London pays tribute to Mary Quant (England 1930), living legend of fashion and guilty of stirring a whole era: the 60s with a garment of the most irreverent, the miniskirt. Although the authorship of such garment is disputed with the French couturier André Courrèges, “the mother of the miniskirt” knew how to popularize it and bring it closer to the whole world. “The goal of fashion is to make clothing available to everyone,” he used to remember. Now the Victoria & Albert museum praises this designer who revolutionized the fashion scene in that boiling decade so that the new generations know their great contribution up close. In the words of Jenny Lister, one of the curators of the exhibition, “Mary Quant is known as the architect of the democratization of fashion in the United Kingdom”.
The origin of the miniskirt is connected to the music, dance and urban fashion of the moment. It is said that he was born at the end of the 50s in North America and to dance the new rhythms of swing and rock, the skirts little by little were shortened. Who captured this progressive regression and this change was Quant, who in 1955 opened a small boutique called Bazaar in the street of King’s Road in the Chelsea neighborhood. To give visibility, Quant was among the first to adopt this garment that exposed the legs, knees and some calves, a real scandal in an era where conventions were challenged. Little by little, from her small store in London, the designer caught the attention of young people and the industry she saw in her miniskirts and brightly colored breastplates and brilliant finishes a glimpse of rebellion, transgression and freshness, three concepts that linked with the way of thinking of the new generations.
Mary Quant is the architect of the democratization of fashion in the United Kingdom
Quant had no specialized training in fashion and in fact her creations were the result of a personal apprenticeship that included experimentation with different materials. It was that courage and rebellious attitude that seduced the industry and became a reference for women of the time. Along with the modelTwiggy, Mary Quant made this short garment became the trademark not only of his clothing brand but also for a decade. A symbol was born. So much was his success that, in 1966, Queen Elizabeth II granted him the medal of the Order of the British Empire for his contribution to fashion, a distinction he picked up in Buckingham wearing one of his miniskirts.
The exhibition exposes 200 pieces in which the colorful and innovative identity of the British designer is reflected. It includes the famous skirts along with other designs, as well as accessories and cosmetics, in a striking chronological journey that covers from 1955 to 1975. Among accessories and dresses, the museum also collects a selection of clothing and photos of anonymous women wearing the designs of Quant which shows the importance of the miniskirt for a decade’s fashion. The exhibition will be open to the public until February 16, 2020.
