to Pepa Salazar, one of the most promising talents in Spanish fashion. Established in Madrid, this Valencian designer presented her first collection in 2013 for which she won the Mercedes-Benz Fashion Award Talent in the next edition. In the Autumn-Winter 18/19 collection, the designer presents a universe marked by the images of the absurd, fictitious and utopian, belonging to the mythology and paganism of primitive cultures. The jury considered that her latest creation is rich in colours and textures, has character and strength and an identity of its own recognisable in all of Pepa Salazar’s collections.

Finally Gori de Palma receives the Special Award from the Board of the New MODA-FAD. The essence of the designer is condensed into the industrial and the dense, all within a post-punk filter. Her signature is that of a refined and obscure author, with a perverse touch based on sub-cultural movements.

In the first edition of the awards tribute will also be paid to the figure of the Catalan dressmaker and businesswoman Carme Martí Riera (1872-1949), a professional with strong ideals who fought to dignify the profession of dressmaker, besides being the creator of the Martí System , the first technique of pattern making with a technical rigour that was celebrated world-wide.

Attendees of this annual celebration of Barcelona’s fashion talent will also be able to see the exhibition “The best design of the year”, where pieces by the winners of these awards will be on display. This sample in addition brings together 500 finalist works and winners of the different prizes awarded by the associations of the FAD in the various design disciplines.

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Colour communicates and expresses moods. It is a key variable that designers take into account when presenting their collections.  There is nothing fortuitous. The more radiant the colour, the more expressive capacity it transmits.  And it is already known that in spring there is a desire to express oneself with colour, after a season of neutral, dark and muted tones, traditionally linked with winter.

Living with sorbet colors, another range of tonalities emerges that are positioned right at the other extreme.  They are bright colours, which radiate energy, optimism and confidence driving a new vitality towards fashion trends. In this more daring chromatic range you can find a colour inspired by the most fantastic natural landscapes:  Arcadia .

Make no mistake, green has never been an easy colour to wear.  On the catwalk it dazzles for its freshness and spontaneity, however it is not one of the habitual preferences in consumption.  There is a certain “curse” around this colour that only yellow equals.  Something different happens in decoration, where it is a habitual tone because it revitalizes the neutral spaces and enhances the natural textures and the rustic finishes.  It is a tone that is used in textiles, upholstery, auxiliary furniture and sometimes on a wall.

 Arcadia is a different green, highly recognizable visually and with a complex spirit. According to Pantone this tonality “implies the retro and at the same time the modern”. The international authority of colour assures us that “ it is a fresher and cleaner version of the green that, with its blue background nuance, takes us to a new direction for this season”.

This striking variation of turquoise is inspired by the crystalline waters of the tropical oceans and reminds us of purity, nature and fun. The colour Arcadia is above all casual, halfway between the evocative and the transgressive.  Obviously, there is no luxury company that has made an integral commitment to this shade, but it has appeared in fair measure in the collections of Tibi , Sportmax or Ulla Johnson in its most sporty version, in unstructured silhouettes and loose garments of synthetic fabrics . Or showing off its more sophisticated side through steamy, navy- inspired dresses like Elie Saab or through capes and accessories in leather seen in Valentino.

 It is usual to see this colour in Gucci , “the green dog” of fashion. In the next autumn-winter season 2018 there are Arcadia brushstrokes in eighties aesthetic dresses with volumes on the shoulders and a blazer with bright fabrics. What is more interesting is that Alessandro Michele  used it to contextualize his latest parade, which was more eccentric than usual, a symbol that in this case the creative director of the popular Italian company  wanted to use to highlight the youthful and imaginative side of his next collection.

Also discover in Gratacós the fabrics that are dyed in Arcadia or in most similar tones. You will surely give green a new opportunity.  It is well worthwhile….

Spring brings a new awakening of botanical motifs with original floral prints that pay homage to nature and its plants. Vivid tones, in various sizes, in surprising combinations … We review the prints that most inspire us in a season rich in colour and textures, with flowers as a common denomination.

French Countryside

We move to the interior of the French Provence in the middle of the rough fields of wild flowers: poppies, lavenders, sunflowers … that fill this country environment with colour. On the catwalk, flowers also sprout in their most mini version – the Liberty pattern is imposed – on all types of fabrics and in soft tones, providing delicacy and a certain nostalgia.  Long romantic- inspired dresses, asymmetric tops with Brigitte Bardot style ruffles and flowing skirts abound in the Chloé , Paul & Joe , Loewe and Marni spring-summer 2018 collections . A pattern that reflects the most bucolic beauty of nature.

Exotic Polynesia

At the other end of the first trend in floral prints, is the exoticism of Polynesia. Thus, the flora and fauna of these Pacific islands inspire the most daring summer prints with large format flowers that invade all types of garments, bringing colour, joy and vitality. A tropical spirit inspired by Hawaii or Taití with two main flowers: the hibiscus and the gardenia, wrapped in abundant vegetation. The chromatic palette focuses on warm and vibrant tones such as yellow, orange, fuchsia or vermilion.

Wild jungle

The flowers are still present, giving prominence to the fruits, the leaves of the palm trees, and the most diverse wild fauna in this type of very vivid print full of natural references to these exotic paradises full of foliage. The fabrics emulate a floral motif that intermingle with vegetation and animal prints. A tropical print that renews itself season after season and is present in the collections of Kenzo o Escada, for instance.

In Gratacós you will find several floral fabrics that follow these three seasonal trends amongst other inspirations. You will find them in our online store or in the physical space of Barcelona.

Each season the fashion industry is determined to find the ideal substitute for black, the eternal classic. And it seems that this year a firm candidate has been found that convinces both critics and consumers alike: navy blue. As Christian Dior said back in the day: “Of all the colours, navy blue is the only one that can compete with black presenting the same virtues”. Not surprisingly, the second prêt-à-porter proposal by Maria Grazia Chiuri, current creative director recovered the colour of the French dressmaker in a transgressive way and in feminist key in a collection where jeans shared the centre stage with romantic tulle dresses creating uniform which reflect this attitude.

Beyond Dior, this wildcard tonality reigns in the majority of looks to be seen on autumn catwalks, in sober proposals that are at the same time, sophisticated and very appropriate for men and women. In fact, this color unifies and dilutes gender. Carolina Herrera, Hermes, DelPozo, Balenciaga … are some of the big names who have surrendered to the charm of tonality of the sea.

How to wear navy blue?

This autumn the monobloc combinations are in, where the blue is diversified: from the deep and evocative ultramarine to brighter tones like blue Klein. Textures take over from the prints and play a key role in the combinations, always accompanied by precious details such as metallic threads, sequins or inlaid rhinestones. Also to be seen will be floral Jacquards, polka dot prints and embossed graphic motifs that create fun optical games.

To be highlighted. velvet finds in blue a powerful ally for sensuality. Thus, the most glamorous garments succumb to the soft and sumptuous feel of this fabric that is linked to the night and mystery. Finally, navy does not completely untie from its main competitor: black colour. So it is no wonder that this season there are plenty of combinations of these two dark shades, showing that, despite what has always been said, blue and black match together.

Find the navy fabrics of the new season on our website or in the Gratacós shop

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Gratacós “begins the school year” hosting in our shop in Barcelona the second edition of the conference Designers Fashion Experiences, some lectures given by designers who succeed in the fashion industry with their respective businesses. The goal is to share experiences, reflect situations, explain anecdotes to young fashion and design students to create synergies together. Some collect the testimony and others expose new ideas or situations in a kind of “face to face” where the barriers between experts and beginners are broken.

According to David Boix, organizer of the initiative, the second edition is optimistic: “We are very happy to be able to celebrate a new edition after the success of the first edition and we look forward to it with great joy and positivism.” Boix promises some changes in regards to the first edition. “We will delve into some issues such as brand identity, the fashion business or the threats and real fears that affect the sector,” he said. A consistent strategy to share more practical and real issues with the current situation, encouraging feedback from the students and increase participation in social networks.

The conference Designers Fashion Experiences will be supported by four designers spread over the four months of the last quarter of 2017. In this edition, Alejandro Resta, Núria Sarda, Francis Montesinos and Celia Vela will participate.

An ideal scenario

Gratacós is one of the sponsors of the presentations, but this year they have also divested part of their store to the development of the conference becoming an informative space where networking is promoted. “We are happy to hold the event in this space of great identity and passion for textiles,” says David Boix. And he adds: “It is a good reference for the fashion of Barcelona”. The conference will be held on the top floor of the store that will be equipped for the occasion, and facilitating also the lecturers and students with the possibility to show the fabrics of the season for the development of each talk.

David Boix: “We are happy to hold the event in this space of great identity and passion for textiles”.

The first meeting will be next Wednesday, September 13 with the Valencian designer Alejandro Resta. The get together is at 18:30. Get your invitation here. We hope to see you there!

Hazelnut, beige, tan, brown, makeup, nude …  Neutral colours are in fashion this summer 2017. In fact, regardless of the trend this year, the cream tones are classic and modern at the same time. Timeless colors that soften the face and skin, and do not necessarily have to fall in the monotony if you know how to combine with small details in other pigmentations to make an evocative contrast.

This season neutral tones can be seen on the catwalk shows of the luxury brands with a clear tendency to single – colour blocks with some minor variations in tone.  What has changed are those embossed fabrics, the focus on pleated loose clothing and volumes around the shoulder area and attenuated at the bottom. For example, DelPozo exhibits a skirt and jacket outfit in butter colour with wide sleeves; Bottega Veneta goes for fluid dresses insinuating the body without marking it and finally, Chloé gives prominence to floral embossed fabric dyed in dusty pink.

How to combine neutral tones?

Neutral tones are fresh, bring warmth and are present in the most relaxed looks of summer. They soften out and are discreet enough to make the details of the garments stand out.  In this sense, they easily pass fade into the background with an unexpected colour touch. This season, the neutrals combine with stylish burnt orange, chocolate-brown appeasers, the ivory tones – the fake whites – and the pink tones. It is not a season of excessive contrasts, rather of complementary shades that are simple and elegant without effort. Blessed discretion!

Embossed fabrics

As we noted above, the colour gives prominence to the fabric as you can see in the trend “Flor de Cala Blanca” on our website. Textures, outlines, floral motifs … give this counterpoint to details with fabrics that are pleasing to the eye and touch.  Also to be seen are blends such as chiffon and silk combined with crochet and the most original jacquards. Finally, matt textures prevail.  Better without shine.

If you want to discover the universe of neutral tones and textures, we invite you to discover the seasonal fabrics in our shop where we can advise you better.

080 Barcelona Fashion is celebrating.  The catwalk, which will take place from 26 to 30 June in the Recinte Modernista de Sant Pau, is celebrating its 20th edition with a large fashion programme that goes beyond parades to include more parallel activities, business conferences, evening parties, special presentations and a guest of honour who will become one of the main advertisements for the Catalan catwalk.

The Missoni saga in Barcelona

In this edition, Margherita Missoni, third generation of the prestigious Italian firm, will collect the Fashion Tribute which the parade is devoting to his mother,  Angela Missoni,  current co – owner and creative director of the brand.  In turn, Margherita will offer a talk about the Missoni saga and its influence on fashion entitled “The Missoni Family.  Born into fashion “.  This talk will be shared with Vogue ex-director Lisa Lowatt-Smith.

The debut of new talents

In the field of design there are some absentees, such as Sita Murt, Menchén Tomàs or TCN, but for the first time on the catwalk there are emerging talents like Mietis, Jnorig, AMT or  the designers Colmillo de Morsa  who we interviewed a few months ago.  For the first time in Catalonia the designer  Maria Roch  will be in the parade with her feminine creations and the designers  Elena Estaun  and Gema Sach.  They will join the catwalk cast along with the regular brands and designers from which we highlight  Brain & Beast – whose daring and rebellious parade is always a must -. As is usual in summer editions, swimwear also takes centre stage on the catwalk with companies such as  Red Point, Como un Pez en el Agua or  Guillermina Baeza.

In total there are 37 designers and companies that will parade on the catwalk, with a clear modernist accent.

Special activities

To commemorate the 20 editions held over the decade,  080 Barcelona Fashion  has scheduled a special calendar among which is the presentation of the capsule collection by the Catalan company  Macson, which  is celebrating 75 years in the business.  It sees the debut as designer of the choreographer and dancer  Rafael Amargo,  the concert by Andrea Motis  which is part of the 080 Barcelona Fashion Nights and a special catwalk party entitled  Anniversary party by Zalando.  On the solidarity front the Catalan parade is also promoting a philanthropic action with the Casal dels Infants, by marketing a commemorative T – shirt designed from a figurine by the prestigious New York illustrator  Rubén Toledo.

Finally, the parallel activities include the holding of the 080 Barcelona Fashion Showroom, which will be transformed into a fair and will be held on 28 and 29 June;  it further includes the 080 Investor Day,  the International Investment Forum of the Fashion Industry  and the annual meeting of the textile-fashion sector,  Texmeeting by TEXFOR.

Access all the programming of 080 Barcelona Fashion here.

In connection with young designers and the industry ‘s future we want to highlight the new edition of  Barcelona Fashion Summit  as a meeting of professionals in the fashion business.  This time the conference will focus on the theme ‘Next Generation: the future of the fashion business’ with topics for analysis such as young business leaders, the new consumers, generational changes or new forms of management and business in the fashion industry.

In the world of theatre they say that it brings bad luck, but it is not the case with fashion. And less so in summer. Superstitions aside, this season is tinted in vibrant yellow in a wide range of hues and shades. Vanilla, butter, lemon, mustard, sulfur, corn, honey, banana, pineapple … be guided through the colours of these foods to know what kind of yellow to choose to fill your summer wardrobe optimistically – and if you can’t decide, then opt for all of them because this season this vibrant colour is being worn in uni-colour blocks.

Note the most daring looks by  Chanel, Max Mara, Chloé, Valentino and Emilio Pucci who go for this flattering color with in pastel shades, in total brilliance, neon finishes, satin effects or even embroidered translucent with creations that serve for both day and evening.

How to combine yellow?

It is well known that yellow is not a colour easy to wear and sometimes it is to be found only in the wardrobes of the most daring. Let’s break down the frontiers ! There are many ways to combine yellow, softening its effect to make it so less strident. How ?With the full range of neutrals like beige, taupe or ivory, the metallic shades or the black and white duo being relegated to small details or specific accessories that enliven the look.

Fabrics with lemonade effect

One of our inspirations this season is the yellow such as that seen in the trend “sunflower” we showed you on the web. In it you will find all kinds of fabrics ranging from more ethereal and smooth silks and outfits to the very brightest with encrusted sequins. Between these two extremes there is a wealth of prints, such as floral Jacquards, exotic mikados with oriental touches and fabrics with metallic shades. Light up the street with this daring colour!

We invite you to discover the whole new collection on the web or in our store!