Every year one colour is crowned king of the chromatic palette. A shade which dominates, marks and inspires the world of fashion, design, decoration and advertising, amongst other spheres. Its choice is not mere haphazard whim, because behind its nomination there is a powerful universal authority on colour which, via an exhaustive sociological study, finds the shade which will influence the coming twelve months with its communicative power and its capacity to influence moods.

So it is that according to Pantone, an international reference-point for colouring, this year 2017 will be tinged with Greenery green. A vivid and cheerful shade which is bursting forth this year as symbol of a transition from moments of troubled upheaval. Leatrice Eiseman, the executive head of Pantone, refers to this shade as “the tranquility that we yearn for in the midst of the tumultuous social and political panorama that surrounds us. Satisfying our growing desire for rejuvenation and revitalisation, Greenery symbolizes the reconnection with nature which all of us are seeking, something which offers us greater things “. This last affirmation makes reference to our need to connect with the fresh air and to wonder at the physical beauty of the natural world: fields, forests, mountains…a way of escaping our modern life in cities with drab-coloured buildings and roads. In this context Eiseman assures us that Greenery “evokes the days of early Spring, when Nature is revived, restored and renewed.” This shade of green also connects with a healthy life-style, with organic and natural food, re-stating the value of what the earth provides additives-free.

Greenery green contains brush-strokes of yellow and is a fairly unusual shade in the fashion world, although easily recognizable. On the cat-walk companies like Gucci and Balenciaga have included this colour in their Spring-Summer collections. In decoration the light and tranquility of Greenery will creep into the home by revealing it’s so seductive natural exuberance. This shade blends with earthy and wood colours, with the monochromatic ranges where neutral colours predominate. Apart from the presence of plants Greenery will be taking over fabrics, textiles and walls, with infinite decorative possibilities.

You will find our Greenery fabrics inspirational for welcoming in this new period of renewal with a vivid, cheerful and natural colour.