It is not a novelty this season, but it is reluctant to abandon the podium of trends. It has no rival in terms of strength, brightness and daring and has gone from being a simply radiant colour to becoming a symbol for generation Z.  We are talking about the most shocking green: in neon, lime or pistachio. It is the true “king” of summer that permeates the street style with its rebellion and youth.

Almost a year ago this carefree colour began to resonate as a trend. Lime green in its fluorine version was slipping into the winter closet . The greatest impact was achieved through Instagram when it stormed surprisingly into the  timelines of various fashionable influencers. This gaudy tone caught everyone’s eye through one viral garment: a tight-fitting perkins-neck sweater that was displayed brazenly with the same blinding force of a lightning bolt . Fluorescent green in all its glory! This garment was shown in different versions and by several different companies – both design and low cost – who adapted it in their own way. The lime green jersey became the most coveted trend of the moment.

Subsequently this vibrant tone was one of the most repeated and adapted by those attending the international parades. It was worn in trousers, dresses and coats, also flirting with accessories-though to a lesser extent. The big brands reinforced their power by protecting neon colours -including the green in question – as one of the trends this summer. It is curious that of all the newly-popular colours this type of green was the best-acclaimed in the street, the thermometer which helps the sector to know what really people will wear or not, regardless of what fashion dictates.

A prominent role was played by the power of attraction of world-wide influencers and celebrities ,  who did not hesitate to dress in lime green: Kendall and Kylie Jenner , Chiara Ferragni and Blake Lively  dressed in looks favouring this colour and even dared to wear it in makeup. On the cat-walk this shade has seduced Balenciaga, Versace , Stella McCartney, Vetements , Gucci and Dolce & Gabbana, all of which have not hesitated to include lime green in their latest summer collections. Long live the most fashionable indiscretion!

And how is it worn ?

It is not easy to combine lime green. The key lies in the alliance of neutral tones such as the range of beiges and skin-colours or the incombustible white and/or black that represent the simplest and most practical option. Satin fabrics give the lime green more light and are flattering in flowing garments like skirts and dresses with movement. Smooth or stamped? Although the first option would be the most effective, it can also be mixed with prints and textures with relief . Our choice is for fabrics which play as different shades of lime green through geometric motifs, floral prints or embroidered sequins and in turn introduce other harmonious colours. Sometimes you don’t need to go for the strident version, you can still be trendy by discreetly opting for pastel colours. Here we are leaving you our inspirations in bold lime green. What do you think?