They are not everyday designers and each of them maintains his or her differing style within the independent design sector, a cake to be divided up between creators who share the same philosophy: authenticity, character, workmanship, honesty and just some doses of austerity. Txell Miras, Josep Abril y Miriam Ponsa gelled very well in the Rec district of Igualada, where in the same presentation space they defended their creations before the consumers who were visiting the Rec.0 Experimental Stores, a commercial initiative in a temporary format where twice a year fashion companies sell their stock. This casual alliance, together with good relations between the three of them swiftly led towards a robust and motivating project for all three.
Some years ago the experimental shop Project #01 in the district of Le Marais, the celebrated fashion district of Paris, was born in a similar way. The good welcome it received in the French capital was key to its successful move to Barcelona. In a similar way, when NU#2 emerged last year in the Eixample it revitalized local trade with its offering of alternative design, its ethics and aesthetics far away from the traditional franchises and chain-stores that flood the centre of Barcelona.
NU#2 is not a conventional shop and the presentation are reflects the essence of the designs and the personality of its creators. As its name indicates, #NU2 is a reference to nudity and its radical approach is to show the world fashion such as they conceive it, without make-up or cover-up. Situated in a 260m2 former store-house for electrical materials #NU2 recreates the spirit of the original space by preserving its structure and the charm of its old industrial aesthetic as found in the cracks in the walls or faults in the floor. In it Txell Miras, Josep Asbril and Miriam Ponsa exhibit the season’s male and female fashion collections while at the same time housing other designers with a similar attitude and which complement what is on offer, such as handbags by Cristina Corres, shoes by the Mallorcan Pep Monjo, pieces of industrial design by Aparentment or the spectacular metallic furniture of Jonathan Singleton, who was also responsible for the lay-out of the shop-window and for what is hanging in the shop. Nothing is there just by chance.
The space is also often utilized as a multi-purpose hall where events are held which are linked to independent fashion. Recently the influential Catalan trio opened a new shop, #NU3 situated on the creator design floor in Pedralbes Centre. One more reason to confirm that a different form of production and consumption is possible and totally necessary within the current panorama.
The Gratacós shop is moving
Times of change are upon us. A time to embark on a new adventure and bet it all on a new space adapted to the textile sector in the 21st Century. This is why we have taken a step forward and after 75 years in Paseo de Gracia 110, we are moving to a new and different space that fits the needs of our current customers much better and also our needs as a textile company.
We have spent many wonderful years in this historical place in Barcelona, which has felt like a home and has left us many unforgettable moments. Our objective now is to create a much warmer and welcoming space, but offer the same personalized assistance to each and every one our customers.
This new location in Barcelona will merge wholesale and retail trade, expositions, workshops and welcome new talents all in one Fashion Space. An opportunity not only for us, but also for many other people and artists dedicated to the fashion industry doing what we most like; giving shape to our fabrics.
On the 4th December Shopping Night Barcelona takes place. This will be the last day we open our shop in Paseo de Gracia, and we will make the most of this night to celebrate our farewell.
From this date onwards, you can find us in Pau Claris 162 where we will open a pop up store to tie us over until we open the new establishment, which we will inform you about later on.
In the meantime, we look forward to seeing you in our shop in Paseo de Gracia where you are very welcome, as always.