The new SS24 collection is already blooming in all its splendor. We brought it to you at the end of February coinciding with the end of the winter sales, but now we provide you with all the details of this exciting proposal that was very well received when it was presented at Première Vision Paris.

Under an inspiring concept, Hanami , the new collection focuses on the Japanese tradition of appreciating the beauty of flowers. This contemplative practice coincides with the beginning of spring and invites us to value the art of flowering. Hanami , which literally means “looking at the flowers”, carries with it a very representative image in Japan: that of the cherry blossom trees, known as sakura, which cover their parks and mountains with a pink mantle every spring for a very limited period that coincides with the beginning of this season.

This particular tradition dates back centuries, when the flowering of cherry trees marked the beginning of Spring and, therefore, signaled the ideal time to plant rice, a crucial food for the Japanese. During this period, cherry trees were considered sacred beings and the souls of the mountain gods were believed to reside in them. According to local beliefs, when the pink sakura flowers were in full bloom, the deities would come down to the villages and turn into rice fields to assist in rice production. Nowadays, with each new flowering season, thousands of Japanese gather under cherry trees, whether in parks, gardens or mountains, and enjoy a picnic surrounded by sakura, while a shower of delicate flowers turns everything pink.

Broadly speaking…

Returning to the proposal, the new Hanami collection maintains this double duality: it invites us to pause and reflect, but it is also a moment to let ourselves be carried away by fantasy and the evocative power of nature, activating all our senses.

This season, flowers are the clear protagonists of the collection, but we go much further. Plant motifs, organic reliefs, natural volumes and prints inspired by the wild nature of the fields or the multicoloured flora of urban gardens, all taken care of in detail. From the precious work of the botanical architects to the sensitivity of the signature florists, all of this makes up a poetic, stimulating and bold collection that appeals to emotions through creativity. At Gratacós, we do not understand fashion without art and culture, and we make craftsmanship one of our fundamental pillars.

Summer 2024 collection in detail, the colour becomes more vivid and bright, playing with different harmonies that reflect the light and contrasts present in nature. The fabrics are carefully selected in terms of materials, composition and combinations that recreate organic shapes. We once again give a new dimension to quality, because it is a necessary, clear and real value that distinguishes us.

“We don’t understand fashion without art and culture, and we make craftsmanship one of our fundamental pillars.”

Colours

The Gratacós proposal immerses itself in a world of colour, where various harmonies intertwine to create fresh and dynamic combinations. The contrasting colour palette will transform the fabrics, offering a richness of nuances that will energize the final results. The colours selected to star in the new season will give life to poetic, timeless and versatile collections, transmitting feelings through an intriguing interaction of strength, femininity and beauty, captured in the different textiles.

These colours transport you to a magical landscape, evoking a digital Eden where precious tones work with a enticing freshness of cold light. In times of uncertainty, who doesn’t yearn to use the power of highlighter pink, yellow, blue or green in a sheer frou-frou dress to experience a moment of happiness?

Fabrics

This season, the pleasure of creating and designing will be our impetus to develop new highly crafted fabrics with a sophisticated look. Our fabrics will be characterized by a renewed importance in the quality of the products, seeking a necessary and real authenticity. We have opted for soft lines, using light and transparent fabrics adorned with sequins to evoke the shine and clarity of water. This sense of summer vibrancy is reflected in graphic bursts of colour that extend throughout the collection.

Transparency will play an important role, conveying a fragility that is only apparent. For this reason, we have created light fabrics in various versions and transparencies, with sophisticated effects for a line of products with sweetened fantasies.

Aspects

This season’s fabrics magnificently explore texture, with volumes that are delicate in appearance, but solid in their construction. The creative department has worked to give the items a three-dimensional dimension, taking advantage of the twists of the yarns and the fantasies of the threads with a more organic appearance. The importance of the reliefs and embossed finishes stands out, with ultralight padding ideal for summer.

Jacquard takes on a leading role this season, presenting repetitive geometries and designs with sequential rhythms without interruption. We often overlook the technical complexity of small motifs, which is why it is crucial to revalue them. In addition, we have worked to create laminates with beautiful and sophisticated reflections, amplified by light to obtain a striking and elegant shine. In both jacquards and embroidery, the result will be dazzling, with shiny surfaces thanks to lame, iridescent threads and sequins.

The embroidery technique, as a universal method of beautification, is back in fashion. They bloom into unexpected and beautiful creations, with free settings and vibrant, fresh colours.

Designs

Overall, geometry will continue to be a prominent theme this season, especially as we explore flat and smooth handcrafted geometries, infused with special touches to create essential ingredients for this upcoming summer. The graphics in general will be soft, fresh and exquisite, with careful work on the designs.

Florals will play an important role, like a sweet perfume that permeates the entire collection, through the abundant and varied use of floral prints. Botanical motifs centered on leaves, vegetal ornaments and ambiguous jungles will also be highlighted.

Finally, in this new season, it is essential to mention the influence of art in the designs of the collection, as well as the influences of the metaverse, which present natures that hybridize between the real and the digital.

From Gratacós we invite you to discover Hanami , our particular Eden.