The bridal sector is in the process of transformation to adapt to the comings and goings imposed by the restrictions of the pandemic and the easing of lockdown phases. The coronavirus crisis has exploded directly and overwhelmingly, affecting all sectors: from restaurants, beauty centres to the textile sector. And for a year now, the world of wedding ceremonies has been stepping on the accelerator to adapt to these precipitous changes.
The data speaks for itself: in 2020 around 125,000 events were postponed, according to data from the Association of Wedding Professionals of Spain (A PBE). Each of these cancellations has led to losses of about 25,000 euros and a total of 2 million jobs that could not be generated. Today, it is very difficult to predict when normality will return in the bridal sector: the pandemic and its consequent economic crisis will again generate uncertainty in 2021, and it is very possible that it will disrupt the calendar for the next two years.
Within the textile sector, our main concern, the absence of new brides and the decrease in the number of guests at weddings, which are currently a lot more smaller and intimate, has led to a reduction in purchases of wedding dresses and also of raw materials, that is, fabrics. Reductions that have also harmed by extension wedding guest outfits and evening wear.
Therefore, given this process of change and adaptation to the current situation, will it modify the traditional aesthetics of the dresses, the way of buying them or the amount of money that the brides invest?
It is not easy to know where the sector will go, but from Gratacós we continue to offer our bridal fabrics to all brides who are committed to getting married in these difficult times. As fabric manufacturers who analyze the large firms and specialized designers, we forecast some trends in dresses for brides of 2021 and 2022.
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The traditional bridal aesthetic loses strength
The traditional bridal aesthetic is maintained, but loses its steam. This trend is due to two factors: brides, both millennials and the first generation Z, prefer to break with the classic, daring with new silhouettes that go beyond the one-piece dress, such as the tailored jacket, whether it be either with trousers or with a tube skirt. An opportunity to blur the classic conceptions about how a bride should be dressed. On the other hand, the more intimate, private and informal celebrations influence the wardrobe with more relaxed outfits that avoid the rigid and corseted.
In terms of styles, two antagonistic trends converge: the return of minimalism with its elegant simplicity versus overloaded romanticism. The first style involves plain dresses with clean, structured and reusable lines. If the economy in 2021 and 2022 will be more austere, it is consistent that this shall be reflected in wedding dresses. This minimalist trend is also committed to simplicity and comfort through pieces that facilitate movement and can be adapted in multiple contexts. At the other extreme, the romantically inspired dresses with their volumes, overlays, lace and ruffles refuse to disappear. A type of outfit for dreamy brides who want to enjoy their wedding in a memorable tailored dress. These dresses are rich in fabrics with special attention to those that provide greater opulence: tulle, embroidery, ornamental effects, floral applications …
If it is true that, halfway to minimalism and opulence, there are endless proposals that balance the scales with dresses that merge the two trends and go out of their way for the detail that is perceived in the pleats, in the drapes, the details on the shoulders or unexpected openings. Also gaining importance are dresses with volume and wide skirts through patterns which expand at the hem to give them more prominence
In parallel, in recent years ready-to-wear collections have emerged that complement the dress with much more informal and versatile pieces. These can be custom-made or mass-produced. There is also an upward trend in vintage accessories that give a new retro to the bridal look. For autumn and winter weddings, outerwear has found a new source within instability: capes, cardigans, coats in the same fabric as the dress …, as well as various accessories that adorn the bride.
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Focus on the detail
The detail is what matters. Regardless of the bridal style chosen, there are some trends that have taken hold in recent years. One of them has to do with the sleeves that are taking centre stage in wedding dresses. Long sleeves, puffy sleeves, tightly gathered at the elbows or cuffs, puffed sleeves, and sleeves with very pronounced shoulders are worn like blazers inspired by the 80s.
As for collars and necklines, pronounced cuts coexist with closed ones and overlays gain importance. In turn, the reign of flowers is threatened by a new detail that is gaining presence in more and more bridal designs: feathers. A resource that adds elegance, delicacy and movement to the wedding dress. Finally, something curious we want to mention that we have perceived within the Baroque style: the veil is back in fashion and everything indicates that the trend will continue and increase in the coming years.
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Trends in fabrics
As textile manufacturers, in Gratacós we have a specific collection , which is renewed every year, so brides can order their own design of dress. In terms of consumer trend, we do see certain changes. Organza is one of our star fabrics if we take into account that the most popular wedding dresses are those with volumes, layers and transparencies. This organza is worked with embroidery, net lace and even 3D flowers. Crepes with rustic touches, wrinkled-effect fabrics and brocades also gain relevance. In fact, there is a growing demand for handicrafts and a return to details such as trimmings and embroidery. At the other extreme, satin fabrics are ideal for plain, lingerie-type dresses.
Come to our shop in Barcelona to discover the new collection of bridal fabrics!
