Pink is no longer just a colour traditionally attributed to femininity, charm or politeness. The shade that comes from the name of a flower has been stripped of its delicate attributes to present brand new symbolisms that evoke courage, strength or bravery. Pink Power has arrived in the fashion industry. We are not talking about just any pink. This shade of pink refers to a shocking pink, the strong and bright pink that has something of violet and that the colour experts call “magenta “.

Did you know…

Italian fashion designer Elsa Schiaparelli , who brought the ideas of surrealist painters to fashion, launched a new colour in 1931: shocking pink , a mixture of magenta and a hint of white (similar to fuchsia),a colour that the designer used in fashion to provoke and challenge the established norms. In parallel he also created a perfume with the same name and it was sold in a box of that colour, inside which was a bottle with the shape of a female bust. This launch literally left the audience in shock because nobody had believed that pink could be so aggressive. This pink does not have any of the traditional feminine qualities.

The pink revolution

Pink is and still is in vogue. Apart from the shade linked to a generation, millennial pink, the fashion industry has taken advantage of the pull of popularity of this controversial colour to increase the presence of the shade in clothes, complements and accessories with its brightness and a certain rebelliousness. Pink shows charisma. It was not for nothing that it was one of the favourite colours displayed on the red carpet of the 2019 Oscars. And it is well-known that on the most powerful and influential red carpet in the world there is nothing left to chance.

The actress Julia Roberts wore pink when she presented the award for best film ‘Green Book’ clad in a dress by Elie Saab, a design with asymmetrical cut, gathered at the waist and low with ruffles of different length that put the finishing touch to the gala. Also in vibrant pink was the much- commented styling of Linda Cardellini signed by Schiaparelli made in tulle with V-neckline, asymmetric length and a delicate tail that extended along the floor. Or the stunning design by Valentino with a raised neck worn by British actress and model Gemma Chan.

Pink was also the favourite color for Sarah Paulson, the actress of ‘American Horror Story ‘ who succumbed to its power with an expansive dress with a cut- out opening by Brandon Maxwell. For her part the British actress Helen Mirren wore a flowing dress by Schiaparelli, a creation with V-shaped neckline and ruching at the waist that played with different intensities of pink. Angela Basset, one of the actresses in the film ‘Black Panther ‘ also opted for the brightest and most metallic version of this colour in a ReemAcra model with asymmetric neckline.

There is no doubt that pink will give us much to talk about in 2019.