Juan Gratacós (father) has just turned 80. He represents the second generation of the family business that was begun by his parents: Antonio and Josefina. Beyond continuing the tradition, he has made sure-with effort and perseverance – that Gratacós moves forward in the right direction with the commitment of the new generations of the family that maintain afloat this iconic shop, leader in fabrics in Spain.

We interviewed Juan briefly on his birthday to offer him symbolically our sincere congratulations.

What legacy did you inherit from your father, Antonio Gratacós and what have you transmitted to your son?

I inherited from my father his perseverance in work and I learnt how to form a friendly team to sustain the business. I have endeavored to transmit this ambition to my children: both those working in Gratacós and also out.

What is left from the essence of your beginnings in the current Gratacós?

The company is changing but the common denominator is the goal to be close to the customer offering fashion alternatives that the present moment requires.

“The company is changing but the common denominator is the goal to be close to the customer”

How do you think the company is currently positioned?

This truly remains unknown because the customers decide. On our part, we put all the effort possible into offering the latest creations and position ourselves at the top.

Why is it important to maintain afloat family businesses?

Unity, that is decisive. In everything, all the workforce in the same direction, even if it binds different characters, but the purpose is the same: UNITY.

 “Unity is the most important”

Tradition, know-how, compromise with the family and the customers…What other traits does Gratacós have that strengthen their position on the market?

Training, curiosity and passion for the job.

How do you see the future of the company? Are you proud of your career?

At the present time, I take pride in the managers of the company: my son Juan and my nephew Antonio.

Thank you for sparing us your time Juan and from all the team we wish you a happy birthday.