The first edition of the initiative Designers Fashion Experiences is drawing to an end, leaving behind a good taste in the mouth both for the organisers and the participants of the day-sessions, with enriching experiences which have served to strengthen both the professional career and personal life of the designers. “This format has helped participants to understand what are the essential nuts and bolts of the companies, both through positive situations of expansion and innovation and through other negative ones which have only made them stronger”, was the verdict of David Boix, the director of the initiative. A stimulus both for the young people just starting out and for companies such as Gratacós which are actively linked to this so talented industry.

The sessions of Designers’ Fashion Experiences took place last Autumn in Casa Gracia ( Passeig de Gracia 116 ) via 6 inspirational presentations given by Dolores Cortés, Llamazares y de Delgado, Miguel Suay, Jordi Dalmau, Oscarleon and Txell Miras.

Here you will find a résumée of each session:

1. Dolores Cortés

The Spanish company specialising in bathroom fashion set out differing points of view of the fashion industry, covering the family origins of the company from its beginnings until the present day and detailing certain concepts which are linked to the design of the collections. Dolores Cortés left those present with one very clear premise: the need to be faithful to brand values. In this case the company is linked with loyalty, honesty and the family, always bearing in mind the need to adapt to new times.

2. Llamazares y de Delgado

Fabrizio Pérez and Jaime Martínez are the designers of Llamazares y de Delgado, a company based in Barcelona which is tenaciously surviving the continual ups and downs within the sector. The keys to survival are via conscience, self-criticism, financing and relations with suppliers, without losing sight of the criterion of proximity to all processes: design, production, promotion and sales.

3. Miquel Suay

The Valencian designer concentrated specifically on the creative process and how he finds inspiration in his collections by adding valuable advice, such as how to give shape to an idea and where to source and research in order to survive and prosper day to day as a design professional. Creativity alone is never sufficient in order to be successful in the sector. Rather it must always be accompanied by good business-practice, applying market strategies.

4. Jordi Dalmau

The designer of bridal fashion explained to those present his motive for setting up as a brand, the family support in creating an artistic partnership, the limits that he continually crosses in order to remain innovative in the bridal-wear market. He emphasised the need for uniqueness in every design as a symbol of identity. One piece of advice remained imprinted on the students: “Giving up the fight means giving up everything.” He certainly will not throw in the towel.

5. Oscarleon

A graduate in design, pattern-making, stylism and image consultancy, the designer created his own collection in 1996 and since then has never stopped working for his own brand, an activity that he combines with the design of collections for other companies. In the session the designer took the opportunity to chat with participants about their own beginnings, making reference to the transformation of fabrics, financing and the balance betwen creation and production.

6. Txell Miras

The designer from Sabadell founded her own brand in 2004 and in this time has succeeded in giving a distinctive creative seal to her collections. Txell Miras chatted to the students about her experience with Neil Barret, with whom she worked for 13 years. She talked about starting out in business and the obstacles she overcame in order to survive in the complex market of creating a hallmark One final piece of advice :” Either study abroad or work in such a way that you are continually learning, so as to get the best out of every experience.” She says that on the basis of her own experience.

Designers Fashion Experiences has confirmed a second edition for 2017 and here at Gratacós they have our firm support. It is a pleasure to back initiatives like this one !