We continue to pop up with more imaginative stores sharing good news: our store next week will host the unconventional pop up Sastreria Moderna. This is an initiative inspired by the slow fashion movement that will take place from 18 to 20 May in our store, where customers can interact directly with the designer and squeeze the most out of this relationship. The journalist Laia Beltran, organizer of the event, relies on Gratacós to carry out this ephemeral event. “Gratacós always encourages initiatives by independent designers and we love that. In addition, it is a well located working area, very attractive, with a shop-window that faces the street and an enthusiastic team. What more could you ask for?”.
“Gratacós always encourages initiatives by independent designers and we love that”
Sastreria Moderna advocates a sustainable, personalized and “low-simmering”fashion that is more rewarding, both for the maker and for the wearer. That is the value of the initiative where the clients can try out the clothing of the invited designer and order it on the spot. “Here the client does not try on a garment, pay for it and take it home inside a bag. Here she tries it on and if she likes it she orders it, with the option of making changes in colour and fabrics. That’s why we call it a non-conventional pop up, “says Laia Beltran. Thus, in a couple of weeks, the garment is made and delivered to the customer with the idea of promoting production on demand and avoiding stocks. In this third edition the possibilities of choosing fabric multiply, given that Gratacós will offer a wide range of possibilities to clients.
The designer EvaHumo as special guest
In the third edition, Sastreria Moderna EvaHumo invited the designer to present in public ‘Jazz’, her new collection. It is an elegant and sensual creation inspired by the twenties, by a woman who dances and surrenders herself without thinking that everything can end at any time. Dresses, blouses and light skirts in powdered colours and with an exciting set of textures. The designer’s more radical side will also be revealed with a selection of unique garments intentionally made for the event where intense colours, prints and handmade finishes predominate. In the presentation of the collection, clients will be able to try on the garments and order them with the fabric suggested by the designer or with any other fabric from Gratacós where we will take the opportunity to advise on the most appropriate choice.
Other Companies Confirmed
Sastreria Moderna will again have the support of several design brands that will put on sale their latest collections. These complements and accessories companies share the same spirit of the initiative in that they go for good design and local production. Thus this edition will feature the minimalist jewelry of Sew a Song and the most exuberant creations of Becker & Co, inspired by the most varied flora and fauna. The leather accessories of Encuire by the designer Eva Estévez will also be present, as will duffle bags - the classic cylindrical bags with sailcloth handles by Equipaje BCN. Finally,in footwear Dorotea’s marvellous sandals are a must. They are made by hand in Menorca with quality leather.
“Here the client tries on tests a garment and, if she likes it, she orders it, with the option of making modifications in colour and fabrics”
Apart from design, Sastrería Moderna also offers the possibility of having a good time among friends. “It’s a good excuse to meet up with old friends, with clients or meet new people. We like to chat with them, invite them to a beer and explain the work of each designer, ” Laia declares.
Sastreria Moderna has the support of Gratacós, the architectural studio and showroom Materia Terricola and Moritz beers.
We ‘re waiting for you!
