Something is cooking in Georgia that is catching the spotlight of the fashion industry. In the last decade this Caucasian country has been in full creative ferment, influencing various disciplines such as art, design and of course also fashion. Its capital, Tbilisi, is an authentic breeding ground for emerging designers who through their creativity are setting a hallmark for the industry, eager for novelties and ready to always hunt new talents. Among the most relevant creative designers at international level, for example, is Demna Gvasalia, who has revolutionized the landscape with her ironic and impractical designs for Vetements and her success has led her to become the creative director of Balenciaga. Another outstanding influencer is David Koma,who heads the company Thierry Mugler and his own eponymous brand based in London. Gvasalia and Koma represent the two most visible leaders of a new group of designers who are making waves in the Caucasian region.
Obviously Tbilisi still cannot compete with Paris, London, Milan or New York, but little by little, the Tbilisi Mercedes-Benz Fashion Week is gaining prestige and relevance within the international scene. Among all the independent designers who have presented the latest collections on the cat-walk we are following closely the designs of Anouki Areshidze with her own brand Anouki , the creations of Gvantsa Janashia, who usually relies on our fabrics to elaborate the looks of the latest collections, the Dalood firm led by its founder Maka Kvitsiani, the Gegesha brand , the luxurious creations of Ani Datukishvili and the minimal style of Keti Chkhikvadze. These designers with almost unpronounceable names habitually rely on our fabrics to develop their wild creations.
This cat-walk also generates fascination among the fashionistas who attend the parades dressed in a fresh and modern street style style and who fill dozens of photo galleries. Fashion magazines are in fact increasingly becoming aware of this effervescence that is appreciated and spread among the people at street level who dictate trends. That is why it is increasingly common to see international media photographers capturing every detail of the outfits of Georgian it-girls and it-boys.
Dominnico shines at the Mercedes-Benz Fashion Week Tbilisi
One person we cannot ignore is Dominnico and his staging on the Georgian catwalk in early November, which has been the first international experience of the Alicante designer in the world of fashion. It should be remembered that Domingo Rodríguez won the Mercedes-Benz Fashion Talent award during last July’s edition of the Madrid catwalk. This award brings together young talents and promises them a tempting reward: the cat-walk at the Tblisi Mercedes-Benz Fashion Week.
Thus Dominnico has had another opportunity to present his winning collection ‘Harajuku Kids’, exhibited during the month of September in our creative area in Barcelona. The SS20 collection is inspired by the movement that is trending on the Internet and the colours chosen by artists such as Andy Dixon or Antoni Tudisco with mannequins that resemble Bratz dolls. Their characteristic designs go for tornasolado plastic, brilli-brilli fabrics, magnificent creations in fur and billowing dresses which also captivated the Georgian public.
We will be following closely the work of Domingo Rodríguez and from Gratacós we thank you for your support and trust. Thanks Dominnico!
